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C h a i n D r u g s t o r e D a i l y 3 1 Tu e s d a y, A u g u s t 2 5 , 2 0 1 5 ARIES MANUFACTURING, BOSS MANUFACTURING, BOSS PET: YOUR ONE-STOP SHOP Aries Manufacturing reveals all new, hot for the holidays cellular acces- sories that are high quality, innova- tive, in demand and accessible for any type of store to sell. Why? The impulse placement and price points keep the product flying off your shelves and into the hands of your cus- tomers. Just about everyone who walks through the door of your store owns a cell phone, and will find the GetPower line of products hard to resist, especially at hot MSRPs of $5 to $15. With more than 25 years of cellular industry experience, let Aries Manufacturing be your industry expert, ensuring a successful partner- ship and profitable cellular accessory program for your stores with genuine and certified products. Big sister Boss Manufacturing is excited to release its new Boss ® First Aid and Personal Care Kits during NACDS, a perfect new item for impulse or pegged placement. Small Kits have been designed to cover a broad range of first aid or personal care needs. The Kits are great items for anyone's glove box or backpack – awaiting your next adven- ture. Are you a Green Thumb? Boss Manufacturing will also proudly be exhibiting the new line of Boss LadyFinger ® gardening gloves. These colorful ladies stretch gloves feature a flexible nitrile coated palm and fingers which also helps enhance grip; great for planting, gar- dening, pruning flowers, spring cleanup and more! Ask about the wide variety of display options, from a simple clip strip to counter- top or floor standing displays and planograms. Don't forget about Fido during the show! Boss Pet will have its new line of Pugslie's dog toys that are brand new to the pet market and offer dog toys covering all of the major "food groups" of toys, including soft/cuddly, tough/durable, treat dis- pensing, pull/tug and fetch. The Pugslie's line is available in various design patterns covering today's top trends like neon, safari and many other whimsical color combinations. The Pugslie's toy line also features a com- bination of materials in each toy offer- ing multiple play functions (ex. soft and cuddly plush with squeaker and a rope tail for tugging), sure to bring hours of fun to any good dog- gie. With a wide variety of available top sellers for your store, from cel- lular accessories, to pet products, gloves and rainwear, stop in and let the Boss family of companies become your one-stop shop this fall. The compa- ny's Midwest location allows it to pro- vide fast order turn around and short ship times to keep your shelves stocked. Bring this page to the company's booth for a bonus entry into its GoPro giveaway. For more information, visit booth #2656, go online to www.bossgloves.com/about and scroll down to be directed to each sister company website, email MMurphy@AriesManufacturing.com or call 800.959.2743. FIVE ALARMING FACTS ABOUT CREDIT CARD FRAUD By Jeff Ditges, President, Source Communications 1. It can take a hacker as little as 30 sec- onds to compromise a credit card reader. Your card readers, even the new EMV-enabled terminals, are only as secure as the stands they rest on. Make sure that yours are bolted to your coun- ters with hardware that thieves cannot see or access. For an extra layer of security, upgrade to stands that include a locking mechanism. You can find high-security credit card reader stands from Source Communications, as well as tactics to make your pharmacy checkout more effi- cient and organized. 2. The average merchant suffered 133 fraudulent transactions per month in 2014, a 46 percent increase from 2013. Hacking is increasing because the U.S. is the last of the developed nations to adopt EMV standards. (EMV, which stands for Europay, MasterCard and Visa, uses credit cards with a microchip. The chips limit the capability of hackers to duplicate or hack cards.) In Europe, 80 percent of their credit cards use this newer technology, and it has resulted in impressive reductions in credit-card fraud. In the United Kingdom alone, credit card fraud – for card-present transactions – dropped 75 percent after EMV was introduced. Though we are enacting new stan- dards, for now, the United States is in the card-processing dark ages. As a result, the best cyber criminals in the world are concentrating their efforts on the credit- card payment systems here because they are so much easier to compromise. It's likely that the U.S. won't be fully EMV compliant until well into 2018, so expect these cyber criminals to con- tinue to target your stores for some time to come. 3. Although EMV implementation will substantially reduce fraud, card not pres- ent (CNP) fraud is predicted to increase. Fraudsters aren't going to pack up and go home when EMV becomes the standard in the U.S. They are simply going to shift to tactics that will succeed with card-not-present (CNP) transac- tions. Javelin Strategy & Research pre- dicts that CNP fraud will nearly double in volume by 2018, bringing CNP fraud losses to $19 billion. 4. The shift in fraud liability to merchants begins on October 15th. This shift in liability places even more importance on your business' abili- ty to secure your payment systems. After October 15th, if your payment systems are compromised, you could be on the hook for the losses as well as face heavy penalties from the card issuers. Those penalties could be up to and including the loss of the ability to take credit cards altogether. 5. Every dollar lost to fraud costs mer- chants an additional $3.08. The cost of fraud isn't just the money stolen through consumer credit cards. Merchants have to cover a host of other incurred expenses. From IT to legal, HR to PR, there are few depart- ments whose budgets don't skyrocket after a breach. Facts taken from 2014 LexisNexis ® True Cost of Fraud Study and The Javelin Strategy & Research 2015 Data Breach Fraud Impact Report. Visit Source Communications at booth #156. THE NEW WORLD OF HEALTHCARE ANALYTICS We live in a data-driven world, where streams of numbers, text, images and voice data are collected through numer- ous sources. Analytics can transform this data into meaningful alerts, decision sup- port and process improvements, which all have the potential to dramatically impact the success of a healthcare organ- ization. When analytics are applied effec- tively, healthcare organizations can better coordinate decisions, extract and present key clinical information and respond to an evolving situation in real time. They can better utilize their resources, save more lives, contain costs, improve their services and performance levels and even reduce their environmental impact. Understanding the trends using ana- lytics, healthcare companies can go beyond analyzing the significance of their historical data. They can explore 'what-if ' scenarios without causing inconvenience or driving up costs. They can test what might happen if certain sit- uations occurred, without actually per- forming physical experiments or simply relying on a trial-and-error approach. Analytics can be the key to successfully managing your organization. The tools used to perform effective analytics vary, but must be sufficiently targeted to the specialized domains, up to date with the latest practices and stan- dards, and they must support collabora- tive decision making. Xerox has been applying these analytics tools for more than a decade. It is uniquely positioned to deliver the quality analytics services that today's healthcare companies need. By the very nature of Xerox's BPO and analytics business – it collects, manipulates and applies structured and unstructured data from multiple sources. It's also an integrator, skilled at bringing together the right technolo- gy and creating self-service tools to give clients visibili- ty into their processes and governance. Add its global R&D in text mining, visualiza- tion and machine learning to the data, and the result is a powerful, unique combination. Machine learning enables systems to automatically recognize complex patterns from data and devel- op the models used in predictive ana- lytics. Text mining analyzes and extracts information from unstructured data. Unstructured data represent the biggest knowledge resource in many organizations, but also the most chal- lenging to process. Visualization enables fast perceptual processing of your analytics results to make intelli- gent decisions based on them. In some processes, sophisticated decision engines are able to completely auto- mate some of the work. These technologies, data and inte- gration resources combine to deliver leadership and focused analytics services that give Xerox's healthcare clients the kind of insight that changes the way they do business; improving processes, antici- pating needs and setting the stage for a more competitive future. Over many years, Xerox has applied analytics to solve some specific challenges in the healthcare industry and have developed an accompanying suite of tools to help it do so. Quite clearly, advanced analytics are changing the face of healthcare, bringing real-time, actionable informa- tion to decision-makers. With the rise in available data and the continued prolif- eration of computing power, that trend shows no sign of slowing down. Although many experts have emerged in the field of analytics, Xerox brings together world-class research, a unique set of expertise, a broad set of tools and proven success. Visit Xerox at booth #419. For more infor- mation, go online at www.tmshealth.com, w w w . l e a r n s o m e t h i n g . c o m , www.xerox.com, call 850.385.7915 or email richard.fuelling@xerox.com.