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Kitchenware News & Housewares Review Show Daily Saturday, March 10, 2018 1 4 Spot-Not: A Decanter Cleaner that Works All across the world there are tens of thou- sands of wine decanters begging to have the inside of the decanter cleaned and pol- ished. But it was nearly impossible to properly dry and polish the inside of a decanter – until now! Spot-Not is so easy to use and so effective. The Spot-Not decanter dryer and pol- isher has two main parts: a drying cloth that goes into the decanter and a drying mitt for the outside. Magnetic bands insert- ed in both parts draw the two together and as you move the outer mitt, the inside cloth moves along with it, drying and polishing the inside of the decanter. The magnet bands are removable so the two highly absorbent micro-fiber pads can be washed and reused. Decanters and carafes you were ashamed to serve are suddenly restored to being your pride and joy. Spot-Not comes in retail-friendly packaging and master packs of 12, so it is really easy to buy. Spot-Not is a product of the Wine Lovers group, a consortium of profes- sional-grade wine accessories. For more information, call 865.671.7684. Stop by booth #N8516 to learn about merchant-friendly programs. Cooks Standard Cookware Brand Named 'Top Rated' and 'Best Seller' for Five Consecutive Years John Wei Shen of Neway International Housewares reveals what makes his com- pany unique. KNSD: Tell our readers about your company. What's your main line of business? JS: We design and make high-quality cookware products. Cooks Standard™ is "Top Rated" for five consecutive years. The cookware features a stay- cool handle; this handle design is patented in the U.S. (Patent and Trademark Office in 2011). The cook- ware handle provides a comfort grip and stays cool during cooking use. Since we introduced this line of cook- ware five years ago, it quickly became very popular in the marketplace. Now, when you search online, you will find so many customer reviews of this cook- ware and how much they love it. KNSD: What would you say makes your company unique? JS: 'Best Quality and Best Design,' which sets a standard for cookware. KNSD: What was the most significant event or series of events affecting your company in the past year? JS: This show gives us an opportunity to welcome new cus- tomers. Our customer retention rate is 100 percent. We were limited in resources to service new dealers last year, so we hope we can soon overcome this limit. KNSD: Did your marketing strategy in the past year provide you the overall position you had projected? JS: Yes, business growth is very fast. KNSD: Describe your current marketing strategy. JS: To offer the highest quality beyond customer expectations. KNSD: Are you introducing any new products this year? JS: We are expending our Cooks Standard high-end line, adding more sizes and functional items to meet cus- tomer need. KNSD: What distinguishes your prod- ucts from the competition? JS: Quality, quality, quality. KNSD: What is the nature of your distri- bution? JS: We welcome all channels of distribu- tors. KNSD: Tell our readers about your tradeshow objectives, plans, products, promotions, etc. JS: There are many new products avail- able in 2018, and we welcome distribu- tors as well as sales reps. For more information, email sales01@ newayusa.com, visit www.newayusa.com or stop by booth #S4810.