Issue link: http://osercommunicationsgroup.uberflip.com/i/499812
C h a i n D r u g s t o r e D a i l y 1 9 S u n d a y, A p r i l 2 6 , 2 0 1 5 MENTHOLATUM OINTMENT STILL GOING STRONG AFTER 125 YEARS The Mentholatum ® Company has been providing cold relief to American fami- lies since the introduction of Mentholatum Ointment in 1889; howev- er, they realized that even tried and true formulas can benefit from product inno- vation. That's why they'll be switching over to natural active ingredients for their line of Mentholatum Vaporizing Rubs in time for this year's cough/cold season. "We listened to consumers to better understand how they used chest rubs and what their needs and preferences are," said Angela Ho, Mentholatum U.S. Marketing Director for Heritage and Pain Relief prod- ucts. "Not surprisingly, we found they use a chest rub because it is effective at relieving coughs. But we also found that consumers would use chest rub more often if they contained natural ingredients and had more pleasant scents." Mentholatum Nighttime Vaporizing Rub with its sooth- ing lavender scent was intro- duced in late 2014. Unlike the strong menthol smell in tra- ditional chest rubs, the lavender scent pro- vides users a pleasant, calming experience. Additionally, its maximum strength cough relieving formula lasts up to eight hours. A combination that is perfect for bedtime use. IRI indicates that Mentholatum has seen a 40 percent increase over the last 13 weeks versus only a 14 percent growth for the category. This year the company fea- tured an on-pack scratch-and-sniff coupon that allowed consumers to experience the new fragrance right at shelf. A scratch-and-sniff package panel is planned for 2015 with product advertising scheduled to kick off this fall. Learn more about Mentholatum's full line of products by visiting NACDS booth #276. DENTEK OFFERS BETTER ORAL HYGIENE PRODUCTS FOR GROWING CONSUMER NEEDS As more and more consumers are taking note of their oral hygiene, DenTek is con- stantly innovating to ensure it offers products for a wide variety of consumer needs. The company started with a sim- ple yet brilliant product – the Dental Pick. Since then, it has continued to inno- vate with the goal of providing customers with the best and most effective products on the market. The company takes note of current trends and focuses products on ease of use and efficacy. With the increase in consumers' per- sonal health awareness, sales for personal care and well-being products have grown significantly. Men and women are taking care of their bodies more diligently and have started to notice the importance of their oral health as well. Your smile is your best accessory and no one wants to have yellow or missing teeth. As one example, DenTek strives to make prod- ucts that help make flossing easier and less messy so it becomes part of your daily oral care routine. Floss Picks are designed not only to remove food and plaque from teeth, but also are very con- venient to use on the go. Offering a silky floss that slides smoothly between teeth, a super strong floss, and even Floss Picks designed specifically for hard-to-reach back teeth, DenTek products are not only highly efficacious, but are convenient and easy to use. With this, it strives to create repeat customers who not only take care of their oral health but also enjoy using its products. Additionally, it con- tinues to improve Floss Picks and Interdental Brushes through added benefits: mint flavoring, advanced fluoride coating, whitening properties, textured picks, built in tongue cleaners, etc. Due to these ongoing improvements, better assortments of products, and strong mar- keting programs to generate awareness, DenTek is largely responsible for driving the growth not just of its brand, but the category as a whole. Another trend that DenTek has noticed is consumers' acknowledgment of stress. Living in a society where working hard is expected, people go above and beyond in everything they do – whether that is in their career, family, personal life, relationships, exercise, etc. –which takes a toll on physical and mental health. They are constantly seeking ways to deal with and prevent stress. DenTek has provided con- sumers a solution to the physi- cal toll stress takes on teeth with the creation and continued improvement of the Dental Guards, which are used to deal with bruxism, teeth grinding often caused by stress. Additionally, even with new product entries into the space, DenTek has grown its share of Dental Guards with continuous innovation and is driving the overall growth of the category. DenTek strives to innovate to meet trends and to provide its customers with the best products for all their oral health care needs. DenTek is always research- ing, innovating and improving in order to offer products of the highest standard. More information can be found at www.dentek.com or by calling 800.433.6835, ext. 2.