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C o n v e n i e n c e R e t a i l e r S h o w D a i l y 3 9 Tu e s d a y, O c t o b e r 1 3 , 2 0 1 5 RUIZ FOODS COMMITTED TO SERVICE, QUALITY, GREAT TASTE, VALUE "We take our commitment to customer service seriously. As seriously as we take our commitment to quality, great taste and value in every El Monterey and Tornados product we manufacture." Rachel P. Cullen, President and Chief Executive Officer This promise – this pledge – can be wit- nessed throughout every department of Ruiz Foods. It has been a commitment since the family-owned company was founded in a small rural California town in 1964. Earlier this year, the Ruiz Foods R&D Team received recognition for that exact promise. In June 2015 they were named "R&D Team of the Year: Mid-Size Company" by Food Processing Magazine. "I'm proud to say the members of the Ruiz R&D Team have the right com- bination of creative thinking and science to take different approaches to launching consumer-centric products for both our El Monterey and Tornados brands," explains Kathleen Da Cunha, Senior Vice President of Corporate Strategy and R&D. "We see ourselves as a learning organization, and as a result, always keep three principles in mind." One: it's not enough for El Monterey and Tornados products to just taste good – products from Ruiz Foods need to taste great. Simply, con- sumers have lots of choices. To get them to consistently choose Tornados and El Monterey products, "we need to deliver preferred taste," says Da Cunha. Two: value matters – and that means delivering the best quality at the lowest possible cost. Three: ask the right questions, par- ticularly during the development process. "In fact," explains Da Cunha, "the more diligent we are at ensuring El Monterey and Tornados products exceed the expec- tations of both customers and consumers and the more critically we think about every aspect of manufacturing, distribu- tion and the consumer's behavior, the higher are our chances of success." "We know today's c-store consumer is looking for more than just food that is hot-to-go," adds Cullen. "They are also look- ing for food that offers value and great taste – the focus of the solutions we offer for the hot case, microwave or roller grill. Roller Grill The Tornados snack brand continues to revolutionize today's c-store roller grill with new flavors to maximize the use of the roller grill for all dayparts. This year, Tornados is showcasing two new flavors: Sriracha Tornados and Chicken Waffle Tornados. Visit Ruiz Foods at booth #5360. For more information, go to www.ruizfood service.com, call 559.591.5510, ext. 2290 or email MelanieD@ruizfoods.com. KRISPY KRUNCHY EXPANDS INTO NEW MARKETS In the last year, Krispy Krunchy Chicken has broken new ground with its opening of new markets. After last year's NACS, it opened New England, consisting of the states of Maine, New Hampshire and Rhode Island. After that the Pacific Northwest was opened, followed by Idaho and Utah. This makes its expan- sion to more than 1,800 locations in 36 states, now from sea to shining sea. Currently the company is growing at a rate of more than 10 stores per week. Rave reviews explain why this pro- gram has attracted national and interna- tional attention. The "Best of New Orleans Restaurant Review" in Gambit was clear in its assessment of the chicken, describing it as "scrumptious" and "exceedingly moist and deep-down seasoned." Krispy Krunchy's "secret recipe" was conjured by Neal Onebane, who began experimenting with seasoning and bread- ing in the 1980s. "In the beginning, we mixed the marinade and breading by hand. I delivered the product to a handful of stores in south Louisiana. The retailers would marinade their own chicken at every location." It is now flavor injected by Tyson Foods who delivers "fresh, never frozen" chicken and tenders packed in vac- uum sealed bags to distributors nation- wide. C. H. Guenther (Pioneer) blends the breading and makes Krispy Krunchy's honey butter and blueberry biscuits. These and all other proprietary items are distrib- uted primarily by SYSCO and other broad- line distributors throughout the country. Onebane is clear on the reason for the company's success. "We have learned that the true measure of a successful brand is the sustainability. Krispy Krunchy achieves this with their ongoing training, expansion of the menu and a strong branded image." "Critical to our success is a complete on-site training pro- gram," said Dan Shapiro, Executive Vice President. Initially, Krispy Krunchy pro- vides every location with a one-week intensive in-store training for all foodser- vice employees. The training includes: placing the initial order, packaging and storing (conducted by a Serv Safe certi- fied trainer), equipment preparation, cleaning and maintenance, complete cooking instructions, food case merchan- dising and installation of menu systems with state of the art graphics. Also, it pro- vides menu analysis, cost and profit pro- files and in-depth inventory control for maximizing profitability. Beyond serving a superior quality product, Krispy Krunchy creates a national brand image without the costs. "Our locations pay no franchise fees, royalty or the advertising costs of tradi- tional franchises," said Shapiro. "We also enhance the strength of the brand by utilizing the state-of- the art graphics, technology and communications." Several years ago, Krispy Krunchy expanded from the original menu, which focused on lunch with chicken, tenders, fries and a handful of sides. and added a new brand – Sunrise Breakfast – to its offering. This was in response to the rapid growth of the breakfast department in c-stores. The menu includes self-serve breakfast sand- wiches, fresh baked blueberry and honey butter biscuits, empanadas and more. The company continued its expan- sion of the lunch and dinner menu, adding Buffalo Wings and seafood, "which is not only delicious, but exceptionally easy to prepare," said Onebane. "Sales of shrimp and fish are off to a great start and we expect seafood to be a dominant part of our menu for years to come." For more information, go to www .krispykrunchy.com or stop by booth #4736. to realize the industry's highest return on investment. The newly designed LaserWash 360Plus offers operators all the features and benefits of the original LaserWash 360, plus several improvements, includ- ing standard aircraft grade anodized aluminum rails, new pump station focusing on functionality and ease of maintenance, redesigned navigation system and an ultimate cover package. These features plus many more clearly puts the LaserWash 360Plus in a class of its own. Every LaserWash 360Plus can ben- efit from PDQ's exclusive OverGlow High Gloss Application System. Not only will your customers love their shiny vehicle, you will love the extra revenue this product is capable of gen- erating. Your customers will enjoy the look of a colorful, thick sheet of solu- tion draping their vehicle. In addition to OverGlow, every LaserWash 360Plus can also benefit from the exclusive LaserGlow Illumination Effect System. The LaserGlow system will assist in guiding your customers through the vehicle entry and exit process and it will illuminate your bay whether your wash is in use or not. Not only will the LaserGlow System help improve your customer flow, it can also be configured to work for you 24/7/365 by illuminat- ing your wash bay day and night whether there is a vehicle in your bay or not. The system can be programmed to display multiple color combinations of flashing patterns, or constant colored illumination that matches your brand image. A glow from your wash bay can be a highly effective marketing tool to draw more attention to your wash site, encouraging consumers to take notice and keep your existing customers com- ing back again and again. Overglow and LaserGlow are available on new equip- ment or as a retrofit kit for installed LaserWash 360s. A "keep it simple" design goal min- imizes the need for sensors, grease fit- tings, swivels and valves, while the use of common electrical components throughout the system allows easier troubleshooting, minimizes regular maintenance costs and delivers consis- tent high-quality cleaning. Additionally, the LaserWash 360Plus is completely built with non-corrosive materials, pro- viding operators a rugged machine that will deliver a long, reliable life of rev- enue generation. PDQ (Cont'd. from p. 1) Feel comfortable in your decision to purchase PDQ Equipment. It is proud to be part of Dover Corporation, A Fortune 500 Company. Visit PDQ at booth #6236.