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C o n s u m e r E l e c t r o n i c s D a i l y N e w s 3 9 T h u r s d a y, J a n u a r y 7 , 2 0 1 6 GREATER COLLABORATION KEY TO SPREADING SAFE LISTENING MESSAGE Neil J. DiSarno, PhD, CCC (Certificate of Clinical Competence in Audiology), Chief Staff Officer, Audiology for the American Speech-Language-Hearing Association (ASHA) recently attended a meeting he believes featured uncommon participants and discussion. "The dialogue allowed manufactur- ers to learn about the effects of unsafe lis- tening on hearing abilities," he recalls. Convened last fall by the World Health Organization (WHO) in partnership with the International Telecommunications Union, the meeting brought together Dr. DiSarno and other audiologists, plus researchers, sound engineers and manufac- turers. They gathered at WHO headquarters in Geneva to discuss how the public is using personal listening devices, and the potential for mechanisms and technology that could reduce exposure to unsafe sound levels. The gathering was part of a broader WHO 2015 initiative to raise awareness about the risk of noise-induced hearing loss. According to the global health agency, one billion young people world- wide are at risk because of unsafe listen- ing behaviors that include misuse of per- sonal listening devices. WHO is so con- cerned that it launched Make Listening Safe, a campaign that pro- motes healthier listening habits. Prompted by its knowledge of ASHA's own long-standing campaign along the same lines, Listen To Your Buds (www.asha.org/buds), WHO invit- ed ASHA to collaborate on the develop- ment and execution of Make Listening Safe. "As it is now, there are many young people who have sustained hearing impairment from unsafe listening," Dr. DiSarno says. "Their hearing levels mimic those of older adults." He adds that this does not bode well since hearing loss can be detrimental to a person's quality of life, holding them back aca- demically, economically and socially. At this writing, post-Geneva meet- ing steps had yet to emerge. However, Dr. DiSarno believes WHO's achievement bringing together such a diverse and influential group has already succeeded not only by highlight- ing a health topic that warrants much greater attention, but also by throwing open the door to collaboration among meeting attendees. Dr. DiSarno says, "If our respective entities and constituencies became active bearers of the safe listen- ing message, it would stand a much bet- ter chance of being heard, accepted and practiced worldwide." For more information, visit www.asha.org, call 703.973.7744 or stop by booth #74748. BEELINE CASES: KEEPING YOUR PHONE AT YOUR SIDE By Brent Williams, President, Beeline Cases Inc. Beeline will be buzzing at booth #73263 in the Sands Convention Center. Beeline continues to increase its impact in the cell phone case marketplace. Our game- changing cell phone case gives you a sense of security in knowing you can safely have your phone by your side no matter what you're doing. It's a great story built out of necessity. Our cus- tomers love the retractable cord that gives them the security to know they won't lose their iPhone. We've opened up with several of the largest outdoor retailers in the market over the last year and the response has been amazing. Backpacker.com chose Beeline as a must-have holiday item for 2015. Not only does the Beeline case have a fantastic design, but it's super functional and looks great. I designed a cell phone case that is minimal, durable, stylish and function- al. The Beeline carabiner will secure your phone to your backpack, belt loop or purse, so you never have to worry about losing it. Beeline has a sleek built-in carabiner on a Kevlar cord that extends out of the phone case so you can use it to call, text or take a photo and then simply retract the cord and the carabiner returns to its hidden position. The company is poised to hit all retail channels in 2016. The exposure in the outdoor industry is a first for the brand as it got its start there. Beeline Cases can go side by side with all the major brands at retail for style, fit, security and good looks. The Beeline case is great for all consumers. It's a well-built everyday cell phone case. If you're an active per- son that enjoys hiking, riding, golfing, running, hunting, paddling, fishing, traveling, working or anywhere in between, you can be secure with a Beeline by your side. This would also be a great tool for fire, police or military personnel. Also, we can all tell a story about leaving our cell phone on the airplane, or in a restaurant or bar, but a Beeline case keeps your phone by your side. Currently, we offer cases for the iPhone 5/5S, 6, 6s, 6+ and 6+s. We have a great color palette and are also licensed to manufacture Mossy Oak cam- ouflage cases. It's a fresh line-up with great colors, and I'm looking forward to seeing continued growth at retail. Beeline is ready for business. Visit Beeline Cases at booth #73263 at the Sands Convention Center. For more infor- mation, go to www.beelinecases.com, call 206.948.1616 or email info@beeline cases.com. BIG IDEAS NOW OFFERING MARVEL PANELS Big Ideas has been a growing company for over 20 years. With this experience, it is capable in responding to the ever- changing needs in the industry. As tech- nology and the demands of customers change, so does Big Ideas. It now fea- tures light up/sound activated merchan- dise. They light up and flash to the beat of music or any sound. They can be made in signs, panels, ties and caps. The ultra- thin, highly flexible panels are attached onto the merchandise and have a small battery/driver unit. The driver unit has an on/off switch, a small built-in micro- phone and a sensitivity dial, which allows the user to adjust the way the panel reacts to louder or softer sounds. This technology is called electrolu- minescence (EL). EL is a small, low volt- age flashing light panel incorporated into the product, and when activated makes the panels come to life with flashing lights. Electroluminescence happens when you plug in a sandwich made of plastic, conductive material and phos- phor. There are two electrode layers in the sandwich and a layer of phosphor in between them. It's the phosphor that makes the light when it glows as the electricity goes through it as it pass- es from one electrode layer to the other. These panels have a wide range of use indoors and outdoors, whether you're using them to accessorize your clothing, backpacks or decorating your room. Now it is offering licensed Marvel panels. This brings a new age range for consumers. Just like the non- licensed panels, the user can use his or her imagination for where to apply the panels. EL products are great for retail sales and promotional use. You can cus- tomize the EL panels to your design and size requirements. EL products are durable. Unlike incandescent or fluo- rescent lamps, EL lights do not fail abruptly. Instead, the brightness will gradually decrease over long periods of use. It is difficult to quantify the exact life span, as humidi- ty, initial brightness and type of inverter used all have an effect. Under normal conditions, the use- ful life is approximately 20,000 hours. For more information, visit Big Ideas Marketing in booth #72966, go to www.bigideasmarketing.com, call 888.908.8697 or email info@bigideas marketing.com. EURO FLAVOR: QUALITY & MULTI-PURPOSE USES Euro Flavor strictly uses the highest quality ingredients for its products. Its entire flavoring line is manufactured in an incredibly clean, food-grade labora- tory (HACCP certified) using only pharma-grade (USP) and food-grade ingredients. For more than a decade now, the Flavor IQ manufacturing facil- ity has had a DIN EN ISO 9001:2001 certification for its quality control. Its entire flavoring line undergoes rigorous quality checks during the production process from the very beginning, with the raw materials, to the very end, with its finished product. It is able to fulfill a zero claim pol- icy because it uses several different types of quality control procedures: gas chromatography, mass spectrometry and near-infrared spectroscopy analyt- ics. With more than 60 years of experi- ence in flavor manufacturing and strict compliance with good manufacturing practices (GMP), its product is com- pletely safe for a wide variety of pur- poses. From the manufacturing process all the way down to the distribution chain, it provides the absolute highest quality product to its clients. Beyond this, Euro Flavor is able to devel- op customized flavors for the specific needs of each of its clients. Whether this means it needs to create an all- natural flavoring, GMO-free ingredients or even higher levels of concentration, it provides real answers to specific needs using state-of-the-art technology. With high quality production, good manufacturing practices and rig- orous testing, its flavors can comple- ment a wide array of uses. Its flavors work with a variety of products because they contain no fat, no calories and no preservatives whatsoever. This means that its flavoring is a per- fect way to enhance drinks such as sparkling water, smoothies, protein shakes, alcoholic bever- ages, coffees and teas. Its flavors can also be used in foods such as baked goods, oatmeal, puddings, ice cream and other desserts. Beyond consumable products, its fla- voring has an aromatic essence that can also be used to supplement other miscellaneous household goods such as shampoos, hair conditioners, body lotions and candles. Learn more at euroflavor.myshopify.com.