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Convenience Retailer Show Daily Thursday, October 19, 2017 8 Creating Loyal Customers with Midax By Don Pietras, President, 1 Stop Fuel and Convenience Stores Loyalty. What exactly does that mean? Just more profit or creating value in a customer's mind by being more in touch with their shopping patterns and provid- ing products and services they demand in their busy lives. Loyal customers spend more per visit and visit more often. We strive to give our customers a better buying expe- rience. In today's world, I firmly believe that customers now expect some type of loyalty program. We feel that the partner- ship we have developed with Midax gives us a world class program tailored to our customer base. Free gas still seems to be the best motivator in the customer's mind, and Midax allows us to target out- side at the pump as well as inside for tar- geted promotions. We offer every customer a truly flex- ible payment card that combines pay- ment functionality using Midax ACH as well as the sophistication of our loyalty program. We have fleet capability and are constantly in touch with customers through targeted emailing and recognition through customer spe- cific rewards. We work very hard to keep our program relevant. It's important to stay fresh and constantly remind your loyal customers of the bene- fits of the program. Midax offers the flexibility and creativity to help achieve our goals and assists us with creating relevant promotions that keep the program fresh and exciting for our customer base. With advances in mobile technology, we see this becom- ing more important in the future and are working actively with Midax to give customers the benefits that are presented. Our partnership is now six years strong and we feel Midax keeps us at the forefront of tech- nology in the fuel and c- store industry. DMJ One Stop Operates 11 fuel and convenience stores throughout Michigan, with offices in Davison, Michigan. Midax provides payment, fuel, loyalty and managed services. Visit Midax at booth #3573. For more information, go to www.midax.com or call 757.620.4168. Heat and Eat Gyro Sandwiches for C-Stores Gyros, shawarma and ethnic street food have experienced great popularity over the last four years across foodservice out- lets, with increases in menu penetration at non-ethnic restaurants and 36 percent growth on college and university menus, reports Datassential MenuTrends. Millennials and Gen Z consumers crave ethnic items and adventurous fla- vors when seeking food away from home. "The expectations of younger con- sumers for authentic international foods, combined with the need for satisfying grab-and-go meal options, make gyros a great option for c-stores," declares Grecian Delight Director of Foodservice Marketing Catherine Porter. Convenience stores have cultivated a strong awareness as a reliable destination for hot dogs, sandwiches, pizza, burritos and similar foods. As they continue to expand their menus to appeal to the next generation of consumers and their more international food and flavor preferences, gyros are a natural addition to these other c-store staples. "Gyros are extremely popular at independent burger and pizza quick-serve restaurants and should be a natural fit for convenience stores," notes Porter. Heat and eat pre-cooked Opaa! gyro sandwiches enable c-stores to expand their eth- nic offerings and bring this authen- tic European street food favorite to their stores with a high quality item that is ready in under two minutes in the microwave. Each Opaa! gyro sandwich is a sub- stantial 7.35-ounce portion size for a truly satisfying meal. Available in either authentic Beef & Lamb Gyro with a Greek Yogurt Tzatziki packet, or Chicken Gyro with a Honey Mustard sauce pack- et, both are wrapped in a delicious soft pita. Grecian Delight, A Pure Mediterranean Foods Company, brings the very best of Greek and Mediterranean cui- sine with products including gyros and specialty meats, pitas and flatbreads, tzatziki, hummus and spreads, falafel and additional Mediterranean specialties. Visit Grecian Delight at booth #8174 in the South Hall, New Exhibitor Area. For more information, go to www.grecian delight.com or call 800.621.4387. Newco Helping to Protect the Environment The Newco family is dedicated to build- ing innovative beverage and dispensing solutions for creative customers through teamwork and exceptional performance, leading to the success of its customers. It does this also knowing that all manu- facturing and office processes can have a negative impact on the environment, so it has found ways to protect the envi- ronment by reducing energy usage, waste and use of non-recyclable materi- als. Over the last few years, Newco developed a sustainability policy and began investing in it. The company has replaced low efficiency lighting that reduced energy usage by an average of 25,000 KWH, or 20 percent and lowered monthly cost by an average of $1,100 per month. It established a no-idling policy at its shipping and receiving docks. It com- pleted a green purchasing policy for the following – use only 100 percent recy- cled paper at all desktop computers. Use only 100 percent recycled janitorial paper and cleaning supplies. Newco has also eliminated disposable cups in its kitchen area – all employees were issued and use insulated coffee mugs and cups for cold drinks, and the company elimi- nated all plastic water bottles for use in corporate meetings and installed recy- cling collection sites throughout the manufactur- ing facility. Newco also invested in reduced foam packaging on two production lines which represent half of its annual production with recyclable hexacomb pack- aging that saved the com- pany $22K per year. It is looking to move to more production lines in the first quarter of 2016. It is also the little things: reducing office paper usage by e-mailing PDF purchase orders and blue prints; working with both recycling and injec- tion molded plastics companies to recy- cle obsolete plastic parts; recycling all scrap metal that is used in the production of products whether or not it has value; recycling all batteries and cell phones as well as build- ing materials and ship- ping skids for re-use on incoming products. Join Newco in keeping America beau- tiful. Newco is a proud American manufacturer and appreciates the opportunity to keep it that way. Visit Newco Electronics at booth #5653. For more information, call 800.325.7867 or go to www.newcocoffee.com. SlipGrips Launches Groundbreaking Slip-Resistant Tread Design SlipGrips, a leading designer, manufac- turer and provider of slip-resistant footwear, introduces DragonGrip – a cut- ting-edge non-slip tread design. The key to DragonGrip's unparal- leled performance is the combination of an advanced technology rubber com- pound that is confidential and exclusive to SlipGrips with a patented revolution- ary tread design. The propriety tread con- sists of hundreds of hexagonal pylons of varying heights that form a three-dimen- sional pattern. On a micro level, each individual six-sided pylon independently adjusts to changing surface textures while creating numerous small channels that efficiently funnel away liquid, soap and grease. At the same time on a macro level, the larger valleys created by the 3D relief allow for faster dispersion and therefore greater outsole-to-floor contact. It's a smarter, ambitious, multi-tasking, fearless outsole that empowers the wear- er to work the floor with the sole of a dragon. Independent laboratory Mark II ASTM F1677-05 test results confirm unrivaled performance in maximum sur- face-to-surface contact to prevent slip- ping and sliding. Superior test scores of 0.62 in oily and wet (vegetable oil and water) and 0.54 in soapy conditions (50/50 blend of liquid soap and water) powerfully prove this outsole outper- forms the competition in reducing slip/fall incidents and improving employ- ee safety. While these shoes definitely have the brains, they also have the looks. From the iconic style of a skater's shoe to the trendiest new athletic shoe style, employees will enjoy wearing these fly hot dragons. The true draw of these trend-setting kicks is the unique use of fresh, bold col- ors in the uppers as well as in the out- soles. While SlipGrips definitely offers industry-standard black for conservative uniform wear, it takes it up a notch with cool color options. These shoes can be tailor-made to your specific company colors to fashionably coordinate with your brand identity. The colored tread adds a subtle flash of bad-ass dragon that secretly inspires a more productive shift and allows your employ- ees to show their true col- ors while staying safely on their feet. You can also maxi- mize employee safety by incorporating a compre- hensive shoe program. As a division of Lehigh Outfitters, SlipGrips is the leader in managed corpo- rate shoe programs. With a dedicated website, on-site kiosks, subsidy, payroll deduct and voucher options and so many other customized services to specifically fit your company needs, you can increase employee participation and significantly reduce the risk and cost of slip and fall accidents. To learn more, call 800.444.4086, email customfit@lehighoutfitters.com or go to www.slipgrips.com.