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Convenience Retailer Show Daily Thursday, October 19, 2017 4 Damascus Bakeries Introduces Brooklyn Bred An interview with David Mafoud, Principal and third-generation Baker, Damascus Bakeries, Brooklyn, New York and Newark, New Jersey. CRSD: What is Brooklyn Bred ® and why that name? DM: Our company, Damascus Bakeries, was born in Brooklyn in 1930, and we've been bred there ever since. In other words, we are real Brooklynites, and proud to be so. The Brooklyn Bred brand name signifies our newer line of special- ized, highly fermented and authentic bistro flatbreads, which we have been introducing to the market. CRSD: You are not changing your com- pany name, just adding this Brooklyn Bred brand under its banner? DM: Yes, that is correct. I like to think that the Damascus Bakeries name is the parent brand, while the Brooklyn Bred is the hipster child. We are one big family, and expect in time that the market will come to know us as both. CRSD: What makes your Pizza Crusts different from others? DM: The bite. The texture. The flavor. Our Traditional Crusts are formulated with specialty "00" pizza flour, which helps create a light and crispy bite. We also ferment our doughs extensively, which adds distinctive fla- vor, aroma and texture. Plus the water, right? CRSD: Are you finding that chains and stores are willing to pay for this differ- ence? Discover Cafection's Fresh Coffee Solution Introducing the most advanced fresh bean to cup coffee machines. Yes, your convenience store coffee can be like a high-end coffee shop without the barista. An affordable and reliable brewer that not only makes the best coffee you've ever tasted from a machine, but opens the door to POS solutions. The New Encore Series From Cafection Whether you have a tight space or need large format cups, Cafection has the machine for you. The Encore Series and its four new bean to cup models can brew the best possible drink while offering the best price to increase your beverage margins. Those all-in-one coffee machines include enhanced functionalities such as an improved and simplified interface, customization options and online management through a secure and reliable 3G cellu- lar network. The Encore Series machines offer a choice of close to a hundred sizes and strengths recipe combinations: coffee, hot chocolate, cappuccino and more! You can even use your machine to promote another product in the store using the integrated printer system, a great cross promotion tool that will help you control your sales. Meet Sophia, the Best Partner of Your Success Developed by Cafection, Sophia— Global Management System is a web-based application offering optimized features and management possibili- ties for you to reduce service calls and to offer excellence, cup after cup. From service maintenance to promotion and preven- tion, Sophia offers a myriad of possi- bilities for you to bring your c-store to the next level. Continued on Page 49 Continued on Page 49 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACS Kimberly Oser Publisher Jules Denton Senior Associate Publisher Lorrie Baumann Editorial Director JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Caitlyn McGrath • Sarah Glenn Customer Service Managers Jay Watson • Hannah Stefanovich Show Logistics & Distribution John Pechota Sales Floor Manager Marcos Morhaim Senior Account Manager Andy Hartnett • Anthony Socci Kim Whiteman • Frank Wood Account Managers Tara Neal Director of Operations Enrico Cecchi European Sales Convenience Retailer Show Daily is published by Oser Communications Group ©2017 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com Lee M. Oser Founder