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UNITED FRESH SHOW SCHEDULE 2013 Monday, May 13 Noon - 5:00 pm Registration Open Ballroom 6 Lobby, Upper Level, San Diego Convention Center Tuesday, May 14 7:30 am- 6:00 pm Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center All Day Volunteer Leadership Meetings, San Diego Convention Center 3:00 pm - 5:00 pm United/Cornell Produce Executive Development Alumni Program (Invitation Only) 5:00 pm - 6:00 pm Wholesaler-Distributor Networking Reception (RSVP Required), Coronado Terrace, Level Four, Marriott Marquis San Diego. Join the United Fresh Wholesaler-Distributor Board for this special networking opportunity honoring the wholesaler and distributor communi- ty. This reception is the ideal place for meeting your colleagues face-to-face and sharing ideas that benefit the fresh pro- duce industry. 5:00 pm - 6:00 pm Welcome Aboard Reception (Invitation Only), West Terrace, Mezzanine Level, San Diego Convention Center. Prior to the Opening Party, United will greet all new members, new exhibitors and first time attendees with a welcome reception. 5:00 pm - 6:00 pm Counselor's Club Reception (Invitation Only), Marriott Marquis San Diego. The Counselor's Club is invited to join Chairman David Krause and President & CEO Tom Stenzel for a welcome to San Diego. 6:30 pm - 8:30 pm United Fresh Opening Party Aboard the USS Midway Aircraft Carrier. What bet- ter way to start off the convention week than with an unforgettable adventure aboard the USS Midway. Explore one of America's longest-serving aircraft carri- ers as you stroll the flight deck with a spectacular view of San Diego's harbor. It's the perfect place to relax with friends and catch up with business contacts. Wednesday, May 15 8:00 am – 6:00 pm Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center. 8:30 am – 10:30 am Opening General Session Breakfast, Ballroom 6 AB, San Diego Convention Center. Wednesday morning we kick off the convention with an opening keynote presentation from Whole Foods' Co- CEO, Walter Robb. What do produce consumers value most, and how can the produce industry and retailers work together to meet and exceed those expec- tations? Hear insights from Robb about how this innovative retailer leverages core values to attract a loyal and growing customer base. 10:45 am – 11:45 am Expert Council Workshop Series. These workshops will cut across industry sec- tors and focus on the common issues that bind us together. In these workshops, industry experts will explore solutions and opportunities that address today's most pressing business challenges. Food Safety Workshop Government Relations Workshop Supply Chain Logistics Workshop 10:45 am - 11:45 am Celebrating 350 California School Salad Bars. Let's Move Salad Bars to California Schools Celebration Press Conference with School Officials, Friends and Donors. Noon – 5:00 pm Trade Show Open, Halls B2-C, Ground Level, San Diego Convention Center. 4:00 pm - 5:00 pm Trade Show Happy Hour, Halls B2-C, Ground Level, San Diego Convention Center. Business takes on a more relaxed and friendly environment during happy hour on the show floor. Exhibitors will offer a variety of hospitality for all atten- dees to enjoy while exploring the show floor and meeting with exhibitors. 5:30 pm – 6:30 pm Reception Honoring Women in Produce, Room 11, Upper Level, San Diego Convention Center. The annual Reception Honoring Women in Produce is one of the most popular networking events for both men and women at the United Fresh show. This special recep- tion honors all women working in the produce industry and recognizes one out- standing female industry leader. 7:00 pm – 9:30 pm Leadership Alumni Reunion Dinner (Invitation Only) 7:00pm - 9:30 pm United Fresh Board of Directors Dinner (Invitation Only) Thursday, May 16 7:30 am – 5:00 pm Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center 8:00 am – 10:00 am Market Segment Breakfasts & Super Sessions. Super Sessions, for you, by you, focused exclusively on the business needs for your market segment. We'll begin with a networking breakfast, and then tackle the tough issues facing each segment of the produce supply chain, offer stimulating speakers who can help you address real business challenges. Grower-Shipper Super Session Fresh-Cut Processor Super Session Wholesaler-Distributor Super Session Retail-Foodservice Super Session 10:30 am – 11:45 am Mid-Morning General Session, Ballroom 6 AB, San Diego Convention Center. Following the interactive Super Sessions, we'll regroup to hear MSNBC's Morning Joe Duo, Joe Scarborough and Mika Brzezinski, give their signature off-the- cuff commentary and fresh political per- spectives. This will be an exciting and candid conversation as they detail the current political landscape and how it affects the produce industry. Noon – 5:00 pm: Trade Show Open, Halls B2-C, Ground Level, San Diego Convention Center. 6:00 pm – 9:00 pm Chairman's Reception & Produce Celebration Dinner, Marriott Hall Foyer, Marriott Hall 3-6, Marriott Marquis San Diego. Truly a night not to be missed! Join United Fresh Chairman David Krause, Paramount Citrus, incoming Chairman Ron Midyett, Apio, and hun- dreds of produce industry leaders to cele- brate our industry's frontline champions. During the evening's festivities, we'll honor the winners of the 2013 Produce Excellence in Foodservice Awards, honors chefs and companies for their use of fresh produce in the culinary arts. Then, we pay tribute to the 2013 winners of the Retail Produce Manager Awards, honors those on the front line in supermarkets working everyday to increase sales and consumption of fresh fruits and vegetables. The produce celebration will wrap up with the $25,000 Grand Prize draw- ing for the "Salute to Leadership" Raffle. Proceeds from the raffle help support the United Fresh Foundation's Center for Leadership Excellence, pro- viding valuable resources, training and development programs for industry leaders at all career levels. Friday, May 17 7:00 am – 10:00 am Registration Open, Ballroom 6 Lobby, Upper Level, San Diego Convention Center. 8:00 am – 5:00 pm Post-Show Produce Marketing & Merchandising Conference, Upper Level, Convention Center. Smart pro- duce marketers know today's consumer is sophisticated, demanding and con- nected. Gain powerful knowledge about where food dollars are spent, tools to understand complex consumer demo- graphics, and thought-provoking research on marketplace trends that are influencing buying decisions in today's food culture. Learn inspiring new strategies designed to reach consumers at multiple touch points. Hear real- world examples about retail, foodser- vice and food companies that are changing the way consumers experi- ence and interact with food, and discov- er key insights on engaging the next generation of produce consumers.