Issue link: http://osercommunicationsgroup.uberflip.com/i/948603
Kitchenware News & Housewares Review Show Daily 2 3 Saturday, March 10, 2018 Debbie Meyer Products Showcased at Show Known around the world as the "The Original Green Lady™" and "The Home Problem Solver™", Debbie Meyer ® has created a wide range of unique, innova- tive products using her wealth of knowl- edge and unstoppable creativity to find tangible solutions to common household problems. Debbie says, "Home is where my heart is, so I love creating ways to make everyday life easier and healthier; help save money, reduce waste and be more organized." Since her first invention, the Debbie Meyer CakeCutters™, Debbie has created numerous other unique innovations that make life easier, more economical, organized and cleaner. She is an award-winning entrepreneur, inventor, author, speaker, mentor and true innovator. Debbie is recognized as the creator of an entirely new category in food storage through her Debbie Meyer GreenBags ® and Debbie Meyer GreenBoxes™. Since their introduction in 2004, Debbie has helped millions of people save millions of dollars by extending the life of fresh pro- duce and baked goods and reducing waste. Independent laboratory testing and proven results have made her products world-wide successes. Other Debbie Meyer products being showcased at the show are: Debbie Meyer GeniusVac™ line of vacuum food sealing products to prevent freezer burn, Debbie Meyer GeniusSponge™ line of bacteria and mold inhibiting, longer last- ing, sponges, Debbie Meyer Twist&Core™ 3-piece set of food corers to turn vegetables and fruits into creative masterpieces, and the Debbie Meyer GeniusRack™, which creates an instant custom kitchen. Many other Debbie Meyer products are displayed in the Housewares America, Inc. booth #S1445. Debbie is in the booth, and is deliv- ering a Keynote address at the Inventors' Corner Pavilion on Sunday, March 11 at 12:45pm. For more information, visit www.debbie meyer.com or stop by booth #S1445. BeraTek Industries Turns Ideas into Profit BeraTek Industries is paving the way for a new standard in manufacturing. As a product design and manufacturing com- pany, BeraTek has mastered the art of developing innovative processes and solutions to get your product to market quickly and cost-effectively. "The high cost and long lead time of getting a physical product to the mar- ket is what led me to open the doors of BeraTek," said Gerald Beranek, Founder and Chief Executive Officer of BeraTek. "We started out creating our own consumer products which led us to develop a simplified solution to design- ing, manufacturing and marketing a product. This quickly motivated us to fill a need in the marketplace and ulti- mately share the resources we've built to support our product brands and help other companies create their own prod- ucts." BeraTek has developed a vertically integrated system that improves efficien- cy and communication and saves cus- tomers time and money. BeraTek has a portfolio of expertise in just about every step of the product development cycle. The BeraTek team can take your initial idea and help guide it through the processes of industrial design, engineer- ing, prototyping, mold manufacturing and production, all the way to the shipment of the product to retailers and/or direct to your consumer. BeraTek offers the freedom to manufac- ture at low volumes and/or high volumes so customers can grow and scale their business as needed without having to sit on too much inventory. This strategy is truly what sets BeraTek apart from com- petitors. If you have an idea you want to turn into a product, Gerald offers this advice, "the biggest thing you can do is to take action. I recommend getting your idea out there quickly without overthinking your product or brand. Just get going. You will learn along the way. If you have questions, give us a call and we can help guide the way." About BeraTek Industries BeraTek Industries is a product design and manufacturing company based in Iowa. BeraTek Industries designs and manufactures its own products, as well as offers its services to other entrepreneurs and businesses. The company mission is simple: turn ideas into sellable products quickly and cost-effectively. For more information, go to www.beratek industries.com, call 844.237.2835 or email info@beratek-industries.com. Covo Drinkware Relaunches as Freeheart Precision Products' brand Covo Drinkware, Made in the USA thermal insulated drinkware, is relaunching under the brand name Freeheart™. "We wanted a name that is more emotive and communicates the core brand elements of Adventure, Openness and Passion to our retail partners and consumers," said Rainer Kuhn, President of Covo Drinkware. "The name is all- inclusive, like our brand personality. It's also more reflective of our target market and retailers we're choosing to partner with as we accelerate our growth." The name Freeheart was decided upon after three months of developing hundreds of options, all focused on the brand's core attributes. The company consulted with branding agencies, mar- keting and communication professionals and key retail partners. After careful con- sideration, the Freeheart name was cho- sen. "We're entering our sixth year of operation and have transitioned from being simply an injection molding com- pany to an emerging consumer brand. We thought the time was right to make this move and create some excitement and passion around our high quality, innova- tive products," said Kuhn. Freeheart is in the process of devel- oping a new logo and building a new website with the URL www .gofreeheart.com.