Issue link: http://osercommunicationsgroup.uberflip.com/i/1083777
Kitchenware News & Housewares Review Show Daily 6 1 Saturday, March 2, 2019 ZVA: In 1978, we established Down To Earth Distributors and began wholesal- ing to retailers with products that fit our personal lifestyle. From those hum- ble beginnings, Down To Earth has grown into three distinct businesses: manufacturing, wholesale distribution and retail. The distribution division wholesales to a diverse group of retailers, including upscale grocery markets, garden centers, hardware stores, co-ops and internet retailers. These businesses range from small, single shops to national independ- ent chains. The manufacturing division pro- duces premium, natural and organic fer- tilizers. We formulate, blend and package naturally occurring nutrients for both commercial users and home gardeners. KNSD: Where is your current product emphasis? ZVA: Our tagline has always been "Products for Natural Living" and it still rings true today. We emphasize product lines that support the garden-to-table lifestyle – tools that enable people to grow, prepare and serve nutritious food. More and more consumers want to know where and how their food was produced, and many feel the only way to do this is to supplement their diet with homegrown and homemade ingredients. KNSD: What do you anticipate to be your greatest change in the year ahead for your customers? ZVA: When we started Down To Earth, our catalog could fit on one side of a piece of paper. Today, ecommerce has Down To Earth (Cont'd. from p. 1) changed how everyone is buying prod- ucts, opening up a literal world of possi- bilities for retailers. To compete in this marketplace, we have invested in a robust distribution website, which allows customers the convenience of online ordering. But we are backing it up with the personal, one-on-one sales support that we have been providing for many years. We're expanding into a new era of shopping/distributing, but we don't want to leave any of our customers behind, so we still have a print catalog. We're not moving to the internet for short-term goals. It's just another tool to help build the same kind of solid relationships that we have been forging all along. KNSD: How do you help engage cus- tomers in a changing marketplace? ZVA: Down To Earth has always advo- cated for a natural lifestyle, and our con- tent marketing supports this core belief. Our videos on cooking, canning and gar- dening underscore the environmental and social concerns that have exploded in popularity since the late '70s. As the movement has grown to meet the needs and challenges of a much wider audi- ence, and newer generations have pushed this culture online, we are contributing our traditional knowledge and practices that are as applicable today as they were when we began trailblazing four decades ago. For more information about products, services and corporate culture, visit the company's Wholesale Sales Manager, Star Ches, at booth #S2280. After the show, visit www.downtoearthdistributors.com, call 800.234.5932 or email sales@down toearthdistributors.com. MA: Our story is one about passion and pioneering that began back in 1991, with a dream of eliminating shower bottle clutter and the vision of doing so through having a neat and convenient organizer called The Dispenser. With a focus on innovation, we continue to identify everyday pain points during our regular routines, and we address the growing need for bathroom organization by designing and engineering clever solu- tions for better living. Our thrill over the many years has been through our discoveries and being able to develop products that simplify our lives; they are functional, practical and save all of us time in the morning! The key to our innovations is the simplicity of installation; all products are designed to be installed quickly, easily and most without the use of tools. Although we have come a long way from our humble beginnings, many things have not changed. Universal design and high-quality products that can be used by as many people as possible remain paramount to our business, and durability is a core attribute of all solu- tions we develop, with thoughtful prod- ucts that blend seamlessly into contem- porary home décor. KNSD: Better Living has a new website. Tell our readers about this revamp. MA: Online visitors will see that we have completely transformed the look and feel of our website, breathing in our latest branding language and showcasing our beautiful products with new, bold and stunning photos, graphics and videos. We have obsessed over the con- sumer shopping experience and encom- passed best practices for a user-friendly Better Living (Cont'd. from p. 1) journey and easy-to-use navigation that is responsive in design across multiple platforms, from mobile to tablet to desk- top. Our guests will quickly see that we have re-organized the website to better help them through their shopping travels by offering our product solutions accord- ing to their need in the specific areas of their bathrooms – bath and shower, vani- ty and toilet. Within each of these cate- gories, shoppers can streamline their search by filtering through product types, collections and finishes, as well as sort- ing their searches by price. Alternatively, they can choose to Shop All and browse through our entire range of products – from our clever shower dispensers to our aluminum shower caddies, from our spa shower seats to our new line of luxury vanity seats, from our innovative toilet caddies to our hygienic toilet squeegees. Another exciting addition to our website is the posting of our latest blogs, as well as the live Instagram feed, direct- ly on our home page. By constantly curating great content, our goal is to gen- erate more readership and impressions, as well as to continue cultivating our brand following, by always serving fresh, new posts to our visitors and consumers straight from our website. KNSD: How can our readers find out more about your company? MA: For more information about our new range of products, please visit www.betterlivingproductsusa.com, call 800.487.3300 and stop by the Better Living exhibit at booth #N7733 to dis- cover new sales opportunities! For more information, go to www.better livingproductsusa.com, call 800.487.3300, email info@dispenser.com or stop by booth #N7733. Sensor Technology can automatically detect material thickness – no blade adjustment or material selection required. It offers up to 600 DPI scan to USB func- tion so that you can turn your scanned images to one-of-a-kind cut designs and patterns. With ScanNCut DX, you can cut virtually any materials up to 3mm thick, and with the optional roll feeder, mat-less cutting is now a reality for vinyl. It's perfect for those bigger projects. ScanNCut DX is wireless network ready, and whisper quiet – great for late night crafting and office use. Create and edit designs quickly and with ease using the 5-inch LCD touchscreen display – no need to use a computer or complicated software! Plus, ScanNCut DX SDX125 has over 682 built-in designs (including nine lettering fonts and 100 quilt patterns), and when paired with CanvasWorkspace, a free cloud-based web application, and ScanNCut DX (Cont'd. from p. 1) design library, the only thing left is your imagination, and that makes for endless possibilities. Speaking of the design library, the Brother CanvasWorkspace offers free projects with step-by-step guides. With ScanNCut, you can bring your ideas to life, and it allows you to enhance or create your original cutting and drawing designs. From birthday cards to gift boxes to holiday décor, the CanvasWorkspace can release your inner crafting personali- ty. CanvasWorkspace can also allow you to work virtually anywhere and anytime on your PC, tablet or even your phone. What else do you need to become a brilliant maker? There's no reason to wait – with Brother Crafting products, you add imagination. For more information, go to www .brothersews.com and www.scanncut .com, call 877.BROTHER or stop by booth #L11513. plates into the trash or disposal, or to push liquids or crumbs off the countertop into the garbage. All of these purposeful features are in the convenience of a sin- gle tool and unlike most sponges. "When we designed the WaveSponge, it was intended to be more of a rugged or strong sponge to really get the stuck-on food off dishes, pots and pans," says Kraigh Stewart, Fusionbrands Design Director and co-Founder. "Now when we developed the new BendItBrush, it was to capture the more delicate items like glasses and bottles," he states, "but Fusionbrands (Cont'd. from p. 4) not be your typical bristled straight brush that can be difficult to maneuver to reach specific areas of the glass like the rim." BendItBrush and WaveSponge will be a matching gray color, making them the perfect cleaning duo by your sink side. Both products are non-porous, bac- teria- and odor-resistant, dishwasher-safe and best of all, long lasting for those never-ending dirty glasses and dishes. See the BendItBrush and other new 2019 products at Discover Design booth #N8307. After the show, go to www.fusionbrands.com or call 877.279.2002. Since so few average people have piles of money and diamonds, they don't think they have a need for a home safe. Unfortunately, they are wrong. Everyone has something they don't want stolen, lost or damaged, and that's where Cannon Safe ® and Stack-On ® products come into the consumer picture. Cannon Safe and Stack-On, part of the Alpha Guardian family, bring decades of experience in delivering peace of mind to homeowners, apart- ment dwellers and anyone who has cher- ished items to safeguard. While you may not have crown jew- els to protect, odds are good that you have a passport, insurance or other iden- tity documents that you don't want falling into the wrong hands. Or, you have your grandmother's photo albums and want to ensure they are protected from harm. Maybe you have all the latest tech and need a place to securely store your cameras, tablets, external drives and Home Safes (Cont'd. from p. 1) other gear. No matter what you have to protect, Cannon Safe and Stack-On can help you safeguard it without putting a big dent in your wallet. Take the personal portable safe line from Stack-On. Sized just right, these fire-rated safes deliver outstanding per- formance against theft and fire, but fit right into any area of your home. The electronic keypad lock makes it easy to use, but prevents unwanted access. Or, if you are a renter or have room- mates, the new Edge Safe may be the choice for you. Offered in a wide variety of sizes and bright colors, the Edge Safe blends right into any modern design but provides cutting-edge security. Safes from Cannon Safe and Stack- On should be a part of every home, pro- viding secure storage and peace of mind no matter what you want to protect. To see the lineup of safes and secure stor- age devices, visit www.cannonsafe.com and www.stackon.com.