Issue link: http://osercommunicationsgroup.uberflip.com/i/264043
sorting priority and budgetfrom a GeniusTM belt sorter with camera, possi- bly combined with laser to the HeliusTM free-fall double-sided laser sorters. Learn more about this unique solu- tion on www.tomrasorting.com or drop by booth 1028 for more information. To see your own produce sorted on a BEST sorter during a free demonstration, Simply send an email to food-sorting- US@tomra.com. by the machine. The possibility of combining differ- ent technologies allows TOMRA Sorting Solutions to offer a wide range of defect detection capabilities in all types of let- tuce. For example, foreign material detection in multicolor lettuce mixes such as spring mix or high efficient core detection in processed lettuce, such as Iceberg or Romaine. The sorting solution for lettuce processors is dependent on line capacity, P r o d u c e S h o w D a i l y 2 7 T h u r s d a y, M a y 1 6 , 2 0 1 3 increase the efficiency of the sorting process. This technique is based on the fluorescent characteristics of the product, and creates a larger contrast between good and bad product, obtaining very high sorting efficiencies, along with very low false reject levels. Fluo technology is used to sort out products that differ in chlorophyll level compared to the good produce, like lettuce, spinach, etc., that contain a lot of chlorophyll. The objects that do not contain chlorophyll, or defects, can be stones, plastics, glass, wood, metal, rotten spots, etc. When sorting lettuce, a dense defect finder can also be used. It gives the pos- sibility to look at the density of lettuce and check for typical high-density defects. Defects like stones and metal pieces that may be covered by a lettuce leaf are easily detected with this sensor, and milliseconds later they are rejected Silver Creek Software (Cont'd. from p. 1) more than 100 customers nationwide in all segments of the industry, including growers, shippers, distributors, brokers and freight forwarders. PSD: What would you say makes your company unique? JC: We cater to the specific requirements of each of our customers and customize the program to what those needs are rather than forcing the customer to adapt to a generalized software business model. We are continually asking our customers: Tell us what you need. Yes it makes our job more difficult, but in the final analy- sis the customer receives what they need and not just only what we can offer them. PSD: Are you introducing any new prod- ucts this year? JC: This past year we have released Visual Warehouse Management 3.0 (WMS) and Visual iPad Sales & Purchases. Both are designed to seam- lessly integrate with Visual Produce ERP and increase productivity for warehouse pickers, forklift operators and product managers as well as salespeople and buy- ers doing their jobs with customers and suppliers. Visual WMS 3.0 is designed to deliver technology into the hands of receivers, pickers, putaway and letdown operators and warehouse managers. Visual iPad allows users to enter sales and purchase orders remotely into Visual Produce without being physically tied in some manner to the office. PSD: What distinguishes your products from the competition? JC: Visual WMS 3.0 operates on the same platform as Visual Produce and is seamlessly integrated whereas many other products operate on independent platforms that need sophisticated and expensive update routines to pass infor- mation between the separate systems. Our system utilizes the power of one database, SQL Server, and one company, Microsoft, to deliver the advantages of one system managing order fulfillment, purchasing, inventory, warehouse man- agement and financials to the desktop of today's produce business owners. PSD: What are the main IT needs of the produce industry that you see driving business? JC: Traceability is very important indeed. Consumers want to know where their produce comes from and want to have the information readily available in case there is a problem. Equally impor- tant is the need to drive down costs. As margins decrease, business owners need to have the capacity to react to changing market conditions and find ways to deliv- er their unique competitive advantages to their customers more efficiently than ever before. PSD: How can our readers find out more? JC: Please come by our booth 531 at the United Fresh 2013 show. We will have information on all our products and can discuss other produce companies that have effectively installed and are using Visual Produce in their businesses. We would love to talk with you! For more information, visit booth 531, go online to www.silvercreek.com, call 208- 388-4555 or email info@silvercreek.com. CRUNCHIES ADDS NEW VEGGIES, FLAVORS, PACKAGING TO SNACK LINE Crunchies Food Company LLC, the leading producer of all-natural freeze- dried vegetable and fruit snacks, recently announced plans for some great new additions to the Crunchies® product line. Crunchies has launched its new single-serving packaging for some of its most popular fruit flavors and has four additional Veggie "Munch Paks" to add to the line. The convenient Munch Pak makes fitting in the recom- mended five servings of Crunchies all- natural, freeze-dried fruits and vegeta- bles "easy as crunch." Salted Edamame, Buttered Sweet Corn, BBQ Roasted Veggies and Buttered Power Veggies Munch Paks were introduced Continued on Page 30 TOMRA (Cont'd. from p. 1) of bags is the ample branding space available on the bags' print bands, and in the case of the Combo and Ultra Shield bags, the eight-color film side. "Packaging is often times the only in-store opportunity for growers and distributors to connect with consumers through their marketing, so it's our job to maximize that opportunity with the branding space we provide," Fox said. The latest feature added to the line of Fox bags is a new zip-lock closure available on the Fresh Mesh Wicked® and Fresh Mesh® Combo bags. Another recloseable option for these bags is the drawtape top. For more information about Fox Packaging or their line of exclusive mesh packaging, visit the website at www.foxbag.com. Fox Packaging (Cont'd. from p. 14)