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Produce Show Daily 6 9 Saturday, October 21, 2017 convenient solutions to maintaining a healthy lifestyle. From patenting its prune pitting process in 1965 to launch- ing individually wrapped Sunsweet Ones in 2006, Sunsweet is passionate about prunes. Today Sunsweet provides prunes to 25 percent of the global market. "This is such an exciting time for all of us here at Sunsweet," explains Jeff McLemore, Vice President of North America Marketing for Sunsweet. "It really all started in 1917 as a prune and apricot co-op in California and today we are 250 growers strong, producing 40,000 cases of high quality fruit and juice every single day!" Sunsweet has developed Amaz!n Prunes into a variety of forms, all provid- ing delicious taste and functional benefits for the consumer. Today's consumer can enjoy Sunsweet Ones Individually Wrapped Prunes, D'Noir Preservative Free, Amaz!n Diced Prunes and Orange Essence Prunes. Sunsweet Amaz!n Prunes are The Feel Good Fruit with an all-natural Sunsweet (Cont'd. from p. 1) source of fiber, and only 100 calories per serving of five prunes. Research shows that eating five to six prunes a day can help maintain bone mineral density in women. Prunes contain potassium, magnesium and vitamin K, all of which play a vital role in bone health. Strong marketing support helps drive healthy lifestyle consumers to the shelf. Sunsweet's investment in national television advertising, social media com- munication and public relations cam- paigns creates year-round connections with the consumer. In addition, Sunsweet offers educational materials about healthy eating choices, digestive health and more. Entering the holiday season, Sunsweet is offering a special 100 Year Anniversary Recipe Collection booklet through its website at www.sunsweet.com or by mail at Sunsweet Growers Inc P.O. Box 566 Horsham, PA 19044. For more information, stop by booth #3829 or go to www.sunsweet.com. your fruits, vegetables and brand is a missed opportunity for increased sales. That's why Package Containers bags and ties are designed to demand attention, speak to customers, promote your brand and increase sales in bunches. PCI's purpose is to help turn your pro- duce department into a powerful merchan- dising display. The rest of your store is heavily merchandised; it's time for your produce department to stand out with bags and ties that ring. Start with a Grab&Go bag with PCI's single strap handle that can hold up to 18 pounds, or choose from hundreds of bags and ties in all sizes and shapes, col- ors and graphics. With the new release of the PCI Collection, you can merchandise your fresh produce year-round with 12 months of unique, colorful bags. These "family size" bags promote bulk buying and feature custom artwork and recipes along with your brand logo and messaging. Merchandise (Cont'd. from p. 1) Most bags feature side-seam con- struction with a seamless "wrap-around" graphic effect. Handles also can be cus- tom printed. The handle is the only place where the customer has to look, and PCI is the only one that can make the handle part of your merchandising. If you're a grower, we can help you get branded from field to table. You're proud of your harvest, why not promote it? PCI ties are designed to be customized with your brand and message. The ties are available in different sizes and up to four-color printing. For those in the prepared foods mar- ket, PCI can deliver fresh, hot designs served up daily. Bakeries, delis and even meat departments can build customer awareness and loyalty with branded bags from PCI. All foodservice products are FDA/USGA certified. For more information, visit booth #2723 or go to www.packagecontainers.com. for use with all flower types, Floralife Express Technology is available in a range of sizes and applications for the entire flower chain. Simply put, this innovative and premium product platform is perfectly engineered with ingredients to keep flower bouquets and arrangements looking fresh, increasing longevity while reducing costs and saving money without compromising quality or customer satisfaction. Floralife Express Technology sup- ports the entire cut flower distribution chain from harvest to home, from grow- ers to wholesalers and from supermar- kets and retail shops to consumers. The Express product platform provides the ultimate enjoyment experience for the end consumer with solutions for hydra- tion and treatment, storage and trans- portation and nourishment and condi- tioning. Benefits and features include: pre- mium flower food formulation from the inventor of the Express Technology; provides hydration and nutrition to flowers without the need to recut stems; Floralife (Cont'd. from p. 1) may be used with a dosing unit, in a cooler or at room temperature; elimi- nates steps to help reduce labor in cut- ting and processing, handling waste, equipment maintenance, production space and handling; frees up processing labor time to better service customers, leading to increased sales; helps reduce product shrink and scrap; enhances cus- tomer experience; promotes immediate uptake for hydration and nutrition while inhibiting premature bud opening or bent neck, while increasing longevity; suitable for use with all flower varieties, fillers and greens; floral designs remain true with less consumer handling; works best with flowers that are stored dry for less than two weeks; allows you to ship, store and sell stems at harvest cut length; and optimal pH to keep flower stems free flowing. To learn more about Floralife Express Technology or to order samples, visit www.express.floralife.com. To see prod- ucts in action, visit the company on social media. Learn more at booth #3022. high-quality fresh produce contribute to the quest to conceptualize new varieties of fruits and vegetables. Developing new produce varieties drives innovation in our industry, and carrying them in your store helps your produce aisle stand apart from the rest. After all, variety is the spice of life! Here are three ways that new varieties of fruits and vegetables can keep consumers coming back. 1. Keep up with consumer trends and eating preferences. Consumers continue to focus on healthy eating, and they want easy-to- prepare foods. New varieties of fruits and vegetables are developed to provide the flavor and nutrition profiles consumers want. New varieties are also designed to align with consumers' preferences for convenient, easy-to-enjoy items – like seedless watermelon or mini sweet pep- pers. 2. Carry more high-quality fruits and vegetables. New varieties can mean higher-qual- ity produce goes to market. For example, the possibilities of new varieties of pro- duce that are developed to have extended shelf life; varieties that yield firmer pro- duce and make it easier for growers and packers to handle from harvest to shelf; varieties that are more resistant to disease and pests; varieties that add higher yield and drought tolerance; or varieties that have shorter growing cycles or ripen ear- lier so they can get to market earlier in the season. And sometimes, it's about aesthetics – like getting the perfect color or size. 3. Add excitement with new, inter- esting options. Continuously looking at food trends and consumption rates helps evolve cate- gories – and our industry. The popularity Robinson Fresh (Cont'd. from p. 1) of particular fruits or vegetables can help catapult a positive reputation of a new variety of the commodity. New varieties can boast imaginative flavors, bold col- ors or other interesting physical charac- teristics, which can help add a layer of excitement to your produce department. Robinson Fresh Brings Innovation to Your Produce Aisle Robinson Fresh is committed and invested in the growing process, sup- ported by two Product Development Centers (PDCs). There, through contin- uous trial and evaluation, we pinpoint opportunities to develop new varieties of fresh produce, utilizing findings from focus groups with consumers and the expertise of the growers, agronomists and retailers we work with. From there, we bring exciting innovation to your produce aisle while supporting our growers with technology and sustain- able farming practices. This spring, Robinson Fresh intro- duced Orangetti™ squash, a vivid- orange gourd that has unique preparation and eating qualities – it is easy to prepare and can be enjoyed as a healthier alterna- tive to pasta. Orangetti comes at a time when ease of consumption is a priority and spaghetti squash consumption is on the rise, and it's available in both organic and conventional offerings. The squash was trialed at the Robinson Fresh PDCs in Davis, California and Tifton, Georgia for mul- tiple seasons, as well as other locations in North America and Mexico. From an agronomic perspective, it proved to be a winner in multiple growing regions. The company is excited about con- sumers' response to Orangetti, and is looking forward to the next innovative product. For more information, visit booth #1017 or go to www.robinsonfresh.com. 2017 in order to fulfill marketplace demands for Ontario greenhouse-grown strawberries. "Within the past two years we decid- ed to enter the greenhouse strawberry production as an experiment and have succeeded beyond our expectations," said Carl Mastronardi, President of Del Fresco Produce Ltd. "The flavor profile, sweetness level and overall customer feedback has been overwhelming. This encouraged our team to continue with our production, brand development and expansion plans." The expansion features innovative technology for growing in all seasons, including energy curtains and grow lights to provide a half million square-foot con- trolled micro climate environment for growing strawberries. This development has been coined by DelFrescoPure as "Canada's largest greenhouse strawberry controlled environment with grow lights." "We decided to experiment with DelFrescoPure (Cont'd. from p. 1) another category – berries – and what an achievement! We offer summer tasting berries all season long," commented Ray Mastronardi, Vice President of Sales. DelFrescoPure brands greenhouse strawberries under YES!Berries Your Everyday Snack™ with local and nation- al retail partners. Contact sales@delfres- copure.com to learn more about the pro- gram or visit www.yesberries.ca. About DelFrescoPure DelFrescoPure is an innovator and leader in the premium greenhouse industry that grows and markets green- house tomatoes, peppers, cucumbers, beans, eggplant and strawberries. It is family owned and has been operating for over 50 years in Kingsville, Ontario, Canada. DelFrescoPure prides itself on the quality of its produce, unsurpassed flavor and personalized customer service. For more information, go to www.del frescopure.com or stop by booth #2551.