Issue link: http://osercommunicationsgroup.uberflip.com/i/738477
Convenience Retailer Show Daily Friday, October 21, 2016 4 8 CRSD: How does Grabbies achieve that? JP: The Grabbies program puts brand- able dispensers filled with disposable, certified compostable gloves at every gas pump – with customizable tear-off coupons on every glove. The glove provides a cleaner, health- ier gas pump experience for consumers by protecting their hands from germs and odors. The branded tear-off coupon increases store traffic and sales for key brands by putting an instantly redeemable deal literally in the hands of gas pump purchasers. CRSD: It sounds so easy. JP: It's an amazingly simple program. When consumers arrive at a gas pump, they just pull a glove from the Grabbies dispenser, use it to protect their hands, peel off the instantly redeemable coupon, then purchase that product immediately in store. CRSD: Tell our readers more about the brandable Grabbies dispenser and cus- tomizable coupon. JP: We've designed both elements to maximize effectiveness of the marketing program. Both the front and sides of the dis- penser include ample advertising space that C-stores or manufacturers can cus- tomize to promote their coupon deal. No Fruition Marketing (Cont'd. from p. 1) matter which way the consumer is look- ing at the dispenser, they'll notice the advertised deal. The tear-off coupon on the glove can be 100 percent customized to promote the deal. The coupon is placed on an area of the glove that can't be ignored – below the thumb, stretching across the bottom of the glove. This way, as the consumer holds the gas nozzle, they'll be looking directly at the coupon (no matter if they are right or left handed). CRSD: Who would this program work best for? JP: The Grabbies program will be huge- ly beneficial for both C-store chains and manufacturers of products sold in them. Programs can also be executed jointly between the two. CRSD: Do you have patents on the Grabbies program? JP: Absolutely. We have an extensive list of patents currently pending on the glove and coupon design, the business method and our manufacturing process. CRSD: When is your launch date? JP: We are officially launched as of today and are currently accepting orders! For more information, stop by booth #932, call 800.935.2059 or visit www.grabbies.com. energy drinks. Out of frustration, I begin researching what and why ener- gy drinks tend to have these negative effects. I found that virtually all energy drinks are made with the same ingredi- ents: guarana, taurine, niacin, yohimbe, ginseng and very high doses of Vitamin B. I also found a similar physiological effect each of these ingredients cause, which can be very negative. That's when the research project evolved into the development of an energy drink that aimed to pro- vided cognitive stimulation rather than physical like the others. The focus of my research was to find an active ingredient that provided significant cognitive boost without the physical overdose feeling, and was safe to consume. I came across Red Reishi mushroom, and in our experiments, we found Reishi is often taken to lower blood pressure and thus when com- bined with caffeine, the physical effects are much better than with tradi- tional energy drinks. The energy curve is much smoother, generating a sustain- able good feel, without jitters, anxiety or a dramatic crash. Next to do was perfecting the fla- vor. I wanted a clean pallet flavor with- out a lingering aftertaste. After 18 months of experimenting with every flavor you can think of, we developed a fruit and berry blend that makes for an enjoyable experience. Imagine a world where an energy drink can be safe to consume and fantastically flavored. Sounds like a world with unicorns and dragons, doesn't it! CRSD: What is your goal for the show? CC: To let the world know Unique offers a better energy solution! Our growth in 2016 has been profound, and we intend Unique Energy Drink (Cont'd. from p. 1) to continue the trend. We will make a splash at NACS. CRSD: What is your company most proud of? CC: We created the world's best energy drink. Our unique blend of Exotic Red Reishi mushroom, green tea and B-com- plex vitamins gives people a sustainable energy like none other. CRSD: Are you launching anything in 2016? CC: 2016 has been a year of introduction and growth. In 2017, we plan on adding a 12-ounce slim and may add an additional flavor. CRSD: Who are your target customers? CC: We have a much broader target demographic than most within the energy drink market. Our target is 18-49 year olds with like values – commitment, health-conscious, hardworking strivers. Achievers who always push for the best! CRSD: How do your products or servic- es help your customers compete in their marketplace? CC: Unique is the only truly differentiat- ed product within the energy market. It is a standalone within the energy market. We've spared no expense on ingredients, flavor or packaging in order to attract consumers from first glance to the finish of a can. We're not only taking market share, but adding to it through people who steered away from energy drinks because they believe they're bad for them. It's an amazing phenomenon! For more information, stop by booth #640, visit www.uniqueenergy.com or call 818.280.6327. Maximum safety, reliability and operator convenience are all given top priority by WEH ® design engineers when developing new products. The WEH cul- ture of high quality then extends to the workmanship and exclusive use of high- grade materials. So the natural result of this philosophy is a highly durable unit with minimal maintenance and downtime whilst providing optimal operator safety. Operation is single-handed and very simple. Just remove the fueling nozzle from the dispenser mounting and engage it to the receptacle. An integrated swivel joint facilitates handling and allows for the fueling nozzle to be turned to the best position for comfortable fueling. Retract the actuation lever for filling to begin. The gas will only flow through the fuel line if a safe and pressure-tight connec- tion is established. When filling is fin- ished, the fueling nozzle can be discon- nected once pressure venting of the sys- tem is complete. Thanks to extremely high flow rates, vehicle refueling is fast and efficient. The filling procedure can be safely and easily interrupted or terminated at any time. The nozzle is designed to prevent acci- dental use outside its predetermined pres- sure range. About WEH Company WEH has been a pioneer in the field of alternative fuels since 1986. It laid the foundation for the worldwide NGV1 WEH (Cont'd. from p. 1) standard by developing a complete range of products for NGV refueling: from receptacles and check valves in vehicles to fueling nozzles, filling hoses, break- away couplings and filters for fueling sta- tions. Currently WEH is a leading manu- facturer of CNG and H2 refueling com- ponents and partner of many automotive manufacturers. Its products are ideally suited for self-service operation. Safety, ease of operation and the well executed design of WEH products have led to widespread acceptance and customer sat- isfaction and have been a major step in the development of alternative fuels. As a long-standing partner to the international automobile, hydraulic and manufacturing industry, its experts have developed advanced solutions for many applications. These advanced solutions are evidence of the long tradition of excellence engineered into every WEH component. WEH is a global thinking and acting group of companies with more than 150 employees. It has an international sales network and is represented in more than 40 coun- tries worldwide – with products in use all over the world. It established its U.S. office in the Houston area in 2008. From Houston, Texas, the time zone is Central to service all U.S. customers from east to west. For more information, stop by booth #4970 or go to www.weh.us. CAN'T MAKE IT TO PHILLY? AMOROSO'S BRINGS PHILLY TO YOU Nothing says more about the quality of your grocery store or supermarket than the quality of the bread you sell. That's why Amoroso's Baking Company is sure to enhance your company's reputation and help attract new customers. For more than 110 years, beginning in 1904 in Philadelphia, Amoroso's authentic Italian Hearth-Baked Bread and Rolls have been the stuff legendary Philly cheese steaks, hoagies, roast beef and roast pork sandwiches are made of. In the past 40 years, that fame has spread across the country and around the world. Amoroso's is "Why Philly sandwiches are world-famous."™ State-of-the-art frozen facilities and a unique "Thaw & Sell" retail program for grocery stores and supermarkets have enabled customers in 50 states, as well as in Bermuda, Canada, the Dominican Republic, Guam, The Philippines and Puerto Rico to enjoy Amoroso's prod- ucts. "Thaw & Sell" includes Amoroso's Hearth-Baked Kaiser, Club and Italian Rolls, all made in strict adherence to the closely-guarded family recipe. Using only the finest ingredients, Amoroso's Bread and Rolls are baked from scratch 24 hours a day, seven days a week and flash-frozen for immediate shipping. The result is a superior product with a light, crisp crunch on the outside and a soft, yet firm bite on the inside. Now the classic Philly sandwich roll, so ubiquitous in Philadelphia, is available anywhere in the United States or around the world. So high is the qual- ity of Amoroso's frozen products, Philadelphia expatriates immediately recognize Amoroso's unique taste. With the resources and capacity to service both individual food retailers and large supermarket chains – even design custom products tailored to specific com- pany needs – Amoroso's is the local Philly bakery that's become an interna- tional resource. Now the roll that made Philly sandwiches world-famous is avail- able worldwide. For more information, visit www.amorosobaking.com.