Issue link: http://osercommunicationsgroup.uberflip.com/i/562595
C h a i n D r u g s t o r e D a i l y Tu e s d a y, A u g u s t 2 5 , 2 0 1 5 7 2 RECTICARE FROM FERNDALE HEALTHCARE CONTINUES GROWTH PATH Ferndale Healthcare ® , Inc., continues on its profitable growth path for its RectiCare ® (Lidocaine 5 percent) Anorectal Cream brand in 2015. Recommended by colon and rectal sur- geons nationwide, RectiCare Anorectal Cream is a topical, local anesthetic which works quickly to relieve the pain, itching and burning associated with hemorrhoids and other anorectal disorders. It's unique in that it contains the highest lidocaine strength available without a prescription. Since its launch in 2013, RectiCare Anorectal Cream has quickly become a destination product sold at chains such as Walgreens, CVS, Rite Aid and Walmart with a suggested retail price of $29.99. RectiCare Anorectal Cream began exceeding weekly retail sales goals by the fourth week on shelf. In turn, whole- sale orders have increased year-over- year; the company reported a 47 percent increase in 2013, and a 40 percent increase in 2014. Additionally, the latest "Item Rank Report" conducted by Information Resources, Inc. (IRI), listed RectiCare Anorectal Cream as the No. 5 SKU in dollar sales within the "Rectal Medication" category. "The ability to competitively sell against products that are less costly than ours, speaks to the effectiveness of our product, our marketing plan and the need for new, unique products in this catego- ry," stated Katherine Gunn, Product Manager for RectiCare. Playing off the early success of RectiCare Anorectal Cream, Ferndale Healthcare has expanded the line with RectiCare Medicated Anorectal Wipes. This dual- action SKU designed to "Relieve & Protect," represents the first lidocaine wipe available in the category. Formulated with lidocaine 5 percent and glycerin 20 per- cent, RectiCare Medicated Anorectal Wipes contain 12 individually packaged wipes which are discreet and portable. This product is available at Walgreens and Rite Aid locations nationwide with a suggested retail price of $15.99. RectiCare is also the first in its cate- gory to utilize cause marketing. In 2014, Ferndale Healthcare embarked on a three year partnership with the Colon Cancer Alliance, www.ccalliance.org. This non- profit corporation is the nation's leading patient advocacy organization dedicated to increasing colon cancer screening rates and survivorship. "As one of the leading brands designed to manage the symptoms of benign anorectal conditions, we feel a responsibility to partner with an organization, such as the Colon Cancer Alliance, whose mission is to raise awareness of colon can- cer among consumers of all ages, alerting them to signs and symp- toms of the third most prevalent cancer in the United States," commented Gunn. "Early detection is key and we want to do our part to help reduce its incidence in this country." Ferndale Healthcare continues to implement various promotional efforts to help educate and raise awareness of colon cancer in support of the partnership and to drive more consumers, from their couch or physician's office, to its retail partners. Visit Ferndale Healthcare at booth #3145. For more information, go to www.recticare.com or contact Kathy Gunn (Product Manager – Marketing and Distribution) at 888.548.0900 x457 or kgunn@ferndalehealthcare.com. SYNERGY CHC CORP ADDS HEALTH AND WELLNESS INNOVATION TO PRODUCT PORTFOLIO Synergy CHC Corp, an innovative con- sumer healthcare company in the health and wellness space, announced earlier this year that it had acquired the FOCUSfactor ® brand. FOCUSfactor is America's No. 1 brain health supplement and is distributed in over 20,000 retail doors nationwide. "FOCUSfactor is a leading brand in the health and wellness space," said Jack Ross, Chief Executive Officer of Synergy CHC Corp. "It is clinically proven to improve memory, concentration and focus and fits in well with our growth objectives." The company is certainly in growth mode with several other brand acquisi- tions to its credit during the first two quarters of 2015, and FOCUSfactor line extensions coming later this year. "We are launching FOCUSfactor gummies for kids in the next few months. Gummies are a delivery form that con- sumers have really embraced and it only makes sense to bring a gummy for kids from the makers of FOCUSfactor," said Ross. Synergy CHC Corp has also acquired Neuragen ® , a patented and clin- ically proven non-prescription neuro- pathic pain remedy, to its portfolio of health and wellness products. Neuragen provides relief from neuropathic pain (clinically proven for peripheral neuropa- thy) without drug interactions or compli- cations. The brand currently has approxi- mately 30,000 regular repeat users in the U.S. and Canada, boasting distribution at CVS, Walgreens, Rite-Aid, Shoppers Drug Mart and other regional drug retailers and drug wholesalers throughout North America. Products are commonly found merchandised in the diabetic section at most retailers. National and regional marketing plans are in development, but the company sees untapped potential to improve the lives and wellness of North American consumers with this brand. Hand MD™ is the most recent addition to the Synergy CHC Corp. family of consumer healthcare products in the health and wellness space, poised to revolutionize the anti-aging category by addressing an unmet need. Hand MD Restorative Duo is an exclusive age- defying dual treatment that helps revi- talize and repair aging, dry, cracked hands. The anti-aging serum claims to rejuvenate with Retinol and powerful peptides, while the antioxidant-rich moisturizer deeply hydrates and pro- tects against damage caused by free radicals. Clinical studies revealed that after eight weeks of use, 84 percent of the women in the study group had a signif- icant improvement in skin hydration and radiance, and a significant reduction in the appearance of fine lines, wrinkles and hyper-pig- mentation. Hand MD offers broad- spectrum SFP 30-plus sun protection plus hydration while working to reverse damage, improving skin's structure and the hand's youthful radiance. Its exclu- sive age-defying blend of turmeric, caf- feine and niacinamide promotes cell renewal and younger-looking skin. The brand has been featured on the televi- sion program "The Lisa Robertson Show," where it sold out in the first 10 minutes of programming. For more information, visit booth #3231. Sales inquiries should contact Jay Williams at 770.335.1675 or via email at jwilliams@inlifebdg.com.