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Consumer Electronics Daily News Friday, January 12, 2018 4 0 Samson Go Mic Mobile – Adding Superior Audio to Smartphone Videos The rise of DIY YouTube channels, the social media explosion, video blogging, mobile journalism and electronic news gathering have led to a revolution in video content; content often self-pro- duced on tablets and smartphones. While the pixel count, lens quality and process- ing power of smartphone cameras have reached dazzling new heights, the onboard audio quality hasn't really kept pace. That's where the Samson Go Mic Mobile comes in. Billed as the first Professional Wireless System for Mobile Video, the Samson Go Mic Mobile is an enhanced audio capture system created for today's on-the-go producers. Combining proven microphone expert- ise and innovative wireless technology, Samson has created an easy-to-use package that delivers a dramatic improvement in voice clarity and audio fidelity. The Go Mic Mobile system is available paired with either the Samson Q8 wireless handheld dynamic micro- phone transmitter, or with the Samson LM8 lavalier microphone and wireless beltpack transmitter. Either micro- phone option can be purchased individ- ually and added on to create a cus- tomized dual-mic configuration. Choose a mixed stereo signal, or output each channel separately to ease post- production down the line. "The Go Mic Mobile offers superior audio quality that lets me go live confi- dently at a moment's notice," says YouTube marketing maven Derral Eves. Certified by YouTube for Audience Growth, Eves is a video marketing con- sultant who has worked with some of the biggest brands in the world. "I produce an enormous amount of video content, and this system is fantastic for conduct- ing my one-on-one inter- views. Plus, the Go Mic Mobile is simple to use, making it the perfect choice for any video blog- ger." At the heart of the package is the Go Mic Mobile receiver. This compact 2-channel wire- less receiver delivers a clean, low-latency digital audio signal directly to any iOS device, smartphone, tablet or laptop via a single USB cable. Lightning, Micro-B and USB-C cables are included to ensure the proper con- nection. An analog output can provide signal to DSLR cameras and field recorders. The wireless design offers unparalleled levels of mobility, and eliminates unsightly wires from the video frame. Operating in the 2.4GHz wireless band, the Go Mic Mobile auto- matically seeks out the cleanest avail- able channel to deliver a crystal clear audio signal, while achieving up to a 100-foot (line-of-sight) range. A d j u s t a b l e bracket arms and/or hook- and-loop fas- teners connect the Go Mic Mobile receiver securely to any smartphone or tablet. The tri- pod adapter and DSLR shoe-bracket provide additional camera-mounting solutions. Inside, the rechargeable lithium-ion battery keeps the system running for up to 13 hours. Samson USB microphones gave voice to the podcasting crowd, and its original Go Mic changed the face of VOIP and webcam communications. Now, with the Go Mic Mobile, Samson is set to revolutionize the way mobile content creators capture audio for video. For more information, go to www .samsontech.com or stop by booth #21363 in the South Hall. 5G: The On-Ramp for the Connected Car Look around CES and you'll see that as the world becomes ever more connect- ed, industries are moving rapidly towards digitalization to meet customer expectations and business imperatives. 5G is about to throw this trend into overdrive. 5G technology is moving out of the lab and into the marketplace, transform- ing industries from healthcare, public safety and energy to retail and an indus- try hard to miss at CES – automotive. Ericsson's recently published 5G Business Potential report studied how digitalization will transform industries, including transportation. Current trends already draw on digitalization: connect- ed travelers consume infotainment on the go while benefiting from usage- based insurance. Changing commuter habits include car sharing, enabled by geo-location, which reduces emissions and congestion. Enterprises are finding new appli- cations in the connected supply chain, connected service and maintenance of cars, and a growing digital aftermarket. And, of course, we anticipate a steady rise in green and sustainable vehicles, especially hybrids and all-electric power trains. For drivers and passengers, digitali- zation in autos promises to improve our lives in significant and not-yet-imagined ways. Connected services will improve the driving experience and enable the monitoring of vehicles. Smart routes and other systems will increase safety and efficiency for the driver. Augmented real- ity will enter our cars in the form of AR dashboards. The benefits across ecosystem par- ticipants will be concrete: Ericsson's 5G Business Potential Report found that by 2026, automotive digitalization will cre- ate $213 billion in revenue worldwide for Information Communications Technology (ICT) players. Autonomous driving alone would bring $69 billion of that total, and another $73 bil- lion from safety and traffic efficiency. Think of the connected car as a network on wheels – and a rolling revenue stream. Where is this leading? As you're seeing in the news and here at CES 2018, autonomous cars are already a thing. It's only a matter of time before they become the thing on the road. The car as a digital platform will be part of a connected vehicle ecosystem, including vehicle-to-vehicle-to-infrastructure inte- gration. Ericsson has been at the forefront of 5G development and is already moving 5G out of the lab and into the marketplace. Scania, the Swedish manufacturer of commercial vehicles, turned to Ericsson to develop Scania ONE, a digital gateway to a host of connected services for fleet owners and drivers. In partner- ship with SK Telecom and BMW Korea, Ericsson used advanced 5G technol- ogy to track a con- nected car traveling over 100 mph to demonstrate data transmission speeds on a 5G network. On the Indianapolis Motor Speedway, famous for the Indie 500, Ericsson and Verizon attained downlink speeds of 6.4Gbps in a vehi- cle travelling at 60 mph. To learn more about what's next for automotive and other industries, visit Ericsson at booth #2119 and download the report at www.ericsson.com/5G- northamerica. For more information, go to www .ericsson.com/5G-northamerica, call 973.865.5823 or stop by booth #2119. You.i TV Announces Release of You.i Engine One 4.6 Featuring Remote Asset Management You.i TV announced a new version of its You.i Engine One platform that includes remote asset management and other fea- tures that can spur faster, better and more monetizable video app experiences for media companies worldwide. Release 4.6 has been created to fur- ther increase the ability of developers and designers to build and personalize video interfaces across platforms, and to enable greater opportunities for branded content. A key new feature, Remote Assets, allows developers to configure applications to retrieve all UX elements, including layout, styling and motion, dynamically from a server. Designers can export screen updates through the You.i Engine One After Effects Workflow and deploy changes to market without recertification. This provides brand leaders with the speed and flexibility required to deploy custom redesigns, branded moments or sponsor- ships consistently across all screens. In addition, source-code for flexible cross-platform app accelerators, contain- ing pre-built user flows and UX tem- plates to support SVOD, AVOD and TVE business models are readily available. Developers will now have full access to the following features: Improved flexibility for native plat- form and web user interface integrations on mobile devices. Developers can now use native platform user interface con- trols within You.i Engine One interfaces and apply decorations to augment embedded webviews, providing end users with a natural experience for embedded native widgets, such as Twitter, or web based content. The most commonly used user inter- face components have been improved to give application designers and develop- ers greater flexibility and control over app elements, including animations, focus and data modelling. A redesigned cross-platform build system that simplifies the management and inclusion of dependencies, and pro- vides developers with additional flexibil- ity to automate application pipelines and introduce more testing. Improved custom debugging tools for rendering performance, focus and layout. C++ 11 compatible libraries, giving developers more flexibility around the kinds of technologies they want to include in their application, and greater design options. "The product enhancements announced today are a direct result of intense collaboration with our customers around a shared vision of the video land- scape," says Jason Flick, Chief Executive Officer and co-Founder of You.i TV. "We're thrilled to help lay the ground- work for both app experience and busi- ness model innovation at pace." About You.i TV You.i TV is a privately held company whose You.i Engine One software plat- form enables TV and media companies worldwide to create fans, engage users and convert customers. You.i Engine One allows brand owners to build personal- ized, profitable experiences quickly on all platforms – mobile devices, set-top boxes, game consoles and streaming devices – from a single code base. Brands such as Turner, Disney, Fox, National Geographic, NBA, Cartoon Network and the Canadian Football League are spearheading direct-to-con- sumer and OTT strategies using You.i Engine One-powered TV applications. You.i Engine One has been licensed in major industry genres, including enter- tainment, kids, sports and news.