Issue link: http://osercommunicationsgroup.uberflip.com/i/562595
C h a i n D r u g s t o r e D a i l y Tu e s d a y, A u g u s t 2 5 , 2 0 1 5 3 4 PINK LUBRICANTS DEBUTS NEW "BREAKFAST IN BED GOOD" TV COMMERCIAL Empowered Products, Inc., a leader in sexual wellness through its award-win- ning PINK ® and Gun Oil ® personal lubricant brands, debuted its first televi- sion and web commercial for its PINK brand. The new "Breakfast in Bed Good" commercial for PINK builds on the com- pany's success with its first-ever com- mercial for its Gun Oil brand, which debuted Valentine's Day 2014 and imme- diately went viral anad received broad critical acclaim for its messages and pro- duction value. View the commercial at www.pinkforus.com. The new PINK commercial depicts the afterglow of an extraordinary night experienced by a couple whose lovemak- ing was accentuated by use of PINK Intimate Lubricants. It shows the husband preparing a heart-shaped pancake break- fast in bed for his sleepy, yet satisfied wife. The tagline: "Sex So Good, It's Breakfast in Bed Good" tells the whole story. The background music is a sexy 1967 track called "I Love You More," performed by Harlem vocal group Lee Williams & the Cymbals, music by Ronald McCoy and published by Sanavan Music Co. The PINK commercial was created by highly-acclaimed director Bert Pare, who has handled video production for tours by Lady Gaga and Rihanna. Executive Producers were Mark Olson, Vice President of Sales and Marketing for Empowered Products, and Sonja Johansen of Shoot to Kill Media in Las Vegas, Nevada. The commercial was shot in the Vantage Luxury Lofts in Henderson, Nevada. The company's Valentine's Day 2014 TV commercial for its Gun Oil brand told the homecom- ing story of a married gay solider and his part- ner. The spot aired in seven major U.S. mar- kets on the Bravo and E! networks, and was promoted on YouTube where it instantly went viral and has been viewed more than 450,000 times. Adweek, a leading voice of the advertis- ing business, declared the commercial, "The Year's Most Provocative Valentine's Day Ad Is Also One of its Most Touching." The commercial can be viewed by visiting www.gunoil.com. To learn more about Empowered Products, visit booth #3548, go to www.empowered products.com, call 800.929.0407 or email wholesale@empoweredproducts.com. KEEP MORE OF YOUR CASH WITH SCRIPTCYCLE'S TECHNOLOGY In an effort to reign in national health care costs, the Affordable Care Act has created both challenges and opportuni- ties. Plan designs are shifting more responsibility to the consumer. High deductible and high copay coverage and generic inflation are placing a financial burden on individuals, and these consumers are seeking solutions to reduce their out-of-pocket spend. Pharmacies are challenged to produce compelling price points for their patients on one end, and sustainable profit margins on the other. Manufacturer to wholesaler, wholesaler to pharmacy and pharmacy to patient is merely a broad brush overview of a supply chain that is much more com- plex. Generally, business owners set prices based on many factors, and rev- enue must be greater than all the costs associated with running the business. But in the case of pharmacies, reim- bursement formulation and contract pricing impact what control pharmacies have. Cash prescriptions have become a significant portion of the business under ACA plans, presenting what can be new opportunities for pharmacists. Scriptcycle is a technology compa- ny that works with pharmacies to har- ness these opportunities. Its technolo- gy allows pharmacies to optimize their pricing across their entire drug product inventory, making it possible to pro- duce competitive prices and still gener- ate sustainable profits. This comprehensive cash prescription plat- form, including pro- cessing and adjudica- tion, eliminates the "silo effect" and provides the capability to be more strategic with discount pricing and loy- alty programs, automatically manage formularies and ensure pharmacy mar- gins. So what is "cash"? cash (kash) n. 1. Money in the form of bills or coins; currency. 2. 100 percent copay. 3. What a patient pays for prescriptions prior to reaching deductible. 4. What is used in conjunction with pre- scription discount cards. 5. The tender used by a consumer in a high copay situation. tr.v. cashed, cash-ing To take advantage: cash in on an opportunity. Phrasal: Consumers are having to spend more out- of-pocket cash for prescriptions under the ACA. Cash prescriptions are representing a larger percentage of a retail pharmacy's revenue. Patients are using loyalty programs and discount cards to reduce their cash spend. Take a fresh look at what really repre- sents your cash prescription business, and talk with Scriptcycle about tapping its potential. Visit Scriptcycle at booth #815. TRIUMPH PHARMACEUTICALS IN A BETTER PLACE WITH NEW CHIEF EXECUTIVE OFFICER Andrew L. Burch, CFA, is Chief Executive Officer at Triumph Pharmaceuticals, makers of the SmartMouth brand of OTC oral care products sold in more than 50,000 drug, food and mass stores throughout the United States and Canada. Burch first joined Triumph in 2003. He has 18 years of commercial banking and investment security experience, including bank regu- latory experience, managing commercial credit and investment risk, managing commercial loan portfolios and commer- cial lending teams serving privately held businesses. According to Burch, "The SmartMouth brand has had steady growth and development over the years and has been able to sustain its solid place on the shelves, but now the compa- ny is in the right position to escalate the brand's faster development in a very big way. We have some revolutionary for- ward-moving plans in current develop- ment that will once again raise the bar in the mouthwash category and compound our brand's growth and equity next year and in years to follow!" Burch also has a message for chain drug retailers: "We're providing the drug store consumer with an amazing technol- ogy in the oral care space – that being activated mouthwash products that pro- vide 12 hours of clean breath. We're spending quite a sum on advertising, con- sumer marketing and dental programs to get the message out. But all that said, the SmartMouth brand is only as strong as its partnerships with our retail partners. I am fully committed to working closely with our retail partners and associates, not only to grow this brand so that all of us can make high margins and profits, but also to do our part to enhance the retail shopping experience to provide solutions for cus- tomers with important health needs and concerns. My goal is for SmartMouth to be the brand that brings the coveted pre- mium shopper into your stores!" According to the company's veteran consumer goods and retail business development consultant, David Biernbaum, President and Senior Consultant at David Biernbaum & Associates LLC, the company and the brand are now poised for explosive growth and development. According to Biernbaum, "The SmartMouth Brand is in an excellent place with Andy Burch's stability and leadership skills. He is pre- siding over a very pumped up, excited and highly able team back in the office, along with highly able sales representa- tion from The Emerson Group. This is topped by, in my opinion, the best con- sumer goods HBC advertising agency in the industry today, Jekyll & Hyde, adver- tising under the leadership and brainpow- er of Chairman Mark Young." SmartMouth oral care consumer products are sold in more than 50,000 retail stores, including chain drug, super- markets and mass merchandiser stores. SmartMouth mouthwash, with one rinse in the morning, delivers all-day fresh breath. One rinse at night, and consumers wake up with clean fresh breath. SmartMouth is highly advertised on radio and TV with spokespersons such as Chuck Woolery, Dennis Miller and many other national personalities. For more information, contact David Biernbaum at 314.434.6008 or david@biernbaum.com or learn more at www.smartmouth.com. DRIVING POSITIVE ROI FROM ADHERENCE PROGRAMS Medication non-adherence is a complex medical problem, and represents a signif- icant business challenge. For pharmaceu- tical companies alone, global non-adher- ence represents revenue losses of $564 billion a year. As a result, pharmaceutical companies, retail pharmacies and insur- ers are increasing their investment in adherence programs. Program spending increased by 281 percent in 2012, with average budgets reaching $1.5 million. Quantifying a return on investment (ROI) may be one of the major hurdles. Physician and pharmacy counseling pro- grams, disease management and customer relationship management programs are just a few of the initiatives where time and money is being invested. A look at these programs reveals these initiatives are bundled with those that drive patient acquisition and promote medication refill. This makes it difficult to tease apart the cost and impact to adherence or even determine what parts of your program are working. This can leave organizations looking at soft metrics like opt-in rates. In addition, these adherence tactics only focus on specific moments in time along the patient medication journey, with limited long-term behavioral enhance- ment. Non-adherence can happen at any time, not just at refill – this is just when we Continued on Page 63