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Chain Drugstore Daily 2 7 Monday, April 29, 2019 Trace Minerals Introduces Fresh Branding, Clean Labels Trace Minerals Research (TMR), a lead- ing provider of trace mineral fueled sup- plements for over 40 years, has unveiled new brand and packaging designs. TMR partnered with BrandHive, a marketing and branding firm with 20-plus years of expertise in healthy lifestyle products, to develop a new corporate logo and refreshed branding and packaging to help communicate TMR's legacy in effica- cious supplements to a broad range of consumers. "While we are a well established brand known for our quality, science and efficacy, it is important for younger, active consumers to recognize the bene- fits of supplementing with these essential minerals," said Matt Kilts, Managing Partner of TMR. "After 40 years of per- fecting trace minerals and the science behind them, we wanted to freshen up our look, and ensure that we are connect- ing with both our traditional, as well as new customers." By gently harvesting the health-pro- moting ionic minerals found in Utah's inland sea, and making them available to the general public, TMR remains com- mitted to being the best source for essen- tial minerals necessary for maintaining proper health, including magnesium, selenium, lithium and boron. TMR is stating unabashedly that it adheres to clean label standards and fully transparent sourcing. ConcenTrace ® and all of the TMR product labels are ran- domly tested and verified to meet label claims by the Natural Products Association's TruLabel ® Program. "We were so pleased when TMR asked us to help re-imagine the look and feel of the brand and make it more rele- vant to today's young, active con- sumers," said Jeff Hilton, co-Founder and Chief Marketing Officer of BrandHive. "We have a long, storied business relationship with TMR, and we believe the rebranding will make the product line more inviting and accessible to a broader range of consumers." The company is also planning to make a strong entrance into the sports nutrition category with a full line of trace mineral products under the TMR Sport and Adventure Athletics brands in 2019. Look for the new labels when you buy Trace Minerals products at your favorite local health and nutrition retailer. Or, contact TMR for more information at www.traceminerals.com/contact. About Trace Minerals Research Trace Minerals Research (TMR) has been in business for over 40 years. In its first 10 years, the company grew over 1500 percent. Today, TMR offers improved delivery systems, bulk miner- als and private label ingredients. The company has a strong international pres- ence, and its products are available in over 40 countries. TMR is the exclusive provider of ConcenTrace Trace Mineral Drops, an ionic, solar evaporat- ed, GRAS-affirmed, food-grade ingredient for food, beverage and dietary supplement use. TMR uses these balanced, naturally occurring minerals as a solid base for all its products. For more infor- mation, visit www.traceminerals.com. About BrandHive BrandHive generates buzz for brands promoting natural, healthy living. With over 20 years of experience, BrandHive understands the evolution and potential of the natural products industry. Whether branding dietary supplements, functional foods, healthy beverages or personal care products, its collaborations with clients achieve remarkable results. Visit www.brandhive.com. For more information, contact Scott Boyson, Trace Minerals Research, at scottb@traceminerals.com or 801.528.5612. Synodrin Complete Joint Health, Powered by IMMUNODRIN Synodrin is the first brand to offer a com- plete joint health solution. Synodrin offers both a topical analgesic and an oral joint health supplement formulated to provide muscle, joint and arthritis pain relief. The difference between Synodrin and other products on the shelf is IMMUNODRIN™, its proprietary active ingredient clinically proven to reduce inflammation and provide immune sup- port. Synodrin delivers value to your cus- tomers through three points of differenti- ation. First, Synodrin is the only brand to market that provides IMMUNODRIN, a powerful Omega-5 which targets inflam- mation naturally and provides immune support. Second, Synodrin is the first brand to provide a cohesive, national brand message that addresses both inter- nal and external joint health. Lastly, Synodrin is committed to supporting its retail partners with a national TV invest- ment designed to increase brand aware- ness and drive customers to your stores. Synodrin Complete Joint Health products are available nationwide in drug and grocery channels, with national media already underway. This retail sup- port program includes national TV, Print FSIs and Coupons.com. Its primary goal will be to systematically drive new shop- ping trips into the joint health category while improving buyer conversion with existing customers. The company is so confident that its products will work for your customers, it offers a no hassle 100 percent money back customer guarantee. Why Synodrin? Natural Solutions for Life, the makers of the Synodrin Complete Joint Health product line, are headquartered in Robinson, Illinois, and have been manu- facturing all natural joint health supple- ments for nearly 15 years. Each of its products are formulated using only the highest quality ingredients available in its cGMP and FDA registered facilities. "Our core competency is joint health, it's who we are, it's what we do, and I'm very excited about the future growth opportunities that exist for our company in these categories and other segments of HBW," said Ron Cotting, Vice President of Operations. Product Highlights Synodrin Lidocaine Max+ Topical Gel (4% maximum strength) + IMMUN- ODRIN. Child resistant cap. Synodrin Turmeric Max Capsules are the most complete and strongest turmeric product on the market today. Total dosage is 1,220 mgs/serving with turmeric at 1,200 mgs at 95% curcumi- noids + 20 mg of Bioperine. Synodrin Fast Acting Arthritis & Muscle Pain Relief Topical Gel is clini- cally proven to provide arthritis, muscle and joint pain relief. Synodrin is the only product on the market to include both IMMUNODRIN and hyaluronic acid. Synodrin Triple Action Capsules deliver more than 2,200 mg per serving, clinically proven to offer relief in as little as seven days, and offers more than nine times the hyaluronic acid as other leading brands. Synodrin Advanced Triple Action Capsules featuring IMMUNODRIN + UC-II™ is the most complete type II col- lagen based product. Clinically proven to offer relief in as little as seven days. For more information, go to www .synodrin.com or call 855.499.6735.