Issue link: http://osercommunicationsgroup.uberflip.com/i/972588
Hardware & Housewares Review 7 Tuesday, May 8, 2018 Three Things Customers Love About B+B Household Cleaning Products By Claudia Crea, President and Chief Executive Officer, B+B Household Cleaning Products When we launched B+B, our goal was to provide families with a safe and effective way to keep their homes clean. In addition to great feedback on the effectiveness of our product line, cus- tomers really seem to love these three additional things about B+B. 1. The Fragrances When we clean our homes, we aren't just looking for products to clean the sur- faces. Let's face it, if we don't like the smell of a cleaning product, we won't use it. Our customers have been raving about how much they love cleaning with B+B due to the fresh scents they leave behind. This is extremely rewarding, as we spent a very long time finding the per- fect fragrance for each product. If you are picky about the fragrance of your cleaning products, give B+B a try! 2. Giving Back From day one, we've donated a portion of the profits from each bot- tle sold to local animal shel- ters and charities in honor of our company namesakes, Balthazar and Brisco. Now, our customers are getting in on the action. We have a Round Up For Charity option at checkout, which allows customers to simply round up their purchase, with the extra change being added to our standard donation. This has become very popular and it's fun to see that our customers share the same beliefs and support the same chari- ties that we so strongly believe in. 3. Product Safety The final and most important area that customers really have responded to is our commitment to safety. As a chemist, I know how dangerous harsh chemi- cals can be to us and our environment. That is why we only use plant-based surfactants and natural essential oils in our prod- ucts, not harsh chemicals. Additionally, all products are made in the USA, allowing us to have maxi- mum control over the safety of our line. Those are the three things that our customers love most about B+B house- hold cleaning products. We're excited for you to try them and look forward to hear- ing what you love about B+B! For more information, go to www.bandb cleaners.com. include the Quirky Power products, Arctica Drinkware & Coolers, Night Stars Laser Decorative Lighting, FitNation & Echelon fitness products, Hurricane Spin Mop systems, Q-Beam flashlights, Bob Vila products and many more. For more information, stop by booth #4420 or contact info@viatek.com. Viatek (Cont'd. from p. 1) pureWash Pro Cleanses the Laundry Market There's a new thing happening in wash- ing machines in tens of thousands of homes across the United States. Clothes are being washed without detergent, without hot water and without color or fabric sorting, and they are coming out smelling fresher, cleaner and more germ- free than ever before. pureWash Pro is an innovative home cleaning technology that has been used in hospitals and hotels for more than 30 years and is now available to the residen- tial laundry market. By adding 100 per- cent safe ozone-infused water to the wash cycle of any washing machine, clothes come out clean, fresh and fluffy. This clinically-proven technology kills germs and bacteria 50 times better and 3,000 times faster than chlorine. pureWash Pro brings a brand new revenue and gross margin stream to the laundry appliance market. While concern about germs and bacteria in people's per- sonal environment is growing and chem- ical-free living is trending, this represents an attachment sale or aftermarket add-on and a huge value for the customer. In addition to the health values, pureWash Pro provides ongoing savings that pays for itself within the first year from reduced deter- gent, softener, bleach and lower energy costs. pureWash Pro is building quickly in retail throughout the country. One regional appliance chain sold more than 7,500 units in 2017 alone with customers rav- ing about the impact pureWash Pro has had on their lives. One reviewer states, "pureWash Pro works extremely well. I can wash my darks and lights together with zero leaching and I've absolutely noticed a sizable difference in my water and electric bills since we don't use any hot water for our laundry. My clothes smell super fresh, and the mold ring that apparently forms on most front-load washing machine has completely gone away for us. I cannot smell any strange odors any- more in the washer. Awesome product, thank you!" For more information, go to www.green techenv.com. Neatfreak Transfers 'W' Innovation to Shoe Storage For three decades, Neatfreak Group has designed, manufactured and distributed innovative products to retailers around the world. Neatfreak pro- vides imaginative solutions that make life easier, keep things organized and helps control chaos from the clos- et to the laundry room and beyond. First, it took inspiration from disposable shaver han- dles, which offer stiff dura- bility yet are lightweight, and developed a thin "W" profile structure to its hang- ers. The result was a 10 per- cent increase in strength for the same material weight compared to a simple plastic tubular hanger design. With maximum durability while using less material, reducing the carbon footprint, it's a true environmen- tal story. Now, it has transferred that innova- tion to the Neatshoe, a stackable shoe rack with unlimited configurations and retail possibilities at a reasonable cost. This innovative shoe rack goes beyond the simple plastic OPP shoe rack with its strength and durability, stylish design and functionality, as well as affordability. The "W" profile gives this structure the sturdiness and strength of a heavy-duty shoe rack, while keeping it lightweight by using less plastic than a solid struc- ture. The honeycomb design allows the consumer to place cross poles wherever they are needed to configure a shoe rack that suits their needs by moving poles closer together for kids' small shoes, stagger the front and back poles for high heel shoes or remove a pole to make room for tall boots. Even place the Neatshoe on its side to store shoes under a bed! The innovative lock- ing mechanism allows you to stack the Neatshoe without fear of it slipping off the one below. The Neatshoe is also available to retailers with a variety of options, like plastic or metal shelves, casters, shorter or longer poles, and can also be made in any color. The possibilities are endless. Go to www.neatfreak.com to learn more.