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AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Susan Stein Customer Service Managers Marcos Morhaim Senior Account Manager Adrian Chacon • Paul Harris • Andy Hartnett Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Enrico Cecchi European Sales Chain Drugstore Daily is published by Oser Communications Group ©2019 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder Chain Drugstore Daily Monday, April 29, 2019 4 Smarter Mobile Technology that Shows Improvements in Glycemic Control Digital solutions are providing people with diabetes with easier ways to capture and interpret data so that they can more effectively self-manage. The CON- TOUR ® DIABETES app that is part of the CONTOUR ® NEXT ONE blood glu- cose monitoring system (BGMS) is one of these digital solutions that has features designed to improve diabetes manage- ment. The CONTOUR DIABETES app is a mobile app that seamlessly connects to the CONTOUR NEXT ONE blood glu- cose meter by using a compatible Android or iOS device (compatible devices can be found at compatibility .contourone.com). The app collects, stores and analyzes patient blood glucose measurements received from the meter. This enables patterns and trends to be revealed that can help give context and meaning to their diabetes management. The CONTOUR DIABETES app with intelligent new features gives patients actionable information when they want it. The My Patterns feature of the app allows patients to view and track trends in their blood sugar readings. It was developed using evidence-based behavioral science concepts from the Information, Motivation and Behavioral Skills (IMB) model of health behavior change. The My Patterns feature uses innovative algorithms to identify sub- optimal patterns in blood glucose read- ings. Once a pattern is identified, the user gets a notification prompting them about the possible causes and providing guid- ance to help address it. It could be due to food, exercise or treatment, allowing the patient to set personalized reminders or use testing reminder plans to help improve their blood glucose patterns, and tracking their progress to see if the pat- tern improves over time. It is important that digital solutions provide the evidence to demonstrate a positive impact on diabetes management. Data that indicates using the CONTOUR DIABETES app can lead to improved glycemic outcomes. A recent study of 5,870 people with diabetes from North America using the app examined the frequency of hypo- glycemic and hyperglycemic events in the first 30 days of app usage and after 180 days of app usage. App use for >180 days was associ- ated with a reduced fre- quency of both hypo- g l y c e m i c and hyperglycemic events. Digital diabetes solutions have the potential to improve self-management of diabetes by more effectively using data about an individual's diabetes. The CON- TOUR DIABETES app was designed to enable smarter and more effective self- management of diabetes identified by uncovering patterns in blood glucose readings that patients may not have oth- erwise identified and provides tailored reminders that can support improved self-management. The CONTOUR DIA- BETES app has moved beyond just an electronic log book to becoming a dia- betes management tool that has been shown to be able to support improved glycemic control and help people with diabetes stay on track between visits to their doctor. For more information, go to www .ascensia.com or stop by booth #6. Marc Anthony True Professional: An Evolving Brand Under global personal care company MAV Beauty Brands, Marc Anthony True Professional ® is at the forefront of introducing the hottest ingredients and trends that promote style and natural looking beauty at an affordable price and without sacrificing efficacy. For over 20 years, Marc Anthony True Professional has been a leader in the haircare category with its innovative col- lections that offer professional-quality, affordable haircare products that style, nourish, hydrate and protect hair. Marc Anthony has a track record for new, on- trend innovations and introducing them at drug and mass retailers; from silicone- free anti-frizz formulations to microfiber technology that boosts volume, this glob- al haircare brand is paving its way in the industry. As one of the first brands to create silicone-free products in its Bye.Bye Frizz collection, Marc Anthony True Professional has been a leader in promot- ing transparency and better-for-you beau- ty. His collections offer products that are free from sulfates, SLS, parabens and phthalates. With recent launches com- prising of the Dream Big Volume Collection and Strengthening Grow Long Collection, Marc Anthony True Professional continues to evolve and expand over the years. At the heart of the Dream Big Volume collection is a matrix of volume boosters in action: body-building m i c r o f i b e r s working their magic. Much like the fibers you find in v o l u m i z i n g m a s c a r a s , these cellu- l o s e - b a s e d m i c r o f i b e r s invisibly bond to your hair strands, plumping them up with extra layers of fullness and volume that lasts all day. The Strengthening Grow Long products have anti-breakage formulas that are perfectly blended to help reduce breakage and split ends and promote longer, stronger and healthier looking hair. Each product is infused with condi- tioning caffeine and ginseng and helps to transform dry, unmanageable hair into beautiful hydrated hair with shine. With innovative ingredients and technology at the forefront of each col- lection, Marc Anthony True Professional continues to grow each year. Among its direct competitors, Marc Anthony achieved the highest growth rate, increas- ing year-over-year by 47.9 percent dollar sales (Source: Nielsen AOD, BC Super Category: Haircare, Total US, 2018). The Marc Anthony True Professional brand has grown to over 70 SKUs and can be found in over 25 countries and 35,000 stores throughout North America, South America, Africa, Europe, Australia and Asia. Learn more at www.marcanthony.com. Healthy Ventures Experiences Another Great Year Healthy Ventures has had a fabulous 2018. Being major sponsors at several trade shows, and Gold Sponsors at this year's Expo East, Healthy Ventures has assembled a strong CPG Team to sup- port up and coming branded companies. It has marketed strong innovative brands like Schiff Vitamins, Power Bar, Oral-B Products, Nestle Products, brand builder of No. 1 Freeze Dried Crunchies Naturals and now the inno- vative Berry Sleepy and Berry Awake, sleep and energy products. Berry Sleepy is made up of a propri- etary sleep and relaxation blend that includes tart cherries, passion fruit, goji berries and valerian root extract. This berry-based formula also has the added benefit of prebiotics. The new Berry Awake Energy Shot is made of a proprietary blend that includes green coffee berries, bacopa leaf and ginseng extracts. In addition, the company has added pea plant protein. All products from Berry Sleepy and Berry Awake are gluten-free, kosher, non-GMO, vegan and manufactured in the USA. Berry Sleepy comes in a 60-count bottle of veg caps for a suggested retail price of $24.99, 24-count at $9.99, one single serve sachet at $0.99 and 2-ounce Berry Sleepy Sleep Shots in Strawberry, Mixed Berry and New Orange-Mango and Strawberry- Banana flavors, all line priced at $3.99 suggested retail price. The company has placed major focus on the consumer with Modern Living with Kathy Ireland, which is due to air on WE Televisions and Bloomberg International. The seg- ment will touch on the topic of sleep innova- tions. The company will be interviewed by Kathy Ireland on Berry Sleepy and the innovation of Berry Awake. The show will begin airing in June of 2019. Healthy Ventures has made large strides in landing major accounts. The company has continued its marketing efforts and is not only slotted to be on Modern Living with Kathy Ireland and Fox Sports, but will even be fea- tured in upcoming NASCAR events. The team has also focused on major sponsorships of trade shows and on grassroots mar- keting events, both domestic and i n t e r n a t i o n a l . These efforts are all focused on moving Berry Sleepy to a leader- ship position in the natural sleep category and create a new natural segment in the energy shot category with Berry Awake. During the end of 2018, Berry Sleepy/Awake developed and launched Berry Sleepy Strawberry 4-pack, and two flavors of Berry Awake, 4-packs, straw- berry and orange-mango. All line priced at $12.99 to $14.99. Look for products at www.berry sleepy.com and many national retailers.