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Food Magic Daily 4 1 Tuesday, June 27, 2017 and serving WOWBUTTER, and you can easily too! Unlike any other spread, using WOWBUTTER offers complete flexibility for food providers in meal planning, as it is the only spread that can credit as a meat/meat alternative or a veg- etable serving for child and adult feeding programs. Unbelievable to many, it is made with only five simple non-GMO ingre- dients without any added colors, flavors or preservatives. Nutritionally superior to peanut butter, WOWBUTTER is a complete protein source that contains all nine essential amino acids necessary to build and maintain muscle mass, whereas peanut butter is not considered a complete protein, containing only six out of the nine essential amino acids. WOWBUTTER also has a significant WOWBUTTER (Cont'd. from p. 1) array of major nutrients, such as vita- min E, calcium, folic acid, fiber, lecithin, as well as a natural balance of fats necessary for good health, includ- ing 1000mg of the health-promoting omega-3 essential oil in each 32g serv- ing; peanuts have zero. WOWBUTTER is produced in a dedicated 100 percent peanut-free, tree nut-free, gluten-free, dairy-free and egg- free facility and is also kosher and halal certified. With a simple one for one switch, WOWBUTTER can replace peanut but- ter directly with great success in any recipe. As the No. 1 kid preferred peanut-free spread, WOWBUTTER is providing the nutrition kids need with smiles on their faces across the nation. For more information, email info@wow butter.com or visit www.wowbutter.com. With Epogee, there is no need to sac- rifice flavor or texture in favor of a lower calorie count – the fat replacement tastes like fat because it is made from fat. These fats come from natural vegetable oils free from genetically modified materials. In response to consumer prefer- ences, food manufacturers are facing pressure to clean up labels, cut calories and reduce added sugars. Without Epogee, cutting calories could mean reducing serving size or adding sugar to make up for a lack of flavor from fat. With Epogee, consumers can get the serving size they are accustomed to with fewer calories and less added sugar. "The need has never been greater for a fat replacement like Epogee," said Choco Finesse Founder and President David Rowe. "Intense pressure is on the food industry to cut calories and sugar in popu- lar food items to combat the rise of obesity Epogee (Cont'd. from p. 1) in our country. Beyond the health benefits, Epogee also opens new horizons for inno- vation and creativity for food companies." Epogee's use in food has been con- firmed by the Food and Drug Administration. Approved uses include candies, baked goods, spreads, nutrition bars and other foods. Epogee's safe use is supported by 65 scientific studies and seven journal articles. "The FDA has noted that Epogee's ability to safely and effectively lower calories is backed by one of the strongest databases ever developed for a new food ingredient," Rowe said. Products containing Epogee will begin to reach consumers in 2017, but Choco Finesse is currently working to develop other collaborations with food manufacturers to bring to market a wide range of foods containing Epogee. For more information, visit booth #5052 or go to www.epogee.net. HFI knows there can be no compro- mise in meeting food safety standards. Consumers trust manufacturers to pro- vide food that is, without question, pathogen-free, yet methods to achieve ingredient safety cannot compromise ingredient functionality. HFI has a natural, chemical-free solution. Its latest advancement in food safety is a state-of-the-art microbial reduction process (MRP), IntegriPure™. It effectively reduces microorganisms while protecting the integrity and func- tionality of the ingredients. The IntegriPure MRP system is an effective alternative to irradiation and other pas- Healthy Food Ingredients (Cont'd. from p. 1) teurization technologies. The innovative rotation-based sys- tem evenly distributes dry, saturated steam heat for consistent pasteurization, and the quick-cooling vacuum ensures ingredient stability and quality. Industry- leading validation for a 5-log reduction is available on several ingredients through the process. By treating products and packing in the same facility, customers can trust HFI has met industry and regulatory stan- dards – and its brand promise. HFI's IntegriPure micro-reduction process is food safety assurance, naturally. Learn more at www.hfifamily.com or stop by booth #3212. tion has become as simple as blending a dry powder into existing formulations. The spore forming abilities of GanedenBC 30 allow it to remain viable for very long periods of time and germi- nate well when reaching the gut. GanedenBC 30 is GRAS and Non-GMO Project Verified. Premium Finished Product Pricing Typically, food and beverage products formulated with GanedenBC 30 are sold at premiums of 10 to 20 percent over their non-fortified counterparts. Why not offer premium products that contain functional levels of GanedenBC 30 ? It benefits the consumer and benefits your top and bot- tom lines. Repeat Purchases The effectiveness of GanedenBC 30 has been the subject of more than 25 peer- reviewed scientific papers. Simply put – it works. But to gain the most benefit, GanedenBC 30 must be consumed daily. Daily consumption equals repeat pur- chases, and products containing GanedenBC 30 have been regularly ranked among the highest repeat pur- chase products in food, drug, mass and club stores. Customer Loyalty Once a shopper becomes a Ganeden (Cont'd. from p. 1) GanedenBC 30 consumer, they often stay a GanedenBC 30 consumer. From coast to coast and around the globe, food and beverage manufacturers are finding that their GanedenBC 30 forti- fied SKUs are the most popular in their lineups. Customers enjoy the variety of foods and beverages that are fortified with GanedenBC 30 and remain loyal to the brands year after year. Instant Health Halo Adding GanedenBC 30 to your product infuses it with multiple health benefits, giving any SKU added appeal. Depending on your marketing approach, your product can promote digestive, immune and protein utiliza- tion support all with the simple addi- tion of GanedenBC 30 . This will res- onate with today's consumers looking for healthy products more than ever before. The bottom (and top) line? Adding GanedenBC 30 to a food or beverage offers increased top line revenues and supports healthy margins by bringing new customers to the category with industryBC 30 -leading repeat purchase rates and loyalty that is unsurpassed. For more information, stop by booth #1732 or go to www.ganeden probiotics.com. grew and the industry was born. Throughout the next 30 years, Louis grew his family-orientated busi- ness into one of the most respected honey producers in Southwest Iowa. Lavern Schmitz worked for his father- in-law, Louis, after returning from the Korean War. Lavern saw the opportuni- ties with honey early on and started his own producing operation in the mid 1950s. Nicknamed "Smitty" in grade school, he named his new business Smitty Bee Honey. The business grew through the 1960s, '70s and '80s. Doug Schmitz, Lavern's son, worked beside his father, learning the trade as well. Doug then started his own operation in the late 1970s, which he grew into a lucrative honey producing business throughout the 1980s and '90s. In the early 1990s, commercial agriculture changed the natural landscape and honey production yields decreased every year, as the majority of southwest Iowa was converted to corn and soy- beans. To further diversify, Doug and Smitty Bee (Cont'd. from p. 1) his family turned their attention to packing honey for farmer's markets and craft shows. The packaging business grew strong through the 1990s, while honey production struggled. Over the 20 years, Smitty Bee grew from a small honey producer and packer to one of the nation's fastest growing honey proces- sors, packaging over 20 million pounds of honey per year. Smitty Bee Honey packages differ- ent types of honey for all industry sec- tors. These markets include commercial food manufacturing, foodservice and retail. Honeys are carefully selected from specific botanical or geographical areas from around the world and blended to match customer specifications. Exotic and rare varietals such as Washington Raspberry, California Sage and Mexican Avocado honey are just a few of the hon- eys that can be sourced. Recent trends show that customers are looking for new and trendy honey items that will stand out from the rest. For more information, stop by booth #3691 or go to www.smittybeehoney.com. of our products and are always looking for new ways to delight our customers as well as their customers." Lantmännen Unibake offers a wide variety of sweet, gourmet pastries like delicious Danishes, and high-quality croissants featuring flavors like Multigrain, Oat & Honey and Pain Au Chocolat. Pre-proofed, pre-glazed and pre-filled, these pastries can go straight from freezer to oven to customer in a matter of minutes, allowing retailers to minimize waste and maximize sales. Lantmännen Unibake also offers incredi- bly rich and flavorful breads that can come in anything from baguettes and loafs to rolls and petit pains. In fact, because sandwiches have been on-trend for so many years, there have recently been an explosion of cre- ative recipes and gourmet products for customers to choose from. After all, deliv- ering a great tasting sandwich takes more than just quality ingredients – it takes the Unibake (Cont'd. from p. 1) knowledge and expertise to know how well those ingredients go together. That's why Lantmännen Unibake has a number of experts on staff who can help "grocer- ants" and deli departments with new recipe development using the many Euro- Bake ® breads, which come in a variety of different shapes, sizes and flavors to meet each retailer's unique needs. Lantmännen Unibake USA is a whol- ly owned subsidiary of Lantmännen Unibake. Lantmännen operates 36 bak- eries in 21 countries and has been operat- ing for over 150 years in Europe. In 1995, Lantmännen Unibake USA began import- ing Schulstad premium frozen pastries for North American restaurants, bakeries, cafés and upscale stores. Lantmännen Unibake USA also produces Euro-Bake, a line of artisan breads and rolls in the U.S., and has distribution throughout North America to provide customers with con- sistent, quality products. For more information, visit www.unibake usa.com, call 630.963.4781.