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C o n s u m e r E l e c t r o n i c s D a i l y N e w s T h u r s d a y, J a n u a r y 7 , 2 0 1 6 4 THE HUNT FOR THE BEST TEMPERED GLASS SCREEN PROTECTOR Since its introduction in 2007, the iShieldz ® brand of premium screen pro- tectors has long been considered "best in class." Its innovative and patented appli- cation method has been the envy of the industry and has even been featured in some of the world's most notable brands. "We at iShieldz believe very strong- ly that nothing protects touch screen devices better than our hybrid material," says President John Martinez. Its top layer, which is the basis for all three of its film products, offers among the best scratch and abrasion protection on the market and the material's composition continually heals itself from bouts with keys, pens, nail files, coins and whatever else may be lurking in your purse or pocket. From the start, iShieldz has been manufactured from only the highest qual- ity raw materials available. Its complete line, HD – High Definition, KO – Impact Resistant and RX – Antimicrobial, are proudly 100 percent made in the United States. iShieldz's products have always been made from specially formulated, proprietary PU, TPU and hybrid films; that is, until now! For the past year there has been a shift in the consumers' appetite when it comes to screen protectors. The shift is from plastic (PET) and film (PU) to tem- pered glass. It may seem funny when you think about protecting a piece of glass with another piece of glass, but that's what's happening. "Because of this shift, iShieldz is launching its own premium tempered glass screen protector at the 2016 Consumer Electronics Show in January," say Martinez. "Though we maintain our position that nothing pro- tects better than our hybrid material, our brand loyal customers are demanding an LET ADLENS HELP YOU FILTER OUT THE HARMFUL LIGHT Adlens ® , a global leader in adjustable focus eyewear, is at CES 2016 to show- case Adlens Interface™, its protective eyewear that filters out 80 percent of the most harmful blue light – the new health concern that is bridging both the con- sumer electronic and optical industries. In its natural form from the sun, blue, or high-energy visible (HEV), light is healthy as it allows us to differentiate between day and night and manages our circadian rhythm – i.e. when we are asleep and when we are awake. Exposure to natural blue light in the daytime improves our cognitive performance and keeps us alert. As we are naturally exposed to less blue light at night, we wind down in preparation for sleep. However, exposure to the high levels of artificial blue light emitted by the most popular consumer electronic devices – like laptops, tablets and smartphones – through their backlit screens, is changing our circadian rhythms and causing dis- ruption to our natural sleep patterns. In the evening, the pineal gland in the brain will normally begin to release mela- tonin, a hormone that reduces alertness to help induce sleep, a few hours before we drift off. Scientists have found that absorbing large quantities of blue light from digital devices in the evening will suppress the release of melatonin, leaving people more alert and awake, struggling to fall asleep and feeling tired the next day. As well as causing problems with sleep, artificial blue light is causing con- cern among eye doctors. Emerging research has suggested that cumulative and constant exposure to blue light can also damage retinal cells. The retina processes light and color, and as its cells cannot be replaced, degradation could Continued on Page 77 Continued on Page 77 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES ® Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Associate Publishers Lorrie Baumann Editorial Director JoEllen Lowry Greg Gonzales Jeanie Catron Micah Cheek Richard Thompson Associate Editors André Gressieux Art Director Yasmine Brown Krystal Robles Graphic Designers Sarah Glenn Freda Epum Customer Service Managers Heather Canale Jamie McReynolds Kim Stevens Stacy Davis Tara Neal Show Logistics & Distribution Sarah Robinson Rob Romeo Carlos Velasquez Dan Wilkins Account Managers Enrico Cecchi European Sales Consumer Electronic Daily News is published by Oser Communications Group ©2016 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy