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Restaurant Daily News May 21 NRA 2013

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R e s t a u r a n t D a i l y N e w s Tu e s d a y, M a y 2 1 , 2 0 1 3 8 0 hospitality furniture, offering an extensive collection of booths, tables and restaurant seating in addition to case goods for the hotel industry. Contemporary and classic designs styled and manufactured specifi- cally for the contract market offering unique designs along with comfort, quali- ty and durability. RDN: Will you be showing any new products at the show this year? RM: We will be showing our latest collection of affordable designer seat- ing. Manufactured in Italy to the high- est specifications, but offering low- cost options without compromising on quality, all together with our excep- tionally designed booth seating and all styles of classic and contemporary restaurant seating. RDN: To whom do you sell your products? RM: We sell to restaurants, hotels, Unichairs (Cont'd. from p.1) resorts, café's and bars all over North America. The NRA show is a splendid location for us to showcase our collection to this target focused audience. RDN: What makes your company unique? RM: Service, quality and selection dis- tinguishing Unichairs as a leader. Our manufacturing capabilities have no lim- its. Unichairs is at the forefront of the industry creating and manufacturing innovative and new designs. RDN: How can our readers find out more about your company? RM: To find out more about Unichairs and the products offered, please visit our website at www.unichairs.com or call 905-851-8838. For more information, visit booth 3962 at the NRA 2013 show, go online to www.unichairs.com, call 905-851-8838 or email info@unichairs.com. National Restaurant Association Educational Foundation Board of Trustees. RDN: How does Ecolab serve the restau- rant and foodservice industry? MH: We offer comprehensive cleaning and sanitizing products and programs to help restaurant and foodservice operators serve safe food, improve operational effi- ciency, increase guest satisfaction, meet their sustainability goals and enhance their brands. Our products and programs help ensure that dishes, glassware and utensils are clean, food safety practices are followed, kitchen equipment is well maintained and pests are eliminated. RDN: What sets Ecolab apart? MH: Without a doubt, it's our people and the personalized service they deliver to our customers—both on a scheduled basis and when emergencies occur, no matter the time of day. Our representa- tives bring extensive expertise in ware- washing, cleaning and sanitizing, food safety, equipment maintenance and pest services. And they're equipped to edu- cate and train restaurant and food service operators and their employees in best practices and keep them up to date on safety regulations. The personalized, direct service our representatives provide make them true partners in our cus- tomers' success. RDN: What is your current product emphasis? MH: Our focus is on helping restaurants and foodservice operators ensure the safety of the food they serve, improve the efficiency of their operations and reduce their environmental footprint. Increasingly, we are enhancing our abili- ty to deliver in these critical areas by incorporating information technologies into our solutions to gain real-time per- formance data—information that allows operators to have greater control over their warewashing programs, ultimately achieving optimal cleaning results with Ecolab (Cont'd. from p.1) less water and energy, reducing costs and enhancing environmental sustainability. RDN: What will visitors find at the Ecolab booth this year? MH: We will again have our "top-secret" Innovation Room, where we preview some of our future innovations under development by our R&D team. You'll need an invitation to get in, but getting one is simple: Just call your Ecolab rep- resentative. In addition, we are highlighting sev- eral offerings, including our Dishmachine Lease Program. Equipment leasing can offer attractive financial advantages and provide access to up-to- date technologies. Under our program, customers may choose from a range of leasing options, all of which provide access to Ecolab's warewashing tech- nologies and around-the-clock service. Our next-generation Apex2 warewashing program, which enables operators to monitor dishmachine performance, streamline the warewashing process so that dishes are cleaned with one pass and reduce the costs of energy, labor, water and wastewater disposal while lowering environmental impact. Our new Antimicrobial Fruit and Vegetable Treatment (AFVT) is the industry's first no-rinse produce wash to earn both Environmental Protection Agency (EPA) registration and Food and Drug Administration clearance and be proven effective on both whole and fur- ther processed fruits and vegetables. Our Smart Care ® program offers comprehen- sive service for commercial kitchen equipment and helps improve food qual- ity, save energy, decrease downtime and extend equipment life. Our Stealth ® Fusion Fly Light which attracts and elim- inates flies inside a restaurant to keep them from becoming a problem. As always, we're excited to be part of NRA and look forward to welcoming attendees to our booth. For more information, visit booth 4000 at NRA 2013, go online to www.whyclean- matters.com or www.ecolab.com, call 651-293-2233 or email mediarela- tions@ecolab.com. company's manufacturing process. FancyHeat recognized the need for a product that was lacking for many users of chafing dish fuels. caterers, resorts, hotel chains, cruise lines, chefs, even the retail home users have demanded an eco-friendly, environmen- tally sensitive chafing dish fuel. The FancyHeat Green product will fill the need in a marketplace that clearly is looking for green technology. With the creativity of FancyHeat Green, the company has hit another gold standard in innovation in the fuel market. FancyHeat products are available in many packages, including sleeves for retail sales in everyday shopping stores. For more information on FancyHeat products, visit booth 7654 at the 2013 NRA Show. After the show visit www.FancyHeat.com. Fancy Heat (Cont'd. from p.4) SELECTO DRINKING WATER FILTRATION TECHNOLOGY: TAKE YOUR MOST IMPORTANT INGREDIENT TO WHOLE NEW LEVEL By Ronit Erlitzki, PhD, Director, Business development & Marketing, Selecto Scientific Water is the most vital ingredient for foodservice operations. Tasty water will guarantee that your cus- tomers will enjoy tasty beverages and food and will come back again for "another round." Selecto Scientific, a global water purification company headquartered near Atlanta, Ga., has developed a family of water filtration products that has been providing a complete and reliable water filtration solution for the foodservice industry: The SMF Series. Through the development of pro- prietary state-of-the-art media and high technology chemistry Selecto SMF filtration solutions efficiently reduce critical compounds that cause bad taste and bad odor, such as chlo- ramine and chlorine, as well as providing outstanding scale control. This means great-tasting beverages and improved equipment performance. Isn't it exactly what you, the foodser- vice professionals, are constantly looking for? True, there are many different water filters out there in the market. However, Selecto's SMF series is the most advanced, cost efficient, and environmentally friendly technology that you can find today. SMF filters bear the highest independent certifica- tions, including NSF, Class 1, Standard 42 & 53 at high flow rates and extremely high capacities allowing them to adequately handle the water demands of food service operations even at peak times. The best proof to these claims is our constantly growing customer base comprised of tens of thousands loyal, as well as new, customers. And there is more. Not only do the SMF fil- ters deliver "the obvious," as we see it, which is consistent performance anywhere in country regardless of water quality. Selecto dedicated many hours of R&D efforts to design a smart, flexible and modular solution. What exactly does it mean for your operation? It means simple and quick installation. One filter does it all, and SMF filters take a modular approach that easily adapts to the changing needs of your business. They are a flexible solution for any application—ice, coffee, fountain drinks, steamers, and even your dishwasher. SMF filters have one year guaran- teed performance per application, reduced service calls and a fixed oper- ational cost, the highest consistent flow rate, minimal downtime thanks to consistent performance, helps restau- rant equipment runs smoothly and effi- ciently, have the lowest cost of owner- ship on a per gallon basis and are envi- ronmentally friendly, meaning less waste and recyclable components. In other words: hassle-free and cost effective O&M, which is critical for any foodservice busi- ness. In addition to all of that, the savvy customer will appreciate the fact that Selecto actual- ly specializes in drinking water filtra- tion technology. Water filtration is all we do, and we have continued to do it very well for more than 20 years, backed by more than 20 patents. The fact that we develop, design, manufac- ture, and provide installation and maintenance services, means that we are always "there" for you, providing answers to any questions, as well as the most reliable lead time once you have placed your order. It is all in our hands, and under one roof. We will help you leave your water issues behind, and achieve an immediate return on your smart investment. Time to move on to Selecto SMF. For more information, visit booth 584 at the Conserve Solutions Center at the 2013 NRA Show, go online to www.selectoinc.com, call 678-230- 2575 or email ronit@seletoinc.com.

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