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C o n v e n i e n c e R e t a i l e r S h o w D a i l y W e d n e s d a y, O c t o b e r 1 4 , 2 0 1 5 3 4 E-CIG SALES: TIPS FOR C-STORES The ability for a convenience store employee to serve shoppers' needs at a rapid pace while the shopper is faced with numerous product selection options presents a unique opportunity for elec- tronic cigarette sales. Here are three quick tips to keep in mind when offering electronic cigarettes in your convenience store. 1. Note the unique requirements of your market. Understand the brands that are popular in your region and resonate with your core customer demographic. Talk to your brand representative and customers, take notes of which brands the competi- tive stores are carrying and do your online research to make the right selec- tions for your shoppers. 2. Don't skimp on fixtures. Give an appropriate amount of merchandising footage for product, signage and market- ing materials. An estimated 60 percent of e-cig smokers are women, so signage height is an important consideration. Select a fixture that enables you as a retailer to fully manage all categories. Pick a solution that has the ability to be easily reconfigured to support your mer- chandising strategy as new products emerge. 3. Encourage education. If your store has more than one register, your staff has the oppor- tunity to chat with e-cig shoppers. Make sure that your store associ- ates are trained properly in this area. More conversation can help customers effectively fill their current vaping needs, and also help them discov- er new products and flavors. A versatile and flexible fixture on the market today is the FlexFrame 2 fixture manufactured by Harbor Industries. It is unique in that every shelf is just under 12 inches wide. This allows a retailer to adjust its planogram by varying shelf placement to accommodate product heights. The result is simpler merchan- dising layout changes that enable the retailer to fully man- age the category. Since the shelves are smaller and easier to move and adjust, retailers can add new products by repositioning sections with- out having to redo the entire fixture. Harbor Industries' tobacco fixture design specialists will help you translate your planogram into a fixture design that supports your requirements. Harbor Industries delivers an assembled fixture, so that it can be immediately installed and ready for product placement in mini- mal time. Visit Harbor Industries at booth #2362. For more information, go to www .tobaccofixtures.com. PROACCURATE WATERPROOF THERMOMETER The CDN ProAccurate ® Waterproof Thermometer (DTW450) and ProAccurate Waterproof Thermometer – Long Stem (DTW450L) provide temperature readings with a fast six-second response. These are new additions to CDN's digital pocket thermometer collection that has become an industry standard for their accuracy, rapid response and easy field calibration. The ProAccurate Waterproof Thermometers are rated at IPX-7, which means they are protected against water immersion for 30 minutes at two feet. This is more than enough protection against dropping the thermometer into a full sink or even a pot of soup. Both models are NSF ® Certified, with 304 stainless-steel stems and tips for easy insertion. The DTW450 has a 4.5-inch stem and a 1.5mm thin tip, and the DTW450L has a long 8-inch stem, a 2.5mm reduced tip and a clip for attaching to a pot for deep fat frying, candy making and more. With an ever-growing concern about bacterial cross contamination, CDN has answered the call with the addition of BioCote ® antimicrobial coating to its ProAccurate line. BioCote offers an extra form of protection against microbes, when used in conjunction with good hygiene/cleaning practices for effective bacterial management. The new CDN ProAccurate Waterproof Thermometers also provide the features commercial kitchens require: wide temperature range of -40° to 450° Fahrenheit (-40° to 232° Celsius); large digital display that makes it easy and fast to read; temperature data hold function to save time and streamline the operation; minimum/maximum readings; and sturdy construction featuring food-safe ABS plastic and a stainless steel stem. Available for immediate shipment, the CDN ProAccurate Waterproof Thermometer (DTW450) has a list price of $28, and the ProAccurate Waterproof Thermometer – Long Stem (DTW450L) is $32. A global category leader, CDN has a foodservice solution for any temperature- measuring task. For more information, call 800.338.5594 or visit www.cdn-timeandtemp.com.