Oser Communications Group

Chain Drug Store Annual Meeting Apr 26 2015

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C h a i n D r u g s t o r e D a i l y 2 9 S u n d a y, A p r i l 2 6 , 2 0 1 5 one specific aisle. We take a holistic view of the store with an eye for best practices in other categories that have successfully catalyzed growth. Next, we weave them into a broad framework to capitalize on opportunities on a national scale. Subsequently, we collaborate with our customers to further refine the framework into a tangible plan of action that customizes the product, pricing, placement and promotion levers to engage at a regional level. CDD: How are you using technology to help improve category management practices for retailers? AS: Technology has enabled a level of transparency and speed that empowers us to have a dynamic conversation with our retail partners. With new data blending and visualization tools, we now are able to bring together disparate data sources into a single canvas and engage in busi- ness planning with a line of "What if" questioning along multiple vectors. This allows us to have this conversation in real CROSSMARK (Cont'd. from p. 1) time to solve for specific issues within the traditional 4 Ps. CDD: Are there any new services rela- tive to category management that you provide? AS: We have a holistic approach to cate- gory management that embodies both the retailer and brand perspectives. With our capabilities in data analytics and con- sumer shopping insights, CROSSMARK is positioned to offer category manage- ment and strategic advisory services on marketing and brand activation. We also have a differentiated client business man- agement process named CROSSVIEW. This is a proprietary, planning and go-to- market process which is an integrated platform built on the foundation of stan- dardized best practices. This platform brings together key decision makers and empowers them to identify key issues, understand the implications and act act on them in a timely manner. For more information, visit www .crossmark.com. loan portfolios and commercial lending teams serving privately held businesses. According to Burch, "The SmartMouth brand has had steady growth and development over the years and has been able to sustain its solid place on the shelves, but now the company is in the right position to escalate the brand's faster develop- ment in a very big way. We have some revolutionary forward-moving plans in current development that will once again raise the bar in the mouthwash category and compound our brand's growth and equity next year and in years to follow!" Burch also has a message for chain drug retailers: "We're providing the drug store consumer with an amazing technology in the oral care space – that being activated mouthwash products that provide 12 hours of clean breath. We're spending quite a sum on advertising, consumer marketing and dental programs to get the message out. But all that said, the SmartMouth brand is only as strong as its partner- ships with our retail partners. I am fully committed to working closely with our retail partners and associates, not only to grow this brand so that all of us can make high margins and prof- its, but also to do our part to enhance the retail shopping experience to pro- vide solutions for customers with important health needs and con- cerns. My goal is for SmartMouth to be the brand that brings the coveted pre- Triumph Pharmaceuticals (Cont'd. from p. 1) mium shopper into your stores!" According to the company's veter- an consumer goods and retail business development consultant, David Biernbaum, President and Senior Consultant at David Biernbaum & Associates LLC, the company and the brand are now poised for explosive growth and development. According to Biernbaum, "The SmartMouth Brand is in an excellent place with Andy Burch's stability and leadership skills. He is presiding over a very pumped up, excited and highly able team back in the office, along with highly able sales representation from The Emerson Group. This is topped by, in my opin- ion, the best consumer goods HBC advertising agency in the industry today, Jekyll & Hyde, advertising under the leadership and brainpower of Chairman Mark Young." SmartMouth oral care consumer products are sold in more than 50,000 retail stores, including chain drug, supermarkets and mass merchandiser stores. SmartMouth mouthwash, with one rinse in the morning, delivers all- day fresh breath. One rinse at night, and consumers wake up with clean fresh breath. SmartMouth is highly advertised on radio and TV with spokespersons such as Chuck Woolery, Dennis Miller and many other national personalities. For more information, contact David Biernbaum at 314.434.6008 or david@biernbaum.com or learn more at www.smartmouth.com. Camber utilize more than one million square feet of warehouse, distribution and manufacturing space for the U.S. generic marketplace. Global Resources include facilities and joint ventures in more than 120 coun- tries, including the U.S., India, South America and Africa, with 11 API facili- ties – five FDA approved. There are also more than 100 DMFs filed with more Camber (Cont'd. from p. 4) than 15,000 employed by Hetero world- wide. Located in Piscataway, N.J., Camber's commitment to the consumer is to bring the highest quality generic pharmaceuticals to the market to improve quality of life through cost-effective medications. Visit Camber at booth #534. For more information, visit www.camberpharma.com or call 732.529.0430. reduced logistical steps and flexible one- count and two-count processing that allows for adoption of solutions that align with business needs. Inmar's One Touch Advantage ® reduces cost through minimizing complexity of the reverse supply chain – an advantage not available through most management solutions. As the regulatory landscape intensi- fies, pressure mounts on retailers and manufacturers to go beyond minimizing cost and retaining product value on returns. Regulatory standards are con- stantly evolving and new hurdles are emerging at all levels with states and even municipalities developing their own rules in addition to established federal regulations. Inmar's disposition services reduce liability and ensure disposal of product through an array of services that can be utilized individually or combined to pro- vide a compliant yet cost-effective method for managing recall waste. Inmar disposition services offer waste charac- terization, witnessed destruction, quaran- tined storage and documentation for reg- ulatory compliance. Inmar (Cont'd. from p. 4) For too many retailers and manu- facturers, improper handling of recalled product has resulted in sub- stantial fines and penalties and has neg- atively impacted consumer confidence in the brand of the companies involved. Whether dealing with a product recall or ensuring that product waste is dis- posed of properly, Inmar's staff of reg- ulatory experts guide clients through whatever is needed to ensure proper handling, disposal and compliance. Inmar ensures compliant disposition for DEA, EPA and USDA regulated products, provides waste characteriza- tion, recall management and counter- feit detection. Benefits realized from these services manifest in a number of ways such as cost reduction, money savings, added efficiency, value retention and risk miti- gation. Inmar solutions enables more complete focus on running the business through innovative solutions that align with the challenges faced, improving the processes that are used to meet them. Visit Inmar at booth #430. For more information, go to www.inmar.com or call 866.440.6917. organization providing innovative solu- tions to the world's most admired brands in the healthcare, beauty and personal care, food, beverage, and home and garden industries, Our focus in healthcare is around delivering pack- ages to help patients take their medica- tions correctly. Across the healthcare landscape, industry players are trying a variety of adherence programs / interventions. The majority of these occur at either the time of prescription writing or refill. The interventions used during these specific times – such as physician and pharmacist counseling – tend to have the most impact. In between, we see more high- frequency/low-impact initiatives, such as digital communications, text messages or mobile apps. These tactics have short- term benefit but rarely result in long-term behavior change because patients opt-in at low rates and burn out at high ones. CDD: You seem to feel that those are not enough. DD: Unfortunately, this leaves huge gaps where positive patient behavior is not being actively encouraged on a daily basis by a healthcare provider. So, from the time of the original prescription, adherence falls quite dramatically usual- ly within the first four to six months. So the question is, how can you make adherence more consistent? It starts with solutions that can help patients every day to address the behavioral MWV Healthcare (Cont'd. from p. 1) issues of non-adherence CDD: And what do you offer that can help? DD: Our research has shown that inter- ventions incorporating patient feedback (like a calendar blister) are proven to impact daily execution. For those patients who execute, they are more like- ly to remain on therapy. Adherence pack- aging can be that answer. It reaches every patient, every day and stays with them across the medication taking journey. Additionally, the package can be a con- duit to other adherence programming to deliver a layered approach to increase adherence. CDD: What is it about this type of pack- aging that improves outcomes? DD: In short, adherence packaging prompts, educates and reminds patients for lasting behavior change. It is proven that calendar blister packaging alone can provide a significant adherence lift (increased on-time refills, length of ther- apy). Combined with other tactics like education materials, packaging becomes even more effective in increasing persist- ence (proportion of days covered). MWV's adherence solutions give phar- macists a strong counseling tool and patients the ability to engage with an "adherence ecosystem" on a daily basis. For further information, visit MWV at www.mwv.com. During the NACDS Annual Meeting visit at Table #432.

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