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Convenience Retailer Show Daily Tuesday, October 9, 2018 3 6 Two Old Goats Ease Pain Naturally with Essential Oils, Goat's Milk Two Old Goats, LLC (TOG) located in Haltom City, Texas was founded 10 years ago. The company manufactures and dis- tributes herbal-sourced essential oil lotion, balm, soap, body wash and bath salts. Essential oils contain ingredients identical to those used in pain relief for- mulas. TOG's products are produced with the natural ingredients that provide the same relief available as over the counter products and other non-prescrip- tion analgesics. The company has a rat- ing of 4.6-4.7 and more than 100 pages of Amazon-verified customer reviews. It all began with Karen Pharr, a pro- fessional quilter, who suffered from dry, chapped and tired hands. After trying several lotions which contained worri- some ingredients or perfumes which fur- ther irritated her skin, she created Two Old Goats lotion. Using a highly effec- tive formula that included a surprise ingredient – goat's milk – along with six pure, natural, therapeutic-grade essential oils: lavender, chamomile, eucalyptus, rosemary, peppermint and birch bark, Pharr at last found relief. Pharr's friends, family, neighbors and fellow quilters loved her new lotion both for its silky texture and for its easing of tired, sore muscles. Pharr sold the business to friends Richard and Karen Snyder in 2008. Since then, the Snyders have established a national distribution net- work for the products all while maintaining the high quality and effectiveness of the original lotion. Current Chief Executive Officer/Chief Operating Officer and Owner, Karen Snyder, noted that this year she wanted to expand the customer base and extend the availability of TOG's healthy and helpful prod- ucts. She added that the company was launching bath salts, and targeting individuals with joint or muscular overuse condi- tions. TOG's demograph- ic is often the older, 50- plus, blue-collar workers, but all ages will benefit from these products. For more information, go to www.twooldgoats.com or call 866.324.3787. Naterra International Expands and Extends Baby Magic and Tree Hut Products Located in Coppell, Texas, Naterra International, Inc., is a leading U.S. man- ufacturer and marketer of beauty, baby care and personal care products. Naterra works alongside its sister manufacturing company to produce several nationally recognized retail brands. Through the years, Naterra has earned a reputation as being a responsive resource to some of the most influential names in the skin care and beauty indus- try. Since 1994, the company has been producing exceptional and generationally known beauty and skin care products that emphasize the true beauty of life. Ron Isom, President of the company, says Naterra is driven to provide quality for- mulas within its brands at an affordable price. Two brands that the company man- ufactures and markets, Baby Magic and Tree Hut, are launching new versions or expansions of previous products this year. Baby Magic has redesigned and reformulated its 65- year-old products and is introducing two new segments to the brand: wipes and treatments. Tree Hut is expanding into hair care and extending its offering of skin care products, including specialty products direct from Korea. The majority of Baby Magic cus- tomers are moms who know the brand down through their family generations. Baby Magic products reach a broad ethnic- ity mix and appeal to all income levels. Tree Hut seeks busy, confident, hard-work- ing women who want quality products at an affordable price. Both brands provide quality formulas with "good- for-you" ingredients, all at a competitive retail price. For more information, go to www .naterra.com or call 972.616.6100 or 800.433.6392. Nature's Truth Provides Consumers with a Wellness Routine An interview with Kim Vigliante, Senior Vice President of Sales and Marketing. CRSD: Tell our readers about your busi- ness. KV: Nature's Truth ® , a division of Piping Rock Health Products, was founded in 2014 and is located in Ronkonkoma, New York. Piping Rock Health Products was founded in 2011 by Chief Executive Officer Scott Rudolph. Nature's Truth is a rapidly expanding wellness company that is a leading innova- tor in aromatherapy, vitamins, supple- ments, nutritional powders and top trending ingredients. We take pride in being able to deliver the highest quality innovative prod- ucts at a great value by doing in-house what other companies outsource. This enables us to guarantee potency, quality and safety in everything we do as well as meeting and exceeding speed-to-market expectations on new and trending products. This year, we are launching many new products. To name a few: Unflavored Collagen Powder, Hemp Seed Oil Softgels, Eucalyptus Essential Oil Mist and Melatonin 10mg Liquid. CRSD: Who are your target customers? KV: Our targeted customers are those that are dedicated to a healthy lifestyle, between the ages of 25 and 64, and over 78 percent of our customers are women. According to recent data, our customers earn between $35,000 and $100,000 per year. CRSD: What is your company most proud of? KV: At Nature's Truth, we take pride in our ability to meet con- sumers' needs by introducing new, innovative items to market quickly, which has enabled us to become a top growth driver in the category. By operat- ing with full vertical integration, we are able to provide consumers with the trend- ing ingredients they are looking for in the unique delivery forms that best fit their busy lifestyles. By providing consumers with a wellness routine that encompasses everything from vitamin staples to latest trending supplements, farm fresh pow- ders and 100 percent pure aromatherapy, we are not only transforming the vitamin aisle to any overall wellness section, but successfully driving new users to the cat- egory and fueling growth CRSD: How do your products or services help your customers compete in their marketplace? KV: We closely watch consumer trends and have a proven model for success in launching new products into the marketplace. We are able to identify trends early on and have a testing platform that determines if new products will perform well. By own- ing and operating our own facilities, we are able to bring new products to shelves quickly so retailers can capitalize on the latest trends. Our retail partners count on us to provide them with new products that we know will sell well. For more information, go to www.natures truthproducts.com and www.natures trutharoma.com. Potential customers can follow up with Beth Potere, Vice President of Sales, by calling 234.714.9841. New Bone Suckin' Wing Sauces Bone Suckin' ® Sauce has two new Wing Sauce flavors: Honey & Habanero and Garlic & Honey. Honey & Habanero has been burning up the shelves with the per- fect combination of sweet and heat just waiting to hit the wings at your cus- tomers' homes. It's time for a wing eating competition tonight is the lure on the bot- tle! Not far behind in rivaling debut is the Bone Suckin' Garlic & Honey Wing Sauce. The bottle will lure in your cus- tomers, asking them to smell the aroma of garlic and enjoy the sweet taste of honey while their family devours the chicken wings. These two new Bone Suckin' Wing Sauces are must-haves for easy family dinners at home or all day tailgate events. Just bake, fry or grill your chicken wings, coat with butter and toss in the Wing Sauce. Chicken wing recipes right on the bottle. Don't forget the celery sticks and dressing. Just remember, when it comes to the most delicious family food, Bone Suckin' Sauce is guaranteed to give that five star flavor and keep 'em coming back for more. Created in true Western North Carolina style, the original Bone Suckin' Sauce is a tomato based sauce made with honey, molasses, apple cider vinegar, mustard, onions, garlic, natural spices and a little bit of horseradish. It's the serious barbecue, grilling and marinating sauce for land and sea. "We're Talkin' Serious." Bone Suckin' Sauce is the only barbecue sauce rated A+ by Health Magazine, No. 1 by Newsweek, Food & Wine and many others. All of the Bone Suckin' products are non-GMO, gluten free, no HFCS and no canola oil. Bone Suckin' Sauce is distrib- uted by Ford's Gourmet Foods – a fourth generation, Raleigh, North Carolina- based family business that creates and distributes some of the world's greatest tasting non-GMO, gluten-free foods, including the internationally acclaimed Bone Suckin' Sauces, Earth Family ® , Fire Dancer ® , Southern Yum ® and Wine Nuts ® . Made in North Carolina for over 25 years, Bone Suckin' Sauce is now sold in over 70 countries around the world. If you are a current retail- er, visit www.bonesuckin .com and click on Store Locator. Check your items carried, store hours and address to make sure it is cur- rent so you are getting all the customers coming to your store. To find out more and to become a retailer or dis- tributor, call 800.446.0947 or email sales@bonesuckin.com. For more information, go to www.bone suckin.com, call 919.833.7647 or email sales@bonesuckin.com.