Issue link: http://osercommunicationsgroup.uberflip.com/i/261517
B r o a d c a s t e r s S h o w D a i l y 6 0 that of the other encoder providers? ER: Lyrical Labs encodings are on aver- age 50 percent the size (bitrate) of encod- ing produced by other encoders for com- parable viewing video quality. We cur- rently offer encoding in the H.264 format and will offer HEVC in the near future. BSD: That is quite a claim. How is that possible? ER: We have taken a very different approach to encoding. Unlike the tradi- tional approach in the encoding space, which uses rate-distortion optimization on blocks, we have approached the prob- lem from the point of view of fundamen- tal object analysis. Our core team has more than 10 years of experience in relat- ed research and development and our core intellectual property is protected by several filed patents. BSD: Who are your potential customers? ER: Anyone who encodes video and cares about their video quality. Using Lyrical Labs encoding solutions, our cus- tomers can cut their bandwidth usage in half. Alternatively, they can offer their videos at higher resolution and quality while not incurring additional costs for transport and storage. BSD: What form factors are your solu- tions available in? ER: Our encoding solutions include a cloud-service and a hardware appliance. Our cloud-service is an on-demand, fully scalable solution that leverages the Amazon cloud. It is accessible via an API or a Web-based graphical user interface. The cloud service is well suited for clients who have highly variable loads and is able to encode tens of thousands of videos simultaneously. Our hardware appliance deploys right to the client's data center and is designed for clients who want a completely in-house encod- ing flow. BSD: How fast is your cloud service? Do the customers have to wait a long time for encoded videos to come back? ER: We guarantee two hour turn-around for our cloud encoding, which is fast enough for most of the potential cus- tomers that we have spoken to. For cus- tomers who require a faster turn-around, we can contractually meet their specifi- cations for a nominal premium. BSD: What is the throughput of your appliance? ER: Our appliance encodes content of up 1280 by 720 resolution in real-time. It is capable of live transcode of HLS or RTMP video streams of resolutions up to that size. We will be demonstrating our appliance at our booth at the NAB show. We would welcome the opportunity to answer any questions about it or any other aspect of our products. For more information, visit booth SU10624 at the NAB Show, go online to www.lyricallabs.com, call 630-621-9264 or e-mail info@lyricallabs.com. Lyrical Labs (Con't. from p. 1) VIVICAST MEDIA SHOWCASES PSYCHIC TODAY TV AT NAB Did you know that according to a 2009 Pew research poll, 15 percent of Americans have contacted a fortune- teller or psychic and 29 percent feel that they have been in touch with spir- its? This is not just an American phe- n o m e n o n ― f r o m Australia to Latin America, people want to know about the psychic realm. Whether it's tarot cards, astrology or crystal balls, psy- chic experiences fascinate. In response to this, Vivicast Media will be offering Psychic Today TV for licensing globally at NAB. Already sold to operators in the UK and Australia, Psychic Today TV has been sold to its first operator in the United States, the Telos Network. The net- work offers viewers the experience of live and interactive professional psy- chic readings. Psychic Today TV reaches out to that audience and more by offering a high-quality viewing experience with the best in live psychic readings. Utilizing the ability to have a live interactive relationship with the psy- chics, the network will appeal to a wide variety of viewers. Using a number of different experts, Psychic Today TV offers viewers the opportunity to interact with professional psychics who utilize a wide range of different tools. Whether it's tarot cards, mediums, clairvoyants or a s t r o l o g e r s , Psychic Today TV offers the viewer a unique live experience and a new understanding of the world of psy- chics. Always entertaining, the net- work is appealing to those who believe and those who are merely curious about the subject. Available as a 24/7 linear channel or in four, six or eight-hour blocks, Psychic Today TV is available for licensing globally through Vivicast Media. As one of the foremost content licensors, Vivicast is excited to add Psychic Today TV to its varied lineup of networks and content. The appeal of the subject matter across countries and cultures makes Psychic Today TV a highly desirable product for the domestic and international markets. Vivicast Media will be offering the live feed of Psychic Today TV at booth SU- CP1 at NAB. For more information, visit www.vivicast.com.