Issue link: http://osercommunicationsgroup.uberflip.com/i/310743
O s e r C o m m u n i c a t i o n s G ro u p C h i c a g o Tu e s d a y, M a y 2 0 , 2 0 1 4 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NRA An interview with John Krohn, President, Zing Zang Inc. RDN: Tell our readers about your company's NRA history. JK: 2014 is Zing Zang's 18th year in a row to exhibit at the National Restaurant Association Restaurant, Hotel-Motel Show. At the 1997 NRA show, my father, company founder Richard Krohn, introduced his newly created Zing Zang Bloody Mary Mix, and as they say, the rest is history. RDN: So Richard was a beverage industry executive? JK: No. Actually, this company was started after his other successful careers in finance and real estate, at an age when most people would be thinking about retirement. RDN: Tell us how he grew the company to where it is today. ZING ZANG INC RETURNS FOR 18TH YEAR TO NRA An interview with Chef Scott Staib, President of Ergo Chef. RDN: Ergo Chef is showcasing The Only Tongs You'll Ever Need ® at the show. What motivated you to bring kitchen tongs to a new dimension? SS: We believe a vast majority of kitchen tools lack in quality. Unfortunately, mass producers have been polluting the market with cheaply made tools – ultimately at the buyers' expense. This is what motivated us to create a superior quality set of tongs for all temperatures, cookware and cooking methods. RDN: What makes your DUO Tongs ® so different? SS: The Pro Series DUO Tongs stand out on several different levels. First, they're extremely durable. They're made of heavy duty stainless steel construction [no flimsy An interview with Elena Neely, Director of Mailing Services at the U.S. Postal Service. RDN: What is Every Door Direct Mail? EN: Every Door Direct Mail is an easy-to-use and cost-effective solution for small business marketing. Many first-time restaurant owners have limited funds for market- ing, so we wanted to provide an affordable way for them to engage new local cus- tomers. With Every Door Direct, restaurant owners can send mailers to local customers for as low as 17.5 cents apiece. RDN: How can restaurant owners use Every Door Direct Mail to generate business? EN: Our online tool enables restaurant owners to mail menus or promotions to local customers without having to purchase mailing lists or find addresses. By using citizen An interview with Shahrulmiz A Zakaria, Trade Commissioner, MATRADE New York. RDN: Can you briefly explain to us the concept of Halal? SZ: Halal is an Arabic word which means 'lawful or permitted in Islam.' In the context of consumer products, Halal means all products must be prepared according to the ways that have been allowed in Islam. This covers preparation of food products, meat products, cosmetics, personal care products, pharmaceuticals, food ingredients and food contact materials. In addition, Islam does not permit consumption of swine/pork and its by-products, alcoholic beverages, ani- mals improperly slaughtered or dead before slaughtering, carnivorous animals, birds of prey and certain other animals, and finally, foods contaminated with any of the above products. Foods containing ingredients such as gelatin, enzymes, emulsifiers and fla- vors which are derived from non-Halal sources are also not permitted to be consumed Continued on Page 77 Continued on Page 77 ERGO CHEF OFFERS HIGH QUALITY, ERGONOMIC TOOLS FOR THE KITCHEN REACH CUSTOMERS WHO MATTER MOST WITH EVERY DOOR DIRECT MAIL PROMOTING HALAL PRODUCTS AT NRA 2014 Continued on Page 55 Continued on Page 77