Issue link: http://osercommunicationsgroup.uberflip.com/i/883245
Convenience Retailer Show Daily 4 9 Thursday, October 19, 2017 DM: Formulating with "00" and olive oil, fermenting extensively does add costs, but really, not all that much. Personally, we feel that c-stores can only benefit by working with value added crusts like our Brooklyn Bred crusts. First, today's consumer is much more discerning and demanding with regards to culinary offerings. A tighter wallet may change some lifestyle choices but we do not feel that the appetite will be impacted. Second, with a tighter econo- my, the c-store path and evolution as a provider of finer meal solutions to its consumers may become attractive to many who regularly gas up at the c-store but still elect to eat elsewhere. CRSD: How are your Bistro Buns being received in the market? DM: Our Buns are featured in sand- wiches in several of America's top chains. Modestly, it comes as no sur- prise to us as our Bistro Buns are simply delicious and different. We offer them in Country Potato, Olive Oil & Sea Salt and Sprouted Grains. We can customize them – size, shape and thickness – so our customers can provide their cus- tomers with exciting breakfast, lunch and dinner offerings, as well as the all Damascus Bakeries (Cont'd. from p. 4) day, all night pub burger. CRSD: What's next for the Brooklyn Bred line? DM: More delicious and authentic Bistro Flatbreads, customized for today's mar- ket and needs. By next summer we expect to launch a sandwich-sized line of "Focaccia di Recco,' which is known in Italy as the real Focaccia bread. We will be developing a line of topped flatbreads as well. CRSD: If your parents and grandparents were still with us, what do you think they would say about the growing success of your company in the past years? DM: 'Don't let it go to our heads! Let the success go to our customers, our employ- ees and our community.' CRSD: Anything thing else they may add? DM: That no matter what you do with your life, no matter where you may go in your life, there's no Bred like home! For more information, visit booth #5375, go to www.damascusbakery.com or www.brooklynbred.com, or contact David Mafoud at dm@damascusbakery.com. Push Videos on the Screen Yes, you can control your media content through Sophia—Global Management System, a completely secure and easy to control platform. Sophia is the ideal solu- tion for internal communication, adver- tising and cross promotion, making it easy to manage, schedule and deliver videos. It is also a great tool for your data analysis. Push videos on your brewer's touch screen and use that video time to promote your c-store, daily specials or anything else to attract your customers! More Than 20 Years of Experience Cafection boasts more than 20 years of manufacturing experience and installed its high quality coffee brewers in more Cafection (Cont'd. from p. 4) than 80 percent of the Fortune 500. Every day, the company works to build the greatest coffee experience, starting with fresh beans perfectly ground using the highest quality burr grinder and brewed through a French press design. Cafection is proud that more than 80,000 of its units are serving more than 2 billion cups of fresh coffee per year. Chances are that you have already tried one. When you look at what's in your store, are you satisfied with your cof- fee quality? Contact Cafection to learn more about its new Encore Series brewers and take the right step in making your coffee the talk of the town. For more information, call 800.561.6162 or go to www.cafection.com. CRSD: Can't a c-store offer prepackaged fresh foods? JS: You can, but most customers want to select their own. They want to choose a specific apple or a banana at just the right stage of ripeness for their liking, or a hot-meal option with por- tions quantity that meet their needs. They want their favorite mix of top- pings on frozen yogurt, trail mix creat- ed with their own unique blend, or simply the option to create a salad. Being able to offer options like this is appealing to health conscious cus- tomers and places you ahead of the competition. CRSD: What are the benefits to store owners to sell fresh items by weight? JS: C-stores that offer fresh items by weight have a higher perceived value to their cus- tomers because customers only pay for what they choose. For example, if you sell grilled chicken at your store, you don't have to sell all the chicken pieces at the same price. If a customer wants a small one, they only pay for a small one. But if they want a larger chicken piece, they pay more, which means higher profits margins for owners. It can all be tied into your POS system. CRSD: What do you mean it can be tied METTLER TOLEDO (Cont'd. from p. 1) to your POS system? JS: Most c-stores already have technolo- gy and software within their stores. This software is often running their cash regis- ters at point of sales, payment machines and so on. We have worked hard to inte- grate our scales into the software already and have simple protocols for more cus- tom applications. This streamlines the process, making for a better customer experience and less room for human error. CRSD: How can METTLER TOLEDO help c-store owners? JS: METTLER TOLEDO offers a wide range of weighing and labeling solutions for fresh items like produce, salads, cut fruit, deli sandwiches and prepared foods. From the backroom where fresh foods are prepared to the checkout count- er, METTLER TOLEDO can help you succeed in today's competitive market. Stop by booth #3779 and see what we have to offer. I look forward to the oppor- tunity to learn about the unique needs of your business and to develop specific weighing solutions to enhance your oper- ations. Visit METTLER TOLEDO at booth #3779. For more information, email Jerry.Stoll@mt.com or call 614.678.9422. steel, rebuilt POS equipment and rebuilt tank monitoring equipment. Visit our new E-Commerce section on our website to see all that Graffco has to offer. CRSD: How did you get into this busi- ness? DG: When I was a young boy, my dad made his living rebuilding automatic nozzles. As a young man growing up, helping my dad rebuild nozzles is how I earned money for cars and school. When I was 20, I moved to Fort Lauderdale and started my own nozzle business. In the mid 1970s when unleaded gas came in, my dad called and asked if I could sell used pumps in Florida. As the business evolved, the focus left the nozzles and became the pumps. We incorporated as Graffco, Inc. in 1986. We were partners for many years – two men and a pump. It was a great partnership. Now, my dad's retired, and I have my three daughters and a son in the business with me, and it's a joy working with them on a daily basis. CRSD: What's new this year? DG: We are introducing our new E- Commerce site with an expanding parts division and extended rebuilt electronics board division. CRSD: Who are your customers for that and for your other equipment? DG: Our customers are a lot of distribu- tors who will resell our equipment to smaller oil companies that can't afford new. We cater to the smaller marketer, but we still can handle doing special Graffco (Cont'd. from p. 1) things for the bigger ones. For instance, we have a "hit pump" program that includes a fast turnaround time for sta- tions who need a pump rebuilt. One com- pany that takes advantage of this program is 7-11. CRSD: How's the business going? DG: Many marketers are actually 'wait- ing to see' what is going to be the answer for EMV in 2020. They have spent a ton of money in the last couple of years doing some upgrading but they are watching their pennies for a while on other upgrades. We recommend that they purchase only equipment that is upgrade- able in the future to EMV replacing older equipment such as the older Encores, Vistas, etc. We can supply this niche mar- ket with quality used pumps and recondi- tioned pumps. CRSD: Anything else our readers should know? DG: Not only do we sell late-model equipment, we also purchase late-model equipment if people have any for sale. Anyone doing any remodeling or upgrading should contact us. We stand by everything we sell, and everyone knows that. We're also rebuilding more electronics than ever before, and that's an avenue we expect to continue to develop. To see everything that Graffco can offer in the petroleum industry, take a tour of our business on our website www.graffco.com and check out the new E-Commerce section. If you don't find what you need, give us a call. For more information, visit booth #4050, email sales@graffco.com or call 800.443.1219. tomers not only carrying around a retail- er's billboard, but they also pay for it – a win/win. Providing in-store items that customers feel reflect their lifestyle choic- es reinforces the c-store brand and helps cement the consumer/retailer relationship. The convenience store industry has focused on lending an upscale treatment to their coffee bars, bringing them up to the level of specialty coffee houses. Upscale foodservice and dispensed bev- erage refill programs are central to in- store sales and crucial growth areas. The goal for the c-store industry of transforming random convenience store visits into purposeful destination stops is driven by quality refill programs. Dispensed beverages are the hallmark of Mugs Made Easy (Cont'd. from p. 1) convenience store profits and drive tremendous amounts of in-store traffic. Refill discounts are the best form of customer loyalty programs – the ultimate value-added proposition to keep cus- tomers coming back. The inherent value of refill programs work both ways – cus- tomers enjoy the daily discounts as retail- ers enjoy morning, mid-day and evening day part growth. As customers return daily to take advantage of loyalty pro- grams, they also increase their basket prices, (i.e. a muffin, sandwich, foodser- vice items, etc.). Mugs Made Easy delivers on trend lifestyle drinkware reflecting the ever- changing convenience store customer needs! Visit Mugs Made Easy at booth #5545.