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Kitchenware News & Housewares Review Show Daily 5 7 Saturday, March 2, 2019 Quirky brand, Viatek is launching an innovative assortment of products designed by empowered inventors who were inspired to create something better. As a community-led invention plat- form, Quirky brings people's ideas to life. By pairing inventors with product designers such as Viatek Consumer Products Group, Quirky makes inventing and selling products possible. Viatek's strong reputation for quality and ingenu- ity has always drawn inventors, retailers and consumers alike, so it was a natural move for both companies to work togeth- er to launch the new 2019 Quirky Innovations catalog with nearly 25 new products. Among the latest is the Pawcet Doggie Drinking Fountain, an amazing new product designed and developed by Tony Lytle. Inspired by his daughter's dog who happened to be suffering from dehy- dration one summer, Lytle came up with a solution to provide continuous water to her dogs. Not only did the Pawcet give the dogs the ability to stay hydrated, but they had a blast using it! By connecting the Pawcet to any standard garden hose, pets Viatek (Cont'd. from p. 1) are able to activate the water flow by pressing the pedal with a paw. As a beer connoisseur, Viatek President Lou Lentine loved the taste of freshly poured draft beer, but being a busy dad, he didn't have the luxury to spend time enjoying beers in a bar. Because of this, he found a way to bring the crisp aerated taste of draft beer into his own kitchen with Tapology. Tapology Enthusiast allows you to have a straight- from-the-tap taste at home or at a tailgate party. This innovative battery-operated system puts the perfect head on a can of beer. Just insert your can, and pull the lever. Consumers can look forward to see- ing many of the Quirky Innovations products in a variety of categories, including kitchen, emergency prepara- tion, tools, lighting, lawn and garden, cleaning and pets in stores in 2019. They also can be found on Home Shopping Network, HSN.com and at quirky.com. For more information on Quirky Innovations and Viatek, visit www.viatek catalogs.com and click on the digital cata- log, or stop by Lakeside booth #L11147 and speak with a Quirky sales representative. KNSD: How do you plan to follow on the success of your acclaimed French press lineup with cold brew and coffee tasting cups? BC: ESPRO's commitment to enhancing the coffee experience continues with our cold brew system and patented coffee tasting cups that allow coffee drinkers to discern specific flavor profiles. KNSD: Let's start with coffee tasting cups. Is this a new concept? BC: For coffee, yes! The wine industry has long understood that glass shape impacts the experience people have with different wine varietals, which is why a rich Bordeaux is served in a different glass than a Pinot Gris. And in the last 20 years, a wealth of scientific research has demon- strated the results are important. Coffee shares a similar diversity of flavors and aromas, so we've developed tasting cups to amplify this flavor experience. KNSD: What flavors are you focusing on? BC: Our first set of tasting cups empha- size tasting important regional coffee tasting notes, including Cocoa, Fruity Berry, Spicy Cinnamon and Floral Jasmine. These flavor profiles are drawn from the industry standard SCA Coffee Taster's Flavor Wheel in collaboration with World Coffee Research (WCR). KNSD: Let's turn to your second product launch this year. Tell us about cold brew. ESPRO (Cont'd. from p. 1) What is cold brew and why are so many people suddenly talking about it? BC: Cold brew is coffee made slowly in cold water. Aficionados rave about the more flavorful, more nuanced, less acidic and less bitter results from grounds that are not exposed to hot water. It is absolute- ly the hottest trend in coffee these days. Cold brew has become so popular that we can find it now on every coffee shop menu and even in ready-to-serve grocery aisles. KNSD: What makes your cold brew sys- tem unique? BC: Our new cold brew system follows our tradition of making coffee shop qual- ity accessible at home. In the system, coffee is brewed by batch and automati- cally decanted into a UV protected bottle that locks flavor for up to two weeks. The patented spill-free valve, grit-free double filter (one mesh, one paper), and high-quality stainless-steel components ensure a perfect brew. And the UV-pro- tected glass growler is the choice of nearly every specialty coffee shop in the world. KNSD: How can people experience your exciting new products in person? BC: Come visit us at our booth (DIS- COVER DESIGN #N8130), share a cup of coffee and discover how ESPRO brings out the best in each cup. For more information, go to www.espro.com, call 844.377.7622, email info@espro.com or stop by booth #N8130. and it strives to make these materials accessible and convenient for everyone. VitaClay takes pride to get approved by farmers and health professionals con- firming that VitaClay makes the best gel- atin and collagen rich bone broth! VitaClay is currently working on several new products that it will unveil to the public soon. One of them is some- thing people have been asking for for years! VitaClay wants to make cooking with clay the easiest, best experience people have, so it is constantly looking for innovative ways to provide clay cook- ing to as many people as possible. VitaClay is also excited to be work- ing with influencers in every sphere: from organic local farmers to social media influencers and other brands. This year is full of potential and growth in terms of new products, partnerships and marketing efforts. The most important focus of the business will always be the same, no mat- ter what new products or innovations fol- low; VitaClay is convinced that real, tra- ditional nutrition never gets old. So, while VitaClay is continuously working on new products, its pride always remains in focus: pure, natural, organic zisha clay. With a material as time-tested as pure organic clay, VitaClay doesn't think there is any benefit to updating that. It has always been the purest, best material to cook with – so why mess with that now? It has also published a full color 112- page recipe book, which is a collection from tops chefs, bloggers and video clips compiled into a great resource for top- rated, tested recipes that are great in VitaClay and take minutes to prepare. Find it here: www.vitaclaychef.com/ products/savor-your-life-with-vitaclay-75- easy-recipes-in-color-book-112-pages-8-x-8 VitaClay (Cont'd. from p. 1) VitaClay also has updated packaging, with eco-trendy colors that retailers are sure to love! VitaClay can't wait to see what 2019 brings. The development team is hard at work to introduce new, innovative prod- ucts that give people both the safety and results of clay and the convenience and ease of an electric kitchen small appliance. VitaClay is also excited to meet more of its customers and fellow busi- nesses in the natural nutrition sphere. VitaClay will attend many conferences and expos this year that give it the oppor- tunity to connect with both customers and other businesses. VitaClay loves to exchange ideas and collaborate with other like-minded people in an effort to help everyone achieve the health and pro- ductivity they need in today's fast-paced world, without compromising anything. On that note, VitaClay wants to take this opportunity to invite bloggers, influ- encers and retailers who are passionate to help everyone stay healthy, cook at home more and eat nutrient dense foods without added chemicals to partner with the com- pany in spreading the word about VitaClay. It invites you to join the growing list of VitaClay affiliates. VitaClay needs your help to spread the word to everyone – that there is a safe, convenient, delicious alternative to aluminum, non-stick pans and other materials that are harmful to our health. Help others rid the toxins from their kitchens and homes, so everyone can live their best, healthiest lives. Simply go to www.vitaclaychef .com, and click on "Affiliates" to sign up and begin earning commissions on sales today! To learn more about VitaClay, visit Essenergy, Inc at booth #L11145, Lakeside Hall, call 408.621.6187 or go to www.vitaclaychef.com. LG: YouCopia is a feeling of happiness when things are going your way. We make storage and organization products that help people experience little wins as they move about their daily routines. In 2007, we started selling a spice organizer called the SpiceStack ® . Not only did con- sumers love it, but they expressed the pride they felt from being more organ- ized. That inspired us to create more products to deliver a 'woohoo!' feeling. KNSD: What makes YouCopia organiz- ers different? LG: YouCopia products go beyond the basic bin. Our organizers can be cus- tomized to fit different needs and spaces, without any installation. We have adjustable dividers, tiered shelving, mod- ular sizing and other innovative features that help consumers organize things exactly the way they want. We know many people don't enjoy the process of organization, so our products do the work for them. KNSD: What are the new products being introduced at the show? LG: We're excited about our new line of UpSpace™ products that feature adjustable shelves to maximize vertical storage of dishes and glasses, water bot- tles, kitchen wraps and boxed items. We're showing our new ShelfBin™ 4- YouCopia (Cont'd. from p. 1) Tier Divided Bin and ShelfSteps™ Expandable 3-Piece Set for pantry organ- ization. There are some exciting updates and expanded versions of popular YouCopia items too. You can see it all in booth #N7830. KNSD: Why is being a woman-owned business important to you? LG: We're proud that YouCopia is a WBENC-Certified Women's Business Enterprise. We need women entrepre- neurs because we need better represen- tation in businesses that are solving everyday issues. The current political and cultural climate is empowering women to not only have their voices heard, but also act as strong leaders and industry disruptors. KNSD: Would you say that your organi- zation products appeal to particular per- sonalities? LG: Life is wonderful and busy and messy. Most people don't want to spend a ton of time or money making every- thing perfectly organized in rainbow col- ors. We have a running joke that YouCopia's organizers are for the profes- sionally disorganized. Marie Kondo already has a game plan. The rest of us need a little help. For more information, go to www.youcopia.com, call 872.242.7700 or stop by booth #N7830.