Oser Communications Group

Chain Drug Store Annual Meeting Apr 26 2015

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C h a i n D r u g s t o r e D a i l y S u n d a y, A p r i l 2 6 , 2 0 1 5 8 AMNEAL TO BRING BIOSIMILARS AND COMPLEX PRODUCTS TO MARKET Amneal is taking off in a new direction with the addition of complex, difficult- to-formulate specialty generics, biosimi- lars, novel technologies and advanced dosage forms to its product portfolio. The company's aggressive expansion fully leverages its unique strengths to produce high-value medicines with significant barriers-to-entry for a sustained competi- tive advantage. Biosimilars and small- molecule injectables, two high profile segments in perscription drugs, will be marketed to healthcare providers at point-of-use facilities such as hospitals, clinics and physician offices. Biosimilars are transforming mil- lions of lives. They are intended to be a generic-like form of biologics, medicinal products such as antibodies and vaccines made from living organisms, which can deliver affordable medications to patients in need around the world. Amneal will enter the biosimilars market this year in collaboration with a global supplier of biosimilar therapeutic proteins. To develop Amneal's small-mole- cule injectable offerings, the company has invested substantially in research and development, product development, manufacturing capability and exercise plus strategic partnerships and licensing. The production sites feature state-of-the- art infrastructure, including cutting-edge finished dose and API operations for both conventional and specialized processing. The firm's scientific team includes many Ph. D and M.D. level scientists with deep expertise across formulation and analyti- cal development, regulatory, clinical, intellectual property and other disci- plines. Amneal's strategic focus on research and devel- opment is a major product development advantage in bringing complex products to market. Both general purpose and oncology injectables will be available as solu- tions or suspension vials, lyophilized vials, pre-filled syringes (PFS) and self- injecting pens. The portfolio also com- prises complex molecules, which include synthetic r-DNA peptides, microspheres, liposomal, pen/cartridge and other device-based products. Dedicated manufacturing facilities sup- port the production of general use injectables, peptides and microspheres and oncology medications. Amneal's injectables pipeline con- tains a mix of different product classes with numerous first time (whitespace) generic opportunities. Several offerings have very unique clinical and regulatory pathways to generic approval. The 14 ANDAs now on file are valued at $5.4 billion dol- lars and another 53 ANDAs in development (of which 18 will be filed in 2015) have a US market value of $16 bil- lion with the first injectables expected to launch in early 2016. Strategic expansion into high-value differentiated generics and biosimilars, together with dedication to quality across all operations and total commitment to customers, partners and employees, has made Amneal one of the world's fastest growing generics suppliers and a recog- nized market leader. The company's guiding principles – a passion for quality, customer value creation and strong, deep relationships – are the foundation of its business and the secret to its tremendous success. Stop by booth #202, visit www.amneal.com or call 866.525.7270. DIVA INTERNATIONAL OFFERS CARE PRODUCTS FOR WOMEN Diva International Inc. believes that men- strual care products should provide women with assurances of health, securi- ty and convenience, while offering a more sustainable solution for both the environment and women's pocketbooks. With the 2003 introduction of its revolu- tionary menstrual cup, The DivaCup, the company has continued its commitment to this philosophy. The DivaCup was designed by women for women with a vision for a healthy and more sustainable feminine hygiene product. Many tampons and pads are made from a combination of rayon or cotton, which may contain traces of dioxin, a toxic chemical with an adverse impact on both the environment and health. Unlike tampons and pads, The DivaCup is made of 100 percent health-care grade silicone and is free of chemicals, plastics and dyes. Since it is reusable and replaced annually, The DivaCup reduces landfill waste and also helps women save money. The DivaCup also offers women more convenience, confidence and flexi- bility. Easy-to-use and comfortable, The DivaCup provides up to 12 hours of leak- free protection all day and overnight, making it a perfect choice for any activi- ty. With two model options, The DivaCup is ideal for any age. While menstrual cups have been around for more than 80 years, they are making a comeback and are becoming more readily available at mass retailers, specialty and natural product stores. Retail partners who sell The DivaCup are satisfy- ing growing consumer demand while positioning themselves as innovators and leaders in the feminine hygiene market by provid- ing women, who are looking first and foremost for leakage protection, products that are better for their bodies and the environment, while meeting the demands of their busy lifestyles. Sales of The DivaCup in dollars and units are growing at double-digit rates, thus contributing real growth to the cate- gory. For retailers, the brand generates higher sales dollars and higher profit margins than traditional feminine hygiene products. The DivaCup also delivers higher dollar spend from each consumer, capturing an entire year's worth of spend from each customer. These retailers also generate higher sales and higher profits for their business. To build consumer awareness and satisfy grow- ing consumer demand for both The DivaCup and The DivaWash, Diva International Inc. has planned its most robust advertising plan for 2015, with anticipated marketing spend of three million allocated to television (conventional and specialty), print adver- tizing, social media, public relations and education. Diva International Inc. will also continue retailer-specific "geo-tar- geted" advertising to drive customers to participating retailers. As more and more women move to more natural and alternative solutions, Diva International Inc. and its partners will continue to grow and thrive. Visit Diva International Inc. at booth #1547. For more information, go to www.divacup.com, email sales@ divacup.com or call 519.896.8100. FOUR TRENDS DRIVING 2015 CHOCOLATE SALES In 2015, chain drugstores can look to four pivotal trends shaping chocolate buying behavior. Aligning with these consumer insights, Mars delivers a mouthwatering lineup of innovative products. Here's what's trending – and tasty – in the candy aisle: Options for on-the-go snacking con- firm the conclusions research has shown that consumers are looking for ways to satisfy their sweet tooth while keeping their waistlines in check. Mars recently launched two new products that give shoppers alternatives when looking for snacking options. New Real Fruit Dipped in DOVE ® Dark Chocolate is the perfect combina- tion: real fruit and America's number one DOVE Dark Chocolate. This new item comes in three varieties of real fruit – cranberry, cherry and blueberry – that are the top-selling fruits on the market. Dark chocolate is the fastest growing category in confections due to its potential health and wellness benefits, and fruit is the fastest growing snacking category. Back this year by popular demand, M&M'S ® Crispy Candies feature a unique, crispy center covered in creamy milk chocolate, wrapped in a colorful candy shell. This new item, plus fan favorite M&M'S Pretzel Chocolate Candies, are each under 200 calories per serving. Smaller portions are big with the on- the-go snacking segment, and demand for portion control continues to grow, spurring explosive growth in the unwrapped, bite-sized candy category. Consumers are seeking the full taste experience of their favorite candy bars in bite-size portions. Mars now offers six varieties: SNICKERS ® Bites, MILKY WAY ® Bites, MILKY WAY Simply Caramel Bites, TWIX ® Bites, 3 MUS- KETEERS ® Bites and – new this year – 3 MUSKETEERS Mint Bites. This new- comer features refreshing mint-flavored fluffy nougat enrobed in silky dark chocolate. Lasting favorites will always be a mainstay and the tried and true will always stay strong, but that doesn't stop excitement from new flavors of recognized brands from fueling sales with new choices. Consumers are excited to try new flavors from the brands they favor. With a proven flair for bringing innovation to its iconic brands, Mars is launching several products this year in addition to those mentioned above. Shoppers' mouths will water when they see these temptations on shelves. They include the MILKY WAY Brand Marshmallow with Caramel Bar, SNICKERS Brand Mixed Nuts Bar, SNICKERS Xtreme Bar and TWIX Creamy Peanut Butter Cookie Bars. Seasonal is a perennial best seller, and in the drug channel seasonal candy represents 50 percent of confectionery sales. Especially popular right now: seasonal shapes in both singles and sharing sizes, like TWIX Ghosts and Santas, SNICKERS Pumpkins and Trees, and MILKY WAY Simply Caramel Snowmen. To complement its ever-popular sea- sonal shapes, Mars is rolling out a host of new holiday items, including M&M'S Brand Milk Chocolate Candies Cane with bunny ears on top, DOVE Milk and Dark Chocolate Solid Bunnies with an updated shape and a MINIS MIX ™ stand-up pouch with 105 pieces during Easter of 2015, SNICKERS Brand XScream FUN SIZE Bag, 3 MuskeFEARS FUN SIZE Bag and a Chocolate Variety Mix stand-up pouch with 240 pieces during Halloween 2015 and M&M'S Brand White Peppermint Candies for the Holidays, M&M'S Brand Mint Chocolate Candies Cane and SNICKERS Brand Baking Bites for the Holidays for Christmas 2015. In addition to offering iconic choco- late brands, Mars also helps retailers drive sales with best-in-class merchan- dising, packaging and consumer promo- tions. Visit Mars at booth #226. For more information, go to www.mars.com or call 800.631.7630.

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