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Produce Show Daily Saturday, October 21, 2017 4 Colorado Potatoes – Discover the Fresh Alpine Valley Taste Colorado is a recognized leader in dis- covering and growing new varieties of potatoes, giving consumers new and tasty choices for the dependable spud. The San Luis Valley, home to more than 90 per- cent of Colorado's potato production, hosts Colorado State University's world- class research facility, a leader in devel- oping more than 250 varieties. The snow-covered peaks of Colorado's mountains surround the fer- tile plateau of the San Luis Valley. Here at 7,600 feet, in the highest and largest commercial agricultural valley in the world, the potato flourishes. It's all about the altitude, the perfect growing climate and rich volcanic soils of the valley. The altitude, combined with cool weather, contributes to the smooth- ness of the potato skin, while the Valley's isolation helps minimize pests and dis- eases. Colorado potatoes are not fed by water that has traveled hundreds of miles along irrigation canals, but fresh and pure snow melt water, straight from the moun- tains. Colorado is centrally located and close to major U.S. and export markets. That means faster, time-sensitive trans- portation and greater savings on freight costs. The Colorado Potato Market Order assures you that your shipment of Colorado potatoes is inspected to meet size and grade standards. Good Agricultural Practices (GAP) and Good Handling Practices (GHP) inspections are also available to producers, ensuring the ship- ment of high quality fruits and vegetables Growing Sustainably at North Shore The great UCLA basketball coach John Wooden would frequently tell his play- ers, "Be quick, but don't hurry." It's that same wisdom that's pro- pelled North Shore Living Herbs + Greens to the top of the fresh herb cate- gory, allowing for quick maneuvering, but an ever-vigilant eye on sustainability. As the first herb grower in the nation to be certified Sustainably-Grown, North Shore actively seeks opportunity to elim- inate waste, increase efficiency and recy- cle natural resources. It all started some 30 years ago, when founders Leo and Suzette Overgaag decided to build their green- houses in the Coachella Valley with the specific intent of capitalizing on the region's geothermal and solar energy. "Working sustainably just makes sense no matter how you look at it," said Leo. As their operation grew, so did their commitment to the environment. A third generation greenhouse grower, Leo understands the advantages of growing hydroponically. Years before the California drought hit the headlines, Leo recognized the importance of hydroponi- cally grown crops using between 70-90 percent less water than field crops. Additionally, he built water recycling systems in his greenhouses and invented unique water capturing methods to ensure North Shore honored nature's scarce resource. He also understood hydroponically grown crops are proven to be more nutri- tious than field grown crops. In some cases, up to 50 percent more nutritious. This is largely due to the fact that nutri- ents are delivered directly to the plant's roots, rather than the roots having to seek through soil to extract necessary nutrition. Continued on Page 73 Continued on Page 73 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH PMA Kimberly Oser Publisher Jules Denton Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Jay Watson • Hannah Stefanovich Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Adrian Chacon • Beth Painter Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Produce Show Daily is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder