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K i t ch e n w a r e N e w s & H o u s e w a r e s R e v i e w S h o w D a i l y Tu e s d a y, M a r ch 8 , 2 0 1 6 4 NEATFREAK HAS BIG IDEAS FOR SMALL SPACES As populations grow, density increases and land to build upon becomes scarce; developers are forced to build up instead of out. Space has become a valuable commodity. Many small homes, town- homes and condo apartments are designed with very little closet or storage space. The need for small space storage solutions has become a growing con- sumer need. This has created a paradigm shift in the world of interior design and house- hold product development. It's not just form and function anymore. Household items that we used to hide away in clos- ets are now out in the open and part of your room's decor. Therefore, these prod- ucts need to be more sophisticated, multi- purpose, multi-functional, and use a smaller footprint to maximize space – all while remaining beautiful. Much like the architects of today, product designers must build smaller and taller. The designers at neatfreak, The Home Organization Company, listened to consumers and recognized that your lim- ited space needs to be utilized efficiently and creatively. They have developed a number of new closet and laundry products focusing on small space optimization. Introducing the neattote by neatfreak. This multi- purpose bag, originally developed as a simple laun- dry hamper, has developed into so much more. It's also a sturdy, self-standing tote with soft, ergonomic com- fort foam handles to carry your laundry, groceries, and toys – any- thing! The neattote collapses completely flat to store out of the way when it's not needed. The C-shaped handles let you hang the bag on a closet bar, door handle, SPRUCE UP SHELVES WITH DUCK BRAND EASY LINER WITH CLOROX ANTIMICROBIAL PROTECTION Whether you're sprucing up pantry shelves, getting the garage in order or keeping the laundry room spotless, shelf liner has always been an easy way to help tackle everyday cleaning and organizing projects. Easy Liner ® brand shelf liners by Duck ® brand with Clorox antimicro- bial protection of the liner offer a simple and decorative way to organize while protecting against the growth of odor- causing mold and mildew. How does it work? The Easy Liner products with Clorox protection feature an antimicrobial additive embedded into the shelf liner material. This antimicro- bial property will not degrade over time and remains active as long as the product is in use, even after washing. That's right, as with other Easy Liner shelf liners by Duck brand, the Clorox line of products also offers the added benefit of being machine washable for simple clean-up of spills and messes. Refresh old cabinets, drawers and shelves in any area of the home with Easy Liner shelf liner, but choose one of the brand's technologies that features Clorox antimicrobial protection to get the added benefit. The following Easy Liner brand shelf liner products now feature Clorox: Smooth Top ® Easy Liner Smooth Top Easy Liner features a non- adhesive, smooth surface for easy sliding and cleaning, and a non-slip grip bottom. The smooth surface catches messes and spills as they happen, making it ideal for C o ntinued o n P age 1 0 5 C o ntinued o n P age 1 0 5 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IH+HS Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Delaney Oser Associate Publishers Lorrie Baumann Editorial Director Jeanie Catron JoEllen Lowry Greg Gonzales Associate Editors André Gressieux Art Director Yasmine Brown Krystal Robles Graphic Designers Sarah Glenn Customer Service Manager Tara Neal Stacy Davis Kimberly Stevens Show Logistics & Distribution Dan Wilkins National Sales Manager Randal Fisher Marcos Morhaim Rob Romeo Riley Ussery Account Managers Enrico Cecchi European Sales Kitchenware News & Housewares Review Show Daily is published by Oser Communications Group ©2016 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy