Issue link: http://osercommunicationsgroup.uberflip.com/i/960903
Chain Drugstore Daily 2 9 Monday, April 23, 2018 top insights from the research include: shoppers today are only willing to spend up to 57 seconds in the candy aisle and the longer they search the more frustrated they become; 70 percent of impulse pur- chases are being driven by visibility or an in-moment craving; and 41 percent of buyers' primary reason for purchasing chocolate was that it looked delicious. Using these insights and more, the Mars Wrigley Confectionery omnichan- nel approach aims to provide retailers with solutions to build an integrated in- store experience. It takes into account the full shopping journey and includes recommendations for the front-end, center store as well as digital channels. This insights-driven approach bridges the gap between peoples' expectations of candy and their experience of shop- ping for it. For example, based on its research, the company recommends strategically redesigning the candy aisle to create a more intuitive experience that reduces searching time, increases satisfaction and ultimately drives sales. Mars Wrigley Confectionery is supporting retailers by converting its popular products from lay- down bags, which are difficult to display Mars Wrigley Confectionery (Cont'd. from p. 1) in an engaging way on shelves, to stand- up pouches. This format has also proven popular with consumers – stand-up pouches are encouraging shoppers to not simply buy confectionery, but also more of it. In fact, purchases of M&M'S™ stand-up pouch- es are up 38 percent, they have attracted 3 million more consumers to purchase this year, and consumers are spending 3 percent more per trip with stand-up pouches. In a time when the number of trips are down, increasing the amount shoppers spend per trip is essential to driving profitable growth for retailers. With this holistic view of the entire shopping journey and actionable insights, the company is partnering with retailers to help them connect with the shopper and grow sales. Additionally, Mars Wrigley Confectionery is committed to always updating research and insights to stay ahead of the evolving shopping experience. It will continue to uncover industry trends and shopping behaviors to ensure retailers have the insights they need to grow their sales. For more information, contact your Mars Wrigley Confectionery representative, visit cabana #21, go to www.mars.com or call 800.631.7630. SmartMouth suite of SmartMouth Original Activated, and SmartMouth Clinical DDS. Biernbaum summarizes SmartMouth's retail mission: "SmartMouth expands retail oral health solutions with innovation, sci- ence and technology, to create incremental category growth, premium profits and exceptional shelf-space productivity." Biernbaum explains, "The SmartMouth brand is delivering on all key initiatives; SmartMouth is driving category expansion, innovation, elite technology and science, advanced oral health solutions; all supported with aggressive marketing. The brand pro- vides retail partners superior shelf-space productivity, unparalleled customer loy- alty." Biernbaum illuminates the "Smart Marketing" approach. "We instituted the practice of targeting behavioral markets, expanding to platforms that enable SmartMouth to inform and educate chronic sufferers of bad breath on the real causes, and how 'Smart Science' actually works, and why SmartMouth's technolo- gy is the solution for not only eliminat- ing, but also preventing bad breath from returning, for 24 hours with two rinses per day." Biernbaum points not only to aggres- David Biernbaum (Cont'd. from p. 4) sive TV, radio and print marketing, but also, he explains, "an in-house everyday non-stop relentless approach with digital media that successfully 'finds con- sumers,' even moreso than traditional reliance on consumers finding the brand!" Biernbaum gives a lot of credit for success to the client. "SmartMouth is an amazing product that delivers on its prom- ise. The brand loyalty is off the charts." Additionally, Biernbaum eagerly shares credit with his SmartMouth associates. "In 2015, Chief Executive Officer Andrew Burch put his trust and confidence in me, personally and professionally, and that's all I needed for motivation. I'm blessed to have a hard-working, very talented team to work with at the company, and my inde- pendent network of very loyal brokers, the very best in the business." Biernbaum and his teams have led or critically influenced brands such as Australian Dream, Aquafresh, Zooth, Mineral Ice, ZarBee's, OraBrush and several others. Biernbaum has held man- agement, consulting and executive posi- tions at Gillette, Oral-B, Vi-Jon, Abbott Laboratories, Upspring Baby, Zooth, Inc. and other CPG brand leaders. For more information, email david@biernbaum.com, or go to www.biernbaum.com and www .smartmouth.com. Niacin ER tablets are the latest addition to the company's broad portfo- lio of cardiovascular products. Specifically, Niacin is indicated to reduce elevated TC, LDL-C, Apo B and TG and to increase HDL-C in patients with primary hyperlipidemia and mixed dyslipidemia and to reduce the risk of recurrent nonfatal myocardial infarction in patients. Additionally, it is indicated to slow progression or promote regres- sion of atherosclerotic disease in patients with a history of coronary artery disease (CAD) and hyperlipi- demia. The product has an estimated market size of $128.4 million. Aurobindo (Cont'd. from p. 4) Within the vast oral contraceptive space, Aurobindo has some 23 products approved and/or in the pipeline. Specifically, it is set to launch Norgestimate and Ethinyl Estradiol Tablets, the AB-rated generic equiva- lents of Ortho Tri-Cyclen ® and Ortho Cyclen ® respectively. Aurobindo is launching these under the trade names Tri-Lo-Mili™ and Mili™. It is very excited to enter this space to provide greater options and value to women within this diverse patient demograph- ic. For more information, contact your account manager, visit www.aurobindousa.com, call 866.850.2876 or table booth #444. "Today's patients are discharged more quickly and this changes the product assortment that they will need. First-aid shouldn't have to be intimidating for the patient or the loved ones providing care for them. That's why we've partnered with Church & Dwight, the owners of ARM & HAMMER, to bring to market a product that naturally soothes and provides com- fort to wounds. Receiving Product of the Year is a testament to CURAD's dedica- tion of bringing hospital-grade technology to consumers at home and helping them feel empowered and confident in the prod- ucts they're choosing." As the winner in the First Aid cate- gory, CURAD SOOTHEPLUS products will display the distinctive Product of the Year logo on packaging and promotions. According to Mike Nolan, Chief Medline (Cont'd. from p. 1) Executive Officer of Product of the Year, "Product of the Years' distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned com- petitive advantage." The CURAD SOOTHEPLUS line includes large and small gauze pads (25 count), medium non-stick pads (10 count), and rolled gauze (5 count), each containing the beneficial properties of ARM & HAMMER Baking Soda. For everything from burns to wide scrapes, and even for recurring or chronic wounds, SOOTHEPLUS gauze and pads provide a fresh approach to treating troublesome wounds. For consumers in search of bet- ter ways to meet their first aid needs at home, SOOTHEPLUS provides solutions supported by over 40,000 consumers. For more information, visit table #532. Apple Infused Balsamic Vinegar from Ariston Specialties Ariston Specialties introduces its new product – Apple Infused Balsamic Vinegar. This is a high-quality product, and it is offered in 8.45-ounce bottles at a great price. It's also offered in bulk form for Ariston's Refill & Save Program. The grape type used for this apple- infused balsamic vinegar, sourced in Modena, Italy, are mainly Lambrusco and Trebbiano, Sangiovese, Ancellotta and Montuni. The vinegar has an extremely thick consistency and a fla- vor that's sweet with very light pun- gency and tasting notes of raisins, plum, and some smoothness from oak barrels. It pairs well with any fine cheese or fruit, and is a good finishing touch for dishes, including salads, filet mignon, seafood dishes, grilled vegetables, cer- tain desserts, vanilla ice cream, Greek yogurt, gelato and many more. It's also great for marinades or salad dressings, for which it pairs well with Ariston Select 100% Extra Virgin Olive Oil, Ariston Lemon Infused Olive Oil, Ariston Orange Infused Olive Oil or Ariston Blood Orange Infused Olive Oil. For more information, call 860.263.8498, email aristonspecialties @hotmail.com or go to www.ariston specialties.com. Pacific Pickle Works Earns Non-GMO Project Verification Pacific Pickle Works has announced that the company's award-winning line of 11 all-natural pickled vegetables has earned Non GMO Project Verification. Hand-packed within 24 hours of delivery, every batch of bold and spicy "West Coast" pickles features peak-sea- son produce, sourced locally and organic whenever possible. Sporting playful names such as Jalabeaños, Unbeetables and Brussizzle Sprouts, all of Pacific Pickle Works' Non GMO Project Verified products are also naturally gluten free, fat free and kosher, with zero artificial ingre- dients or refined sugars. For Founder and Chief Executive Officer, Bradley Bennett, maintaining the Non GMO Project Standard aligns seamlessly with the company's endur- ing commitment to a superior-quality, clean label consumer experience. "As a small business, we may lack the resources to run national ad cam- paigns," Bennett said. "But the effort that the Non GMO Project has put into building consumer trust and educating consumers on GMOs helps our brand cut through the noise to reach a wider audience." The Non GMO Project's Verification seal indicates that a product has been manufactured according to best practices for GMO avoidance, including thorough vetting of the supply chain and ongoing product evaluation. New labels bearing the organization's iconic butterfly logo began rolling out online and to stores in January 2018.