Issue link: http://osercommunicationsgroup.uberflip.com/i/1104454
Chain Drugstore Daily Monday, April 29, 2019 8 OTC Products from AuroHealth AuroHealth is an OTC pharmaceutical company that develops, manufactures, markets and distributes store brand over- the-counter (OTC) products. As a verti- cally centric company, it is able to devel- op numerous OTC products for the U.S. retail market, providing consistent and reliable supply at a fair price and of the highest quality. Being customer focused, it continuously seeks to meet the demands of a demanding OTC landscape. AuroHealth commenced operations in May 2012 and entered the retail mar- ket in August of 2014 with the launch of several Monograph Liquid market prod- ucts. Aurohealth is a wholly owned sub- sidiary of Aurobindo Pharma USA, which is responsible for generic pharma- ceutical products in the USA. AuroHealth leverages the active pharma- ceutical ingredients, formulations and finished product manufacturing strengths and resources of its parent company. Flash forward to 2019, and you will find Aurohealth has developed and launched several popular products, such as generic equiva- lents of the follow- ing: Prilosec DR Tablets, Mucinex DM Maximum Strength Caplets, Mucinex DM Regular Strength Caplets, Nexium 24 Hr. Capsules, Allegra D Tablets, Sudafed 120mg Tablets, Zantac 75mg, 150mg and Cool Mint Tablets, Claritin Orally Disintegrating Tablets and Claritin 10mg Tablets. This is just a sampling of recent approvals and does not represent a full listing of products. The resources of its parent company have allowed AuroHealth to compile a robust pipeline of ANDA and monograph products in a variety of molecules and dosage forms. AuroHealth contin- ues to grow with some exciting new products on the horizon. It has the capacity and experience to meet all of your needs. If you would like a quote, contact sales and marketing at 732.839.9400. For more information, visit booth #444. How the Digital Transformation is Impacting Shopper and Patient Engagement By Jennifer Mauldin, Chief Client Officer, Inmar At the heart of true transformation for any industry is the consumer. Meeting and exceeding the needs of those who purchase a product or service is how industries transform, improve and grow. This is no different than in retail today as the ongoing digi- tal transformation continues to impact the lives of our customers and how we engage, market and sell to them. Shoppers have always placed a pre- mium on value and convenience. According to Inmar's 2018 Shopper Insights Study, eight of the top 10 rea- sons shoppers gave as to how they choose a retailer related to convenience and value. At the same time, the Inmar e- Commerce study found that 56 percent of online grocery shoppers began buying groceries online because of the conven- ience, and 61 percent of online grocery shoppers use consumer promotions for online grocery shopping. In the past, convenience most often translated as desirable store location and operating hours; today, shoppers and patients want to make their lives easier and better through technology that enables them to find the best value, iden- tify the products and services that best match their needs and even navigate their health and wellness decisions. This data- and technology-driven approach is made even more complicated as today's shoppers no longer wish to be grouped into broad market segments based on geography, demographics, pur- chase behavior, etc. They're demanding personalized attention. Personalized Communication Shoppers expect communications to be highly relevant to them in the form of personalized messaging including the use of personalized web pages, personalized mobile app screens and personalized product recommendations. Personalized Conversations Retailers, manufacturers and healthcare providers now have the ability to use AI- enhanced bots to communicate directly with shoppers and patients, answer their questions, address their needs and even recommend products and services. While once considered impersonal, this "con- versational commerce" is increasingly popular among consumers who see this kind of exchange as delivering greater conven- ience and enabling helpful interaction with sellers and health systems. Personalized Pricing Increasingly, leading retailers are lever- aging their data and new technology to deliver personalization in pricing and promotions. This is allowing them to gain a higher share of the shoppers' gro- cery spending by giving them the best pricing on what matters the most to them. It's the execution of personalized KVIs (Known Value Items). Personalized Health Advice As shoppers take more active control of their health management, retailers are responding with shopper engage- ment programs that combine food and health. Retailers are providing health guidance, product recommendations and budget-stretching promotions from across the supermarket and OTC cate- gories. Personalized e-Commerce Experiences As e-Commerce continues to grow in gro- cery and drug channels, retailers need to ensure their online shopping experiences are personalized through the screen lay- out, content display, curated assortment bundles and promotions and pricing. Shoppers and patients want personaliza- tion and a seamless experience across communication channels, while in-store and when engaging in e-Commerce shopping. This requires retailers, manu- facturers and health systems deliver on these expectations throughout the path to purchase. Come work with Inmar to leverage our tools in the ongoing digital transformation and develop an approach to personalization for winning in this evolving market. For more information, go to www.inmar.com or stop by booth #430. Redondo Iglesias Introduces New Retail Items, New Packaging Redondo Iglesias, the 'maestros jamoneros' ham masters, based in Valencia, Spain whose brand is best known by chefs, has introduced a new logo and retail packaging already finding success in Europe. In addition to Jamon Serrano, there are also two offerings of Jamon Iberico. The non-acorn Jamon Iberico is know as Cebo or "fed" and comes in two grades: either cebo or cebo de campo. Iberico Cebo is raised in barns while Iberico Cebo de Campo is free rang- ing in the field, or "fed in the field." Redondo Iglesias Iberico is either Iberico de Bellota, acorn fed or Iberico Cebo de Campo, free ranging in the field, never in barns. The new packaging also emphasizes the extra aging of Redondo's products – over 18 months on Serrano, 36 months on Iberico Cebo de Campo and 48 months on Iberico de Bellota. For more information, call 201.455.5266, email info@redondousa.com or go to www.redondousa.com.