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Medline (owner of CURAD) is pleased to announce that its new SOOTHEPLUS™ gauze and pads have been named Product of the Year 2018 in the first-aid category. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national survey conducted by research partner Kantar TNS, a global leader in consumer insights. What makes CURAD SOOTHEPLUS gauze and pads so special? They feature ARM & HAMMER™ Baking Soda to provide an extra level of soothing care. For gen- erations, ARM & HAMMER Baking Soda has been used to soothe cuts, scrapes, burns and even insect stings. This unique line of products was created to utilize these trusted attributes. They're designed to be naturally soothing and help eliminate bacterial odors while promoting an exceptional healing environment by protecting wounds and absorbing excess drainage. Kimberly Washington, Vice President of Consumer Marketing at Medline, said, SOOTHEPLUS Brings Fresh Approach to First Aid Technology continues to change the way we shop, but brick- and-mortar stores aren't going away. As the lines between online and in-store shopping blur, consumers these days want an omnichannel experience that takes into account both in- store and digital avenues. Many retailers have already invested in multifaceted channels, including digital, to encourage in-store visits and additional purchases. But how do you integrate these channels even further to create a seamless shopping experience? Mars Wrigley Confectionery U.S. set out to answer this question by studying the shopping journey of 7,500 consumers over seven months. It interviewed in-store and online shoppers, commissioned studies on shopping missions and even executed an eye-tracking analysis of in-aisle shelving. What the company found helped it understand how and where consumers shop to build Mars Wrigley Confectionery's approach to omnichannel shopping. Some of the An interview with Kimberly Vigliante, Senior Vice President of Sales and Marketing. CDD: Tell our readers about your company. KV: In 2014, Nature's Truth was founded by Chief Executive Officer Scott Rudolph as a division of Piping Rock Health Products LLC. Backed by industry experts with more than 40 years of experience, Nature's Truth is a leader in high quality wellness with products ranging from innovative vitamins, supplements and nutritional powders to topical creams, serums and aromatherapy. Our dedication to meeting consumers' needs has led us to be the No. 1 broad line growth driver in the entire U.S. xAOC vita- min category, as well as the wellness company that produced the most new products in 2017. CDD: How are your new products distinguished from others already on the market? An interview with Rob Stewart, President and Chief Executive Officer, Amneal Pharmaceuticals. Stewart joined Amneal in January. He most recently served as Chief Operating Officer of Allergan and brings to Amneal more than 22 years of experience in global brand and generic pharmaceutical leadership. CDD: What compelled you to join Amneal? RS: Amneal felt like the right company, especially at such a critical time in the indus- try. Amneal's success is nothing short of phenomenal. The team here has built this com- pany from start-up to a leading generic pharmaceutical company with a deep product portfolio and one of the best pipelines in the industry. Our recent combination with Impax further broadens our capabilities. The market opportunity, the people and the culture all made Amneal incredibly com- pelling. Continued on Page 29 Continued on Page 28 Mars Wrigley Confectionery U.S. Launches Omnichannel Approach High Quality Wellness from Nature's Truth Rob Stewart Shares His Vision for Amneal Pharmaceuticals Continued on Page 28 Continued on Page 29 Oser Communications Group Palm Springs Monday, April 23, 2018 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS CABANA #21 TABLE #202 TABLE #532