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Convenience Retailer Show Daily 2 5 Tuesday, October 9, 2018 New Products and Flavors from The ICEE Company The ICEE Company, the leader in the frozen beverage industry, offers the best frozen brands in the business. The brand portfolio is anchored by ICEE ® , the No. 1 and most highly recognized frozen bev- erage in the world. Other brands in the company's portfolio include SLUSH PUPPiE ® , the No. 1 brand in the slush category, JUiCE 100 ® (a 100 percent fruit juice for schools), ARCTIC BLAST ® , Thelma's Lemonade and ICEE SLUSH ® . As a leader in frozen innovation, this year The ICEE Company is debuting a variety of exciting new flavors and equipment never before seen in the frozen beverage category. The ICEE Company has added a sour, spicy twist to the traditional flavor lineup with the new ICEE Warheads ® and Warheads Hotheads ® flavors. The new flavors include ICEE Warheads Watermelon, Warheads Hotheads Lava Lime, Warheads Hotheads Piping Hot Pineapple and Warheads Hotheads Molten Mango. The sour and tart flavors of the top-selling Warheads candy is now avail- able as a sweet and spicy frozen treat! The company is also making a splash this year with a new Frozen Nitro Coffee line using the Innovative Twisted Chill™ by ICEE Machine. The Nitro Frozen Coffee beverage is infused with nitrogen to create a silky smooth, creamy texture without using dairy products. Customers can still add special flavor shots, such as Mocha, Vanilla and Irish Cream. With the beverage category evolving and consumer demand changing, The ICEE Company is reinvent- ing conventional flavors and introducing Handcrafted Chill™, a new line of craft beverages with a fresh con- temporary look. Handcrafted Chill is a flavor lineup of a variety of agua fresca flavors, teas and lemonades. You can expect to see flavors like Watermelon Lime Fresca, Blood Orange Lemonade and Orange Guava Green Tea. The ICEE Company's goal is to con- tinue to be the category leader and num- ber one provider with exceptional cus- tomer service and profitable frozen bev- erage programs. The company will con- tinue to offer consumers new and excit- ing products to meet changing needs while maintaining the integrity of the iconic brand, ICEE ® . About The ICEE Company The ICEE Company is a leader in the frozen beverage industry, and offers the top frozen beverage brands in the business. It is committed to delivering customer excellence through efficient opera- tions, marketing innova- tion, sales advancement and financial success. Its vision is to be known for exceptional consumer service and con- sumer experience. Its core products are fun treats which have been enjoyed by kids and adults for almost 50 years. Its authentic, classic brands make con- sumers part of a tradition of stories and story tellers. The ICEE Company is a subsidiary of J&J Snack Foods Corp. and operates branch offices throughout the U.S., Mexico and Canada with an emerging international presence. Visit The ICEE Company at booth #5048. For more information, call 800.423.3872 or go to www.icee.com. David Biernbaum Passionate About SmartMouth's Rapid Growth By Tara Kane, Director, Retail Communications David Biernbaum is Founder and President at David Biernbaum & Associates LLC., Consumer Goods Marketing, National Retail Sales, Consulting and Equity Development. Since 1977, David Biernbaum and his teams have achieved extraordinary suc- cess delivering brand-equity and brand- achievement for client-companies, retail partners and more than 200 consumer products on today's shelves, mostly health and wellness. Biernbaum special- izes in premium-priced specialty brands that deliver category expansion and incremental dollars. Since November of 2015, David Biernbaum devotes much of his time to St. Louis-based SmartMouth Oral Health Laboratories, where he is acting as Chief Marketing Officer, heading up strategic business development, retail broker-sales management and consumer products marketing. SmartMouth markets highly effective specialty oral rinses, toothpaste and mints. Since January 2016, with Biernbaum's elite marketing skills, bro- ker-sales leadership and as the compa- ny's primary national accounts profes- sional, SmartMouth has grown to become a $36 MM retail brand, more than triple its size from $11 MM as recently as 2014. Biernbaum speaks glowingly about his Chief Executive Officer-client, and now, very close friend, Andrew Burch, who in 2014 was appointed by a new Board at St. Louis-based Triumph Pharmaceuticals, dba SmartMouth Oral Health Laboratories. "Andy inherited a tumultuous situation left behind by previ- ous management." He added, "Andy's own background of success and expertise is in finance and banking, so being a level-headed entrepreneur with rare management skills, he imme- diately surrounded himself, and the brand, with a high-level experi- enced team in marketing, sales, operations and manufacturing." Biernbaum explained, "When Andy put his complete faith and confi- dence in me and handed over the keys to me for such a strategic role, that was all the motivation I needed to make SmartMouth start to achieve its real potential, which I always knew was much greater than its past." Biernbaum adds, "I have zero doubt that SmartMouth will keep developing at this pace, and probably even faster." When Biernbaum began in his new role, he brought on his own network of independent brokers that under his lead- ership achieved much faster success, effective placement, shelf-presence and productive promotions to drive new trial for a premium mouthwash brand. In addition, Biernbaum inaugurated a high- ly effective marketing strategy with a dynamic new mix, and much improved messaging and brand-statement. Biernbaum summarized, "SmartMouth expands retail oral health solutions with innovation, science and technology, category growth, premium profits, shelf- space productivity and off-the- charts customer and consumer- loyalty," He added, "for consumers, SmartMouth delivers on its promise not only to eliminate bad breath, but also to prevent bad breath from returning for up to 12 hours per rinse." He noted that the brand line-up also includes a Clinical DDS formula that offers the same bad breath protection, but also provides enhancements for healthy gums and plaque prevention, and an oral breath rinse providing dry mouth benefits. SmartMouth also launched a premium toothpaste with zinc and dry mouth mints with zinc and xylitol. For more information, email david@biernbaum.com, or go to www.biernbaum.com or www.smart mouth.com. Synodrin Complete Joint Health, Powered by IMMUNODRIN Synodrin is the first brand to offer a com- plete joint health solution. Synodrin offers both a topical analgesic and an oral joint health supplement formulated to provide muscle, joint and arthritis pain relief. The difference between Synodrin and other products on the shelf is IMMUNODRIN™, its proprietary active ingredient clinically proven to reduce inflammation and provide immune sup- port. Synodrin delivers value to your cus- tomers through three points of differenti- ation. First, Synodrin is the only brand to market that provides IMMUNODRIN, a powerful Omega-5 which targets inflam- mation naturally and provides immune support. Second, Synodrin is the first brand to provide a cohesive, national brand message that addresses both inter- nal and external joint health. Lastly, Synodrin is committed to supporting its retail partners with a national TV invest- ment designed to increase brand aware- ness and drive customers to your stores. Synodrin Complete Joint Health products are available nationwide in drug and grocery channels, with national media already underway. This retail sup- port program includes national TV, Print FSIs and Coupons.com. Its primary goal will be to systematically drive new shop- ping trips into the joint health category while improving buyer conversion with existing customers. The company is so confident that its products will work for your customers, it offers a no hassle 100 percent money back customer guarantee. Why Synodrin? Natural Solutions for Life, the makers of the Synodrin Complete Joint Health product line, are head- quartered in Robinson, Illinois, and have been manufacturing all natu- ral joint health supple- ments for nearly 15 years. Each of its products are formulated using only the highest quality ingredients available in its cGMP and FDA regis- tered facilities. "Our core competency is joint health, it's who we are, it's what we do, and I'm very excited about the future growth opportunities that exist for our company in these categories and other segments of HBW," said Ron Cotting, Vice President of Operations. Product Highlights Synodrin Lidocaine Max+ Topical Gel (4% maximum strength) + IMMUN- ODRIN. Child resistant cap. Synodrin Turmeric Max Capsules are the most complete and strongest turmeric product on the market today. Total dosage is 1,220 mgs/serving with turmeric at 1,200 mgs at 95% curcuminoids + 20 mg of Bioperine. Synodrin Fast Acting Arthritis & Muscle Pain Relief Topical Gel is clinically proven to pro- vide arthritis, muscle and joint pain relief. Synodrin is the only product on the market to include both IMMUNODRIN and hyaluronic acid. Synodrin Triple Action Capsules deliver more than 2,200 mg per serving, clinically proven to offer relief in as little as seven days, and offers more than nine times the hyaluronic acid as other leading brands. Synodrin Advanced Triple Action Capsules featuring IMMUNODRIN + UC-II™ is the most complete type II collagen based product. Clinically proven to offer relief in as little as seven days. For more information, go to www .synodrin.com or call 855.499.6735.