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C o n v e n i e n c e R e t a i l e r S h o w D a i l y M o n d a y, O c t o b e r 1 2 , 2 0 1 5 4 CRUCIAL FACTORS EVERY C-STORE RETAILER SHOULD CONSIDER Busy convenience store retailers know some aspects of the business can fall through the cracks with so much to do every day. Here are three crucial factors that are easily overlooked, but should be at the forefront of every smart c-store marketer's priority list. Some of these may seem like a challenge, but OpenStore by GasBuddy can help. 1. Being Unique Matters According to research from the 2015 NACS State of the Industry summit, there are more than 152,000 convenience stores across the United States. Additionally, other cross-channel retail- ers are moving into the convenience space, with dollar stores growing by more than three percent over c-stores last year. In this ever-growing industry, it's important to stand out and reach cus- tomers from all angles with unique pro- motions and messaging. Smart retailers facing this issue have turned to OpenStore by GasBuddy, the all-in-one solution for c-store marketing and com- munication. "We wanted a way to differentiate ourselves from the other con- v e n i e n c e stores and have a way to connect with our cus- tomers on a more personal level, on a regular, frequent basis," said Anna Felz, Director of Marketing for current OpenStore client, Sprint Foods. "OpenStore gave us the avenue to be able to do that seamlessly and easily," said Kevin Campbell, Marketing Director for Friendship Foods. 2. The Millennials and Generation Z In a recent Technomic survey for CSP Magazine, it was found that 36 percent of TEASING CUSTOMERS COMES NATURALLY WITH ALL-NATURAL TEASE ICED TEAS The tingling flavor of wild berries, smoothed with a silky blend of freshly- brewed premium black tea and ignited with a kiss of sweetness. Freshly brewed green tea, subtly blended with honey and graced with enchanting ginseng extracts, or tweaked with the snappy flavors of pomegranate and acai berries. Sound good? They are – and good for you, with natural antioxidants and metabolism- boosting qualities. Tired of carbonated, syrupy drinks? These will refresh and delight your customers, day or night. Customers spot their favorite TEAse flavors easily, thanks to the eye-catching and colorful labels that promote these premium, all natural tea beverages, and will pick up these 16-ounce single serve bottles to enjoy the healthful, refreshing and fortifying taste of the exciting TEAse blends. Berry Blended Black Tea is a fruit- lover's fantasy; TEAse Berry Blended Black Tea combines natural black tea leaves with the tin- gling flavor of wild berries. Satisfy your sweet tooth in a healthy way with this rejuvenating nectar from nature. This premium brewed tea offers a twist on brisk with a touch of fruity sweetness. You'll think you're taking a bite of a fresh berry. Honey & Ginseng Green Tea is using the finest green tea leaves purpose- fully blended with all-natural honey and ginseng extract. TEAse Green Tea is a Continued on Page 45 Continued on Page 45 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACS Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Paul Harris Associate Publishers Lorrie Baumann Editorial Director Jeanie Catron JoEllen Lowry Richard Thompson Associate Editors Yasmine Brown Andre Gressieux Graphic Designers Sarah Glenn Rachel Wells Customer Service Managers Heather Canale Stacy Davis Savannah Green Tara Neal Show Logistics & Distribution Jaime Hernandez Marcos Morhaim Kaynin Richardson Sarah Robinson Carlos Velasquez Account Managers Enrico Cecchi European Sales Convenience Retailer Show Daily is published by Oser Communications Group ©2015 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy