Issue link: http://osercommunicationsgroup.uberflip.com/i/579193
C o n v e n i e n c e R e t a i l e r S h o w D a i l y 4 1 W e d n e s d a y, O c t o b e r 1 4 , 2 0 1 5 no longer sufficient to target your most profitable and loyal customers. Basic loyalty programs offering coffee clubs and car wash deals aren't enough. Consumers in today's market are very aware of loyalty programs – how they work, the advantages they deliver, and they do expect to be rewarded for their patronage. A comprehensive offer-driven loyalty program is needed, incorporating e-couponing, CPG deals, time of day pro- motions, emailing and mobile apps to provide your customers with the opti- mum consumer experience. All with an in-built redemption and settlement process, so that the retailer gets all his promotional and in a timely manner. No bits of systems, no additional admin, no copying files here and there, but one embracing real-time solution, regardless of POS, dispenser and brand. Performance-based Loyalty from Midax offers the retailer the opportunity to enter the loyalty spectrum at a near zero cost level and pay future costs based on the performance attained instead of much higher monthly or license fees. Branded. Shopping Buddy ® the application incorporates the complete spectrum of all the services currently typically only available from a combination of software vendors, regardless of POS and dispenser. The beauty is, in the same program, you can Midax (Cont'd. from p. 1) have card and mobile all fully integrated together in one system. The program comes either with managed services, or you can drive it yourself. Midax pro- vides all the offers from third parties and settles with the CPG, providing the CPG proof of purchase for prompt and complete redemption. Standard functionality includes: Business Logic Driven Promotions, Digital CPG Coupon Programs, Paper Coupon Handling, Points Rewards, Fuel Discounting in Cross-Marketing with grocers and other retailers, Emailing and Texting Services, Club Programs and Special Promotions, and Full Rich Data Analysis to track promotions and suc- cess. Wrap this up with a Mobile App, Mobile Wallet including ACH, pre-paid and fleet and you have a dynamic, cus- tomer-focused tool that increases sales and profits. Come by the booth and discover how Midax has taken those tools to cre- ate unique branded solutions for cross- marketing in association with Marathon Oil, Sears brands, supermarkets and c- stores across the country. You too can have all the visibility and strength required to grow your customer rela- tionship. Now that's what loyalty is about! Visit Midax at booth #4812. For more information, go to www.midax.com or call 757.620.4168. and Industrial Systems, a unit of United Technologies Corp. The MagnaBlend station integrates a blender, shaved ice dispenser and rinse station into one machine, eliminating the need for multiple prep areas. With a nine second blend time, the machine increases efficiency and service speed. The machine has the capability to store pro- grammed drink recipes, resulting in flex- ibility and efficiency for operator train- ing. A programmable menu makes it easy to distribute custom beverage recipes to the operator's network with a convenient USB port built into the machine. "Frozen beverages present a significant profit opportunity for foodservice opera- tors," said Patricia Bennett, Senior Director, Global Marketing, Taylor Company. "The MagnaBlend station is the perfect product for operators to keep up with consumer demand and increase production without having to increase resources. With the MagnaBlend station, operators can consis- tently deliver delicious blended beverages." Rather than using direct-contact gear mechanisms that can wear down, the MagnaBlend station features patented magnetic technology designed to elimi- nate friction, seal out moisture and ensure Taylor (Cont'd. from p. 1) dependable operation. The extra-large ice hopper holds approximately 28 pounds of cubed ice so the operator has to load less frequently. The blender pitcher can pro- duce two 16-ounce beverages within a nine second blending cycle. With the MagnaBlend station, the operator benefits from increased drink capacity, portion control and reduced product waste. Additionally, the operator has the ability to add fruit, probiotics and other product mix-ins to flavors and drink specials. About Taylor Co. Taylor Co. manufactures commercial foodservice equipment to serve frozen desserts, frozen beverages and grilled specialties. Local sales and service sup- port is provided by Taylor Co.'s world- wide network of independent distribu- tors. Taylor Co., a division of Carrier Commercial Refrigeration Inc., is a part of UTC Building and Industrial Systems, a unit of United Technologies Corp., a leading provider to the aerospace and building systems industries worldwide. For more information about MagnaBlend, visit www.taylormagnablend.com. For more information about Taylor Company, contact your local distributor or visit www.taylor-company.com. had been working with DayMark Safety Systems for several years as the pre- ferred supplier of 2-inch by 1-inch labels used to identify various grab and go, ready-to-eat meals prepared and served at the convention center. DayMark commercially printed custom labels with the convention center's logo and more than 50 food item variations at any given time. In 2013, Long Beach was mandated to add ingredient information to each retail food item label. "The same labeling requirements that apply to packaged gro- cery items now also apply to national restaurant chains and other foodservice venues that offer grab and go products," said DayMark Executive Director of Sales, Bill Curtis. Long Beach Convention Center's foodservice team quickly realized that there would be greater costs to print larg- er labels and inventory potentially dis- continued and obsolete labels should product offerings change, as they often did. At the same time, DayMark, in part- nership with TransAct Technologies, introduced the DayMark 9700 Food Label Terminal, which allows prep kitchens to print shelf life and food inventory labels on demand. With the Daymark (Cont'd. from p. 1) DayMark 9700's custom menu editor, two-printer configuration and drop-in label loading features, food prep staff can easily and efficiently print labels up to 2 inches wide, with virtually no limit on length. With this versatile label terminal, barcode, nutrition and ingredient infor- mation can also be printed on pre-pack- aged food item labels. According to Romo, her foodservice operation has already seen significant cost savings with the ability to print cus- tom labels in small quantities and only when they need them. DayMark's line of direct thermal labels is also engineered so that no bacte- ria-harboring adhesive residue remains on food containers. Label options include ToughMark™ synthetic labels with repo- sitionable adhesive, MoveMark™ removable labels and DissolveMark™ labels, which dissolve with water in 30 seconds or less. About DayMark Safety Systems Founded in 1989 and headquartered in Bowling Green, Ohio, DayMark Safety Systems is a market leader in providing efficient, economical and innovative foodservice safety solutions. For more information, call 800.847.0101, visit www.daymarksafety.com or email llee@daymarksafety.com. because each and every product sold to its customers is manufactured in a single plant located in northeast Iowa, heartland of America. Given the caliber of the products produced and the phenomenal growth of the company, it's easy for IRP's humble grassroots beginning to get overlooked. What is now known as IRP was original- ly the "Super Cooler" company. Owners Floyd and Susan Mount founded the company in 1983 and set up production in a pole-shed constructed on the Mount's home property. In fact, the first Super Coolers were made on an oven that Floyd and an employee had designed and welded themselves. In 1986, the compa- ny changed its name to Iowa Rotocast Plastics to better reflect the continually expanding product offering, and in 1987 production was moved to a larger facility in Decorah, Iowa. After 32 years and three relocations due to growth, the cur- rent IRP manufacturing plant based in Decorah is more than 200,000 square feet, with production running 24 hours a day, five days a week. The IRP family of brands offers a wide range of ice mer- chandising, food equipment and market- ing solutions for on/off premise, an out- door line and countless custom projects. IRP specializes in "RotoTough" dis- plays and wire racks for the convenience store. Significant advantages to its dis- plays versus competitor versions include: a virtually indestructible roto-molded Iowa Rotocast Plastics (Cont'd. from p. 1) polyethylene exterior, interchangeable graphics for longevity and multi-brand- ing, and aesthetically pleasing designs that are available in any custom color desired. The seamless construction means no weak points, and all units come standard with a superior foam insulation that helps increase your bottom dollar by keeping ice costs low. This also signifi- cantly reduces the time your employees spend in-store fussing with displays instead of tending to customers. Iowa Rotocast Plastics is proud to announce the redesign of one of its best- selling RotoTough units, the Avalanche. The Avalanche Platinum is new for Spring 2016 and features several updates based upon customer feedback and IRP's irrepressible drive to make the best in the industry even better. Countless hours in research and development went into per- fecting the new RotoTough Avalanche Platinum. The innovative new ribbed design adds strength and features graph- ic channels that allow for a quick and easy graphic swap. This unit comes stan- dard with an improved drain plug with threaded spigot to facilitate draining, and heavy-duty casters. Other cool new fea- tures include motion-sensor LED lights illuminating the interior, an injection- molded lid with optional custom imprint, and optional cross-merchandising rack. Visit Iowa Rotocast Plastics in booth #3163. For more information, go to www.irpinc.com or www.irp innovations.com, or call 800.553.0050. within the pizza and bread dough market, it is the perfect partner to help you reach your goals and provide first-rate cus- tomer service. Whether it's a national branded pro- gram, your own branded program or DeIorio's program, the company has the products and services to help your con- venience store grow within your foodser- vice operation. At NACS 2015, DeIorio's is show- ing its most popular c-store products and invites attendees to stop by for a sample and a friendly conversation DeIorio's (Cont'd. from p. 1) about your goals and how DeIorio's can help you reach them. It is specifi- cally excited to show newly developed cheesy breadsticks and pre-topped piz- zas, as well as its staple fresh dough items. While you're visiting DeIorio's booth, be sure to talk to its represen- tatives about how DeIorio's can work with you and your convenience store to meet any and all of your dough needs. Visit DeIorio's at booth #6184. For more information, call 315.732.7612 or go to www.deiorios.com.