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C h a i n D r u g s t o r e D a i l y 1 7 Tu e s d a y, A u g u s t 2 5 , 2 0 1 5 AUROBINDO KEEPS MOVING FORWARD; EXPANSION PLANS ARE HIGH PRIORITY "The minute you're satisfied with where you are, you aren't there anymore." - Tony Gwynn Aurobindo Pharma USA is in its second decade in the U.S. Having formally been introduced to this market in 2004, the enterprise began operations as most phar- ma companies do, with realistic but aggressive goals, a well thought out strategic plan and a thirst to learn the nuances associated with the generic land- scape – from coast to coast. Although it had a global footprint, especially in Asian markets, it was clear the U.S. pharma- ceutical market was a challenge worth pursuing due to its sheer size and growth opportunities. Having a strong background in man- ufacturing, both API and finished dosage, the plan focused around ANDA submis- sions, efficient and effective resource deployment and taking advantage of economies of scale because of its global plants and impressive footprint. The ANDA approvals came early and often; from 2004 until June 2015, Aurobindo USA has a track record of 193 ANDA approvals with another 121 filed with U.S. FDA. As of June 2015, Aurobindo has established itself as the ninth largest generic company measured by TRx's, nationally (IMS). It is an impressive story, but Aurobindo is not inclined to be satisfied; rather, it has substan- tial expansion plans and an objective focused on continued exponential growth. While it may be a stretch to maintain this kind of growth on a significantly larger base of business, Aurobindo's plans incorporate utilitarian thinking along with scientific and state of the art engineering. Given the need to expand capacity, Aurobindo USA has recently purchased 90 acres of land in East Windsor, New Jersey. The initial plan for imprint expan- sion calls for additional manufacturing and distribution capability just outside of Princeton, New Jersey. The area is com- monly referred to as Einstein's Alley cor- ridor. Groundbreaking is anticipated in the fourth quarter of this calendar year. Additionally, expansion continues to support Aurobindo's grow- ing global business. Investments in API, oral solid, sterile and non-tradi- tional manufacturing areas are underway to support growth in the U.S., Europe and rest of the world. R&D investment in India, as well as other key markets, allow Aurobindo to capitalize on regional scientific expertise for broad spectrum as well as specialty pharmaceuticals and a growing array of dosage forms. The Total Store Expo provides Aurobindo the opportunity to better understand the needs of pharmacy and seek opportunities to leverage Aurobindo's capability to meet those needs. Visit Aurobindo at booth #3352. For more information, go to www.aurobindousa.com, or call 732.823.9021 or 267.679.3008. MEETING THE COMPLIANCE NEEDS OF TODAY'S PHARMACIES Flu shots, shingles vaccines, pneumonia vaccines and other types of clinical test- ing and disease management are being delivered to patients every day in today's busy retail pharmacies. All these extra services also add more valuable tempera- ture-sensitive medical assets to manage, protect and document to comply with CDC guidelines, State Board of Pharmacy regulations and other require- ments of local agencies having jurisdic- tion. With the introduction of the OneVue™ Temperature Monitoring Platform earlier this year, Primex Wireless has made it easier than ever for retail pharmacies of all sizes to protect their refrigerated assets and provide the documentation necessary to meet all compliance requirements. OneVue is the latest innovation from Primex Wireless, a company trusted by more than 14,000 organizations worldwide. The platform takes temperature monitoring to the cloud to protect the valuable pharmacy assets in all the locations connected to a facility's IT network. "OneVue allows organizations to realize the benefits of automated moni- toring, whether it's a small one-site phar- macy needing a more efficient and reli- able monitoring solution or a very large retail pharmacy enterprise with complex, multi-site monitoring needs," said Brian Balboni, President, Primex Wireless. "OneVue helps organizations reduce workloads, ensure compliance, and max- imize the efficiency of valued personnel, all while reducing costs. With its secure, cloud-based platform and mobile-first design, OneVue offers a smart, cost-effective and convenient way to achieve real-time moni- toring of pharmacy assets." OneVue is a true plug-and-play monitoring solution that eliminates the need for an on-site IT team to manage and maintain software and servers. Individual PrimexTEMP sensors are delivered pre-configured for the facility network and conveniently labeled for the asset or location they are meant to moni- tor. Pharmacy or local facility personnel simply install the batteries or plug into power, and put the sensors in place. Each sensor will automatically acquire the net- work signal and begin logging and docu- menting temperature readings. What happens if a refrigerator starts to fail and the valuable assets inside are at risk? OneVue's PrimexTEMP sensors continuously monitor temperatures so they can immediately detect when tem- peratures go out of the desired range. The sensor itself issues audible and visual alerts, and email, text or phone alerts are automatically sent to the person in charge of the asset for that time of day. In addition, OneVue's unique hierar- chical structure lets you set up your account and assign user rights by loca- tions and business units to give users access to only the data that is pertinent to their location and professional role. Unlike other systems, OneVue links monitoring data to the monitored asset, not to the equipment the asset is stored in. If a refrigerator needs to be changed, or vaccines moved to another location, the data stays with the asset. In other words, you never have to combine sepa- rate reports to provide a complete view of ongoing protection of any of your assets. Visit Primex Wireless in booth #2505 to learn more, or go to www.primexonevue.com. JUMBO LIPSTICKS AND VELVET LIP CREAMS FROM BONITA Bonita Cosmetics has recently launched a lip line to add to its well-established and popular Essential and Salon Nail Polish category. Known for its quality products at value prices, its lip lines have been well received at retail prices of $1.99 and $2.99. Bonita's Jumbo Lipsticks, sold exclu- sively online, are long lasting and wearable for all occasions. These Jumbo Lipsticks are used to easily shape and define lips with the smooth gliding, highly pigmented colors that can also be filled in as lipstick. Girls everywhere are also raving about Bonita's Velvet Lip Creams. These have an innovative formula that allows the lip creams to be applied like lip-gloss, but dry to a rich semi-matte color that lasts all day and night. The soft wand allows for smooth application that leaves your lips with a stunning, bold color that feels comfortable and creamy. As the rest of the line grows, Bonita continues to be on top of the trend for nail color, proving to have one of the largest color selections of any nail polish brand. Each season, Bonita produces at least 12 to 20 new colors that are introduced online or through its various retailers so cus- tomers can look to it for up to date color selection at a great price. While Bonita is taking steps to expand its brand to consist of an entire line of cosmetics, it will always remain true to the brand's motto of providing high quality, fun products at affordable prices. With its Bonita girl in mind, Bonita is always striving to create innovative products that get its customers excited. Visit Bonita Cosmetics at booth #3342. For more information, go to www.boni- tacolors.com, call 626.333.8868 or email info@bonitacosmetics.com. REDEFINE YOUR ROI WITH SAMPLEIT The SAMPLEit™ experience combines the very best attributes of sampling (a tra- ditionally effective method for convert- ing sales) and coupons (a consistently proven promotional program) to result in a powerful in-store sales conversion tool that will exceed your expectations. Consumers genuinely want the opportunity to sample products within FDM channels – especially beauty. In today's digital age, they expect entertain- ing and engaging ways to interact with your brand. For $1, the SAMPLEit expe- rience provides consumers with the opportunity to engage with a sleek kiosk to receive your product sample, and get a coupon to buy the full-size version – right there in the store. The $1 cost of the sample pre-quali- fies your customer, the coupon encour- ages them to buy the full-size product and the kiosk's in-store location provides the ultimate convenience. By joining the forces of all these elements, results have shown that with a 26-week program, typ- ical redemption rates increase to an aver- age of seven percent. In short, redemption is conversion, and quali- fied customers boost ROI. We believe that brands, retailers and consumers can mutually benefit and maintain a connection through a combination of products, trial and savings. This brings consumers back into the conversation, and empowers them to actively advocate and partic- ipate in your brand universe. Including your customers in the process leads to the development of better, proven products for everyone to enjoy – more innovation, fewer gimmicks. The SAMPLEit experience gives you the power to create instant brand chemistry with your customer. Technology and branding com- bine to uniquely qualify cus- tomers, and motivate them to make a full-size purchase in-store. SAMPLEit kiosks are effective at priming your customers for con- version, and the sales results speak for themselves. Visit SAMPLEit at booth #3247. For more information, email Todd First, Vice President of Business Development at todd.first@outerwall.com or call 630.470.3941.