Oser Communications Group

NACS18.Oct9

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Convenience Retailer Show Daily 4 1 Tuesday, October 9, 2018 Ward's suite of solutions include SaaS (Software as a Service), electric vehicle charging control and reporting, tighter integration with tank level gaug- ing systems and IoT based Fuel Control Terminals. Fuel View software and telematics vehicle monitoring offers secure automated control from storage tank to vehicle tank lowering operating costs with actionable data on fuel or elec- tric powered fleets. Fleet View software's advanced GPS options allow our cus- tomers to realize lower fleet costs through idle time monitoring, improved driver habits and enhanced security. Customers can pair GPS with geo-fenc- ing for movement awareness and loss prevention of assets. CRSD: Why are you at NACS? MW: We intend to network with existing customers, meet with potential customers and distributors and advance market awareness of the new products we are launching, such as the IoT Fuel Control Terminal, Electric Vehicle Charging Stations and control software, Software as a Service (Saas) and a tightly integrat- ed Tank Level Gauging System. E.J. Ward (Cont'd. from p. 1) CRSD. What brings pride to the compa- ny as a whole? MW: We take pride in our ability to lis- ten to our customers, really listen, and then make changes or improvements based on the information we have received. The value we provide to our customers comes down to the reality that we are able to enhance a customer's effi- ciencies through technical advances and then provide relevant products and serv- ices to a specific customer based on that customer's needs. CRSD: Is there a target customer? MW: We work with corporate fleets in any industry and of any size. CRSD: How do your products or servic- es help your customers compete in the marketplace? MW: By increasing their efficiency, road safety and account accuracy while decreasing fuel loss, E.J. Ward, Inc. is able to help our direct customers be the best of the best in their own industries. For more information, stop by booth #7058, go to www.ejward.com or call 800.580.9273 or 210.824.7383. Savings and Environmental Impact Calculator clearly outlines the many cost and environmental benefits of installing our high-speed, energy-efficient XLERA- TOR ® , XLERATOReco ® or ThinAir ® Hand Dryers instead of paper towels. Convenience stores that have installed the XLERATOR models in their restrooms save as much as 95 percent over paper towels and eliminate their labor, maintenance and waste. The result is not only a more hygienic restroom environment, but real bottom line sav- ings; convenience stores typically see a return on their investment within the first year of purchase. To determine how much your store could save with the installation of XLER- ATOR Hand Dryer models, you will need the following information: number of paper towels used annually, cost per case delivered (including freight and tax), Excel Dryer (Cont'd. from p. 1) number of paper towels per case and your kWh rate. Using that information, you can calculate the number of paper towels you use annually and your number of hand dries per year. The cost savings analysis will compute the hours of hand dryer use, as well as the cost of electricity per hour compared to paper towels. You will also be able to determine your annu- al hand dryer cost versus paper towels and the resulting annual savings. Additionally, the analysis provides you with information on your environmental savings, including the weight of paper towel waste that was eliminated and the percent reduction of hand drying carbon footprint, which is equal to trees saved, cubic meters in landfill saved, gallons of water saved and emissions saved from number of gallons of gasoline. For more information, go to www.exceldryer.com/calculator.php or visit booth #2576. over-the-counter product as opposed to the traditional "prescription-first" route seen with most new over-the- counter drugs; an unusual occurrence in the world of over-the-counter prod- uct approvals. "The early success we're seeing with LUMIFY is due in part from the exten- sive research our team conducted with consumers," said Sharon Meckes, LUMIFY Launch Lead, Bausch + Lomb. "Through in-depth research, we sought to understand how to develop the product's unique market positioning and under- stand our lead target consumer; those who appreciate the opportunity to reduce redness to help their eyes appear more naturally radiant." In order to establish this new brand in the marketplace, Bausch + Lomb launched a substantial national media campaign inclusive of the innovative use of social media and influencers. The brand has also been working closely with retailers to support the launch. "Our retail partnerships have been Bausch + Lomb (Cont'd. from p. 1) extremely critical to launch," said Todd LaRue, Vice President, Retail Sales, Bausch + Lomb. "Together with our retail partners we have implemented cut- ting edge digital, influencer and social shopper marketing campaigns, and gar- nered significant in-line and off-shelf dis- play support. We believe these efforts, which are the basis of our in-store strate- gy, will help capture our target audience where we know they are shopping." Even though it's still early, initial results look promising. "In its first eight weeks on-shelf, LUMIFY has already become the No. 1 doctor recommended and No. 3 best-selling brand of redness reliever eye drops," said Chris Marschall, Vice President, Marketing, Consumer Healthcare, Bausch + Lomb. "LUMIFY is a truly innovative product, providing users almost an immediate visible benefit. With the significant investment we're putting behind the launch, we believe LUMIFY will become a must-have product for many people who are looking to reduce red- ness and have their eyes look whiter, brighter, more radiant." New Beverages from Body Surf Body Surf Brands, Inc., founded in 2017 and located in Jacksonville Beach, Florida, is committed to helping people journey through a more productive life with healthy hydration. It is estimated that up to 70 percent of people live in a state of chronic dehydration and are unaware of their condition. After 24 years in the beverage industry, Founder Jerry Wilson embarked on a two-year effort to create, produce and market a different kind of beverage. Certified USDA Organic, tasty and low-calorie (≤ 15 calories/16 ounce bottle), Body Surf Organic Infused Water was intro- duced to the market in December 2017. The product is currently available in four unique flavor infusions: Cucumber+Mint, Blueberry+Lavender, Strawberry+Mint and Mango+Yuzu. Since its launch, natural foods mar- kets, convenience stores, restaurants, hospitality venues and many other chan- nels have selected Body Surf as an addi- tion to their beverage offering. In less than six months, the company is into its third production run and is now distrib- uted by Champion Brands, Inc., across the Northeast Florida territory. The com- pany is focused on building consumer, customer and distributor value while expanding across the United States. The tagline, says Wilson, who also calls him- self "Chief Hydration Officer," is "Whatever Your Journey, Surf Well Hydrated!" He adds that they hope to share the taste of Body Surf with thou- sands of leaders and engage in dialogue about the potential for this unique brand. Body Surf Organic Infused Water is gourmet water with a fresh and appealing taste. Additionally, it is marketed to be a higher volume, single- serve infused water that delivers great value to direct customers and their consumers. USDA Organic yet shelf stable, Body Surf brings a "best used by date" of 12 months from the date of produc- tion. The beverages can be stored in an ambient storage room prior to chilling while being merchandised in the grocery section at room temperature. The company believes Body Surf's retail customers will find these delicious beverages to be a welcome and prosper- ous product to offer to their consumers. The taste is very refreshing. The contain- ers are BPA free. Simply stated, the prod- uct checks all the boxes for retailers. Body Surf seeks consumers from healthy, active lifestyles as well as any individual looking for a healthy, change- of-pace beverage. The products have per- formed well in chilled grab-and-go occasions, meals, afternoon beverage breaks, and they are terrific as "skinny mixers" in an evening cocktail offering. Body Surf is proud to be a beverage that is not only parent-approved but actu- ally enjoyed by children. Wilson concludes, "We are very proud of the positive reaction we have had from our customers and their con- sumers. Although Body Surf was designed with and for the Millennial population, we have seen our user base range from younger children to baby boomers. This is a great hydration option for anyone seeking gourmet water without the fuss of hand making an infused drink." For more information, go to www.drink bodysurf.com or call 904.602.9930. Alpine Valley Bakery: Nutrition You Can Trust, Taste You Will Love At Alpine Valley Bakery, the secret to quality is to keep it simple: only use the best organic ingredients to make healthy and delicious products. The company stands by its promise to never use artifi- cial flavors, sweeteners, colors or preser- vatives. Its products are full of whole grains, are USDA organic and Non-GMO Project Verified. Made using only clean and simple ingredients, Alpine Valley Bakery products will deliver not only nutrition, but the delicious taste and soft texture your whole family will love. Alpine Valley Bakery makes a full line of organic sliced breads, ranging from smooth and simply delicious Country White, sweet soft Raisin Cinna- Wheat, to grainy and crunchy Multi Grain with Omega-3 (its No. 1 seller). The company is excited to introduce its Organic Hamburger and Hotdog buns, as well as its Sprouted Harvest Multi Sprout and Seedy Sprout. At 2 grams of sugar and less than 100 calories, it's the perfect fit for the entire family. In 1995, Alpine Valley opened its first bakery in Mesa, Arizona and soon cap- tured a growing local market and loyal customers. Popularity grew and one year later, its products were being sold in gro- cery stores. Since that time, Alpine Valley has grown into a nationally distributed brand, sold in Costco, Sam's Club, Kroger, Sprouts and many other stores throughout the country, and is a leading brand of high quality organic bakery products. Alpine Valley Bakery. Nutrition you can trust, taste you will love.

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