Issue link: http://osercommunicationsgroup.uberflip.com/i/579202
C o n v e n i e n c e R e t a i l e r S h o w D a i l y 4 5 M o n d a y, O c t o b e r 1 2 , 2 0 1 5 of this is the world's largest tobacco com- pany that nationally rolled out its own e- cigarette brand late last year. Adding this new brand to its other well-loved e-ciga- rette line acquired early on in 2014 gives consumers new choices and options on products that did not even exist until just recently. Because of the fierce competition for consumers that exists for these new prod- ucts, retailers are investing in tobacco fixtures that can change and grow to keep abreast of new market trends. A versatile and flexible fixture on the market is the FlexFrame 2 fixture manufactured by Harbor Industries. It is unique in that every shelf is 12 inches wide. This allows a retailer to adjust their planogram by varying shelf placement to accommodate different product heights. The result is simpler merchandising layout changes that enable the retailer to fully manage the category. Since the shelves are small- er and easier to move and adjust, retailers Tobacco Fixtures (Cont'd. from p. 1) can add new products by repositioning sections without having to redo the entire fixture. Harbor Industries' tobacco fixture design specialists will help you translate your planogram into a fixture design that supports your requirements. Harbor Industries delivers an assembled fixture, so that upon receipt it can be immediate- ly installed and ready for product place- ment in minimal time. Harbor Industries' tobacco fixtures have been field-tested for more than 30 years in national chains as well as with independents, and have proven to be flexible and adaptable to manufacturers' ever-changing contracts and needs. Harbor Industries' in-depth understand- ing of the tobacco industry and its con- tractual requirements are incorporated into the design and function of all its tobacco fixtures. Visit Harbor Industries at booth #2362. For more information, go to www .tobaccofixtures.com. today's consumers were born between the mid-1980s and mid-1990s, with 50 percent of "super heavy c-store users" falling into the Millennials generation. This means a huge chunk of spenders grew up in a world filled with apps and social media feeds, so the best way to reach them is through the mobile space. OpenStore develops high quality apps and websites for retailers, as well as pro- viding social media integration through a user-friendly dashboard. "Our interest in OpenStore actually stemmed from us knowing that we need- ed to jump into the 21st century," said Jake Patton, Marketing Specialist for BellStores, a current OpenStore client. "Our app through OpenStore has helped us accomplish our goal of reaching our customers in the mobile space." 3. Two-Way Communication with the Customer Communication is not just a one-way OpenStore by GasBuddy (Cont'd. from p. 4) street – an equally important part of the process is responding to feedback from consumers. This may seem daunting, but it's critical for creating a loyal customer base. With the OpenStore dashboard, retailers can easily field questions and comments in real-time. "Our app has a feature where the customer can send us feedback right on the app," said Kevin Campbell, Marketing Director of Friendship Foods. "We've had a lot of good feed- back [and] we've had some negative but we were able to react to the feedback rather quickly." Don't ignore these critical factors; tackle them head on. Contact OpenStore to learn more and power your c-store with digital and mobile solutions. For more information, visit booth #5328, go to www.openstoreloyalty.com, email openstoreinfo@openstoreloyalty.com or call 866.266.5658. delicious brew. Pulling an all-nighter for school studies? Grab a TEAse Green Tea. Trying to keep up with your kids? Go for Green. A natural energy booster, the touch of ginseng is just what you need to revitalize yourself. Get it done with TEAse. Pomegranate & Acai Green Tea is an TEAse Teas (Cont'd. from p. 4) amazing flavor of freshly brewed premi- um green tea tweaked with a delicate blend of natural honey, as well as the snappy flavors of pomegranate and acai berry. Enjoy a tantalizing flavor blast in every bottle! For more information, go to www.tease icedtea.com or call CSI Beverages at 800.269.4052. Durability Coupled with Reliability MagTek devices are known in the indus- try as being durable and reliable. Its swipe readers deliver some of the highest first time swipe read rates in the industry and they are built to last. Made from durable materials, its devices are also tamper evident and tamper resistant and its PIN devices are tamper responsive – all security features designed to mini- mize the potential for fraud. Use Security and EMV as an Investment in Customer Service The changeover to EMV-accepting devices provides an unparalleled oppor- tunity to materially improve how you interact with your customers. Use the lia- bility shift and PCI compliance regula- tions as an opportunity to enhance your complete customer experience with secure magstripe and EMV devices that deliver more than just compliance. Simple Integration Magensa™ allows you to create your own process or use its ready to go PCI certified service for decryption, card and device authentication, remote key injec- tion as well as gateway services. MagTek has SDKs and APIs available for iOS, Android, Java and Windows to stream- line development and speed up imple- mentation. MagTek's devices are inte- grated and certified to most existing QSR POS software platforms. Move Beyond the Register, Pay at the Table Restaurateurs can enhance the customer experience by moving beyond the regis- ter with new technologies including mobile pay-at-the-table solutions, pay- ment kiosks and curbside pickup options. MagTek (Cont'd. from p. 1) By bringing multiple, low-cost and secure point-of-service terminals directly to the customer, they can maximize cus- tomer trust (since cards never have to leave the customer's sight) and reduce wait times. Industry research varies, but most agree that providing payment at the table can increase turn times per table by several minutes. Unmatched Security that Stops Fraud in Real-Time MagTek's industry leading anti-fraud and authentication systems integrated into your POS system immediately reduce or eliminate card fraud, chargebacks, skim- mers and device tampering. MagTek customers can take full advantage of its MagneSafe™ Security Architecture (MSA), and leverage open standards encryption to protect sensitive card and PIN data from the point of inter- action. The MSA uses device authentica- tion to remove the threat of skimmers and other rogue devices. This holistic strate- gy takes advantage of emerging payment technologies that lower acceptance costs, streamline operations and create a more secure payment environment. Reduce fraud by utilizing MagnePrint ® to identify cloned or altered magstripe payment cards and decrease the chances and costs related to charge- backs. MagnePrint card authentication is a patented, proven technology which reli- ably identifies counterfeit credit cards, debit cards, gift cards, ATM cards and ID cards at the point of swipe, before fraud occurs. The benefits of these dynamic and flexible solutions enable increased con- venience, speedier check-outs, enhanced security for both secure magstripe and EMV transactions, and reduced overall risk of fraud, while lim- iting the scope of PCI. thing in providing food quality and safe- ty right from the start. They uniquely understand the need for automating many of the processes that the restaurant indus- try does manually. CRSD: ICC is known as a leading provider to restaurants. How have you transferred these tools to the convenience space? RS: Like everything we do, we under- stand that each operation is different and expects to use technology solutions in a way that meets their needs. We have seen tremendous success in the implementation of three of our plat- forms: automated temperature monitor- ing/HACCP controls, automated on- demand label printing for grab'n'go as well as prep labels and product man- agement where the whole paradigm of product requirement is very different from say, QSR. CRSD: Tell our readers more about these platforms and what makes them unique. RS: What makes us truly unique is that we design and manufacture everything we sell. This enables us to be a fully inte- grated provider delivering product cus- tomization and expansion capability unlike any of our competitors. For tem- perature monitoring, we are truly wire- less, no drilling into equipment; dual equipment and food monitoring offers on site and off site alerts with cloud data storage available for two years. All of our data collection is real time, PCs are not required; a user doesn't have to data dump, manually transfer or use a data stick to upload requirements or download data. The i.Print series of automated and on demand label printers are the choice Integrated Control Corp. (Cont'd. from p. 1) for leading convenience stores. We offer three price points; patented push menus and data collection, single or multi print- er configurations; lined and unlined media for the ultimate in flexibility and economy. CRSD: Will you be showing any new products at NACS? RS: Yes, Scan'n'Temp, the first combi- nation HACCP, temperature monitoring wireless reporting device to interface with a printer. We will also show new technology for coffee quality, hot dog monitoring and production management. CRSD: What do you see for the future of food service expansion in convenience stores? RS: With consumers of all ages constant- ly on the run, the market will grow. Operators are expanding meal offerings, many better than other traditional food sources. There will be a need for better operational controls and food safety implementation and we are there to sup- port these efforts, every step of the way. CRSD: Tell our readers a little about yourself. RS: ICC was started in 1986 as a design- er and manufacturer of embedded con- trols for manufacturers in such diverse markets as health, fitness, automotive, commercial cleaning, appliances and food service. It was in the late '90s, after releasing several successful products for the food service industry, that we focused completely on providing quality products to that marketplace. We can be found globally in QSR, fast casual, hotels, hos- pitals, colleges, etc. For more information, visit booth #6963 or call 877.ICC.8788.