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Food Magic Daily Tuesday, June 27, 2017 8 GARON: 'PICK YOUR FLAVOR-FILLED PASSION' Garon ® manufactures palate-pleasing, herbaceous, flavor-filled foods and food ingredients from mild to wild, including luscious combinations ranging from hot to sweet, from peppery to fruity, from sour to tropical, savory to succulent, along with many other titillating and tan- talizing taste bud-stimulating foods that are available to global industrial food companies. Garon's concept to creation consul- tations™ conceive and create food prod- ucts as you need and want them by cus- tomizing recipes and customizing blends, empowering you to pick your flavor- filled passion™. An abbreviated product list includes: peppers, chipotle, fruits, vegetables, spices, tomatoes, salsa, harissa, sriracha, seasonings, specialty blends, smoked foods and flavorings, custom mixing, unique flavorings, oils, natural foods, organic, cut, diced, ground, halved, pow- ered, purées, sliced and whole. Other forms include IQF, dried, brined and dehydrobrined. Garon's appeal is both niche and global markets bringing the familiar and the unfamiliar, the fascinating, hard-to- find, one-of-a-kind food products to your company's door. Garon uses cutting-edge customized creations designed to entic- ingly awaken the appetites of food afi- cionados. Garon creates opportunities for v i s i o n a r y - m i n d e d food companies to create new and excit- ing foods by adding Garon's inspirational, exotic, exclusively designed, customized food products to your foods. Garon spe- cializes in having real food with the desired taste profile, along with the envi- sioned attractive particular particulates as an actual ingredient in a colorful form that is visibly identifiable in the finished food product. Garon is progressively and passion- ately ever-excelling-to-excellence™ by supplying superior quality, safe food and food products, with customer-driven per- formance that surpasses the status quo of acceptable quality and expected serv- ice™. If you are looking for the colorful, eye- catching, appetizing presentation, the emana- tion of anticipating aroma and the surprising- ly satisfying robust full flavor taste, then Garon's Foods are for you. Contact Garon today and begin your customized flavor-filled connoisseur adventure. Garon is enthusiastically wait- ing to exceed your expectations by pro- viding you with passionate fantastic fla- vorful future food concoctions that exu- berantly stimulate your products, people and your profits. For more information, visit www.garon foods.com, call 618.942.4810, fax 618.942.4811, email gus@garonfoods.com or stop by booth #1433. QUALITY ANALYSIS INSTRUMENTATION FROM AGTRON Many major food companies are finding that Agtron instrumentation is invaluable in controlling the quality and consistency of their products. These bench top units are accurate, repeatable and easy to use process analyzers. The development of food flavor and appearance is directly related to the degree of process, and as such, quantita- tive measurement becomes imperative in controlling both the absolute and cus- tomer perceived quality. The Agtron Abridged Spectrophotometers are designed specifically for high resolution analysis of the degree of roast, bake or fry, of fruit maturity and of color/appear- ance variations of a variety of food prod- ucts. Agtron instruments perform product analysis by using very specific wave- lengths of light to illuminate the sample surface and measure the reflected energy. The results of analysis are displayed as a single "Agtron" number. Many products require little or no sample preparation before being tested, making it easy for multiple users to achieve consistent results. Agtron has experi- ence with many types of food products. If, how- ever, your product is unique, the company offers a Free Laboratory Testing Program. Its staff of application specialists will perform a comprehensive sample evaluation. Samples submitted will receive full spectral analysis to determine the color signature of the product and spectral activity as it relates to the desired index. It uses this information to decide which Agtron measurement system and what specific wavelengths (color mode) should be used. The samples are tested using a variety of preparations and calibration methods, deter- mining which produces the most accurate and repeatable results. This information is then sent to you with appro- priate recommendations. The Agtron sales, laboratory and techni- cal departments are always available to you for any assistance you may need. Visit Agtron at booth #4126. For more information, go to www.agtron.net, call 775.850.4600, fax 775.850.4611 or email agtron@aol.com. SIMPLE MILLS CEO NAMED TO FORBES 30 UNDER 30 LIST Katlin Smith, Founder and Chief Executive Officer of Chicago-based Simple Mills, has been named to the Forbes 30 Under 30 Class of 2017, a highly respected roster of the brightest young entrepreneurs, innovators and game changers in the U.S. Smith is at the forefront of the clean food movement with a line of natural baking mixes, crackers and frostings that are free of gluten, grain, dairy, soy, GMOs, exces- sive sugar, and artificial flavors and fillers. Smith began developing her first baking mixes in 2012 while she was working as a Deloitte Consulting man- agement consultant. Inspired by her own health improvements after switching to a whole foods diet without gluten and other irritants, she launched the company on Amazon in early 2013 with three mixes utilizing ingredients like almond flour and coconut sugar. She secured her first brick-and-mortar distribution agreement a few months later. Today, less than four years after hit- ting store shelves and nine months after adding crackers to the lineup, Simple Mills' natural channel market share sur- passes that of most competitive brands, including much older companies with larger product portfolios. It is the No. 1 fastest-growing natural baking mix and cracker brand, the No. 2 natural baking mix brand by dollars sold and the No. 3 natural cracker brand by dollar volume. Simple Mills products have won multiple awards for natural foods innova- tion and recently earned accolades as one of the top five trending foods on popular grocery delivery service Instacart. The company currently has distribution in more than 6,500 conventional and natural grocery stores from Whole Foods to Target, and launched two new product lines in February. GARDEIN: CREATING MEAT-FREE OPTIONS FOR YOUR CHANGING MENU Gardein is an award-winning plant pro- tein brand offering a variety of delicious, convenient and versatile foods. It makes an extensive line of meatless products, including chick'n, beefless, fishless, burgers and gluten-free options that offer the taste, texture and nutrition of meat with no cholesterol and less fat and calo- ries. "Our goal is to create healthier ver- sions of the foods people love to eat that are also better for our environment. In order to be successful in this mission, the products have to taste great. I am proud that Gardein continues to grow the meat- free category by offering a wide variety of delicious foods that encourage more and more people to eat plant protein," explains Yves Potvin, Founder of Gardein. Today's lifestyle consumer is look- ing for foods that taste good, are good for you and good for the planet. Although vegetarians and vegans constitute a small portion of the population, many con- sumers are choosing to reduce their daily meat intake due to concerns for health and sustainability. Many studies have shown that making a shift to a more plant-based diet can offer significant health benefits, including lowering the risk of heart disease, inflammatory dis- eases and type 2 diabetes. The benefits to the envi- ronment are also signifi- cant. Did you know that you save more water by not eating a pound of beef than you would by not showering for six months? The need and demand for plant pro- tein options is growing. Thirty-six per- cent of Americans eat meat alternatives and 30 percent of Millennials consume meat alternatives every day. One in two patrons would like restaurants to offer a wider range of vegetarian/vegan entrees and 57 percent of all restaurant goers 'sometimes,' 'often' or 'always' order a vegetarian item when dining out. Gardein, made from a savory blend of non-GMO soy, wheat, ancient grains and veggies contains no cholesterol or trans fat and is a good source of protein. It is vegan certified, kosher certified and readily accepts a variety of sauces. With over 15 food- service products, including chick'n strips, meatless meatballs, breakfast sausage, breaded scallopini, fishless filets and beefless strips, Gardein continues to innovate and create delicious food for everyday meals. Gardein has recently received numerous awards, including 2014 Better Homes & Gardens' Best New Product Award, 2014 FABI Award and NACUFS IICE for the fishless filets. Gardein is available in over 23,000 retail locations as well as over 5,000 restaurants and 175 colleges and universities across North America. Learn more at www.gardein.com.