Issue link: http://osercommunicationsgroup.uberflip.com/i/738474
Convenience Retailer Show Daily Thursday, October 20, 2016 1 0 HOW MIDAX SOLUTIONS BENEFITED BUCKY'S An interview with Keil Brumit, Controller, Buck's Inc. CRSD: Tell our readers about Bucky's, your company in general and the market you serve. KB: Buck's Inc. is a petroleum wholesale and convenience store operator. Bucky's operates 78 convenience stores, located in four Midwest states including Illinois, Nebraska, Missouri and Iowa. Our serv- ices include fuel, car wash, food and bev- erage, and necessities depending on loca- tion. CRSD: What do you feel were the most significant technology issues facing your company, and what led you to Midax as a solution? KB: Initially, our most pressing issue was drive-offs while fueling at our loca- tions. Midax was recommended as a pos- sible solution to solve this problem. CRSD: Currently, what Midax solutions do you employ? KB: Bucky's utilizes a Pump Now card and Fleet Program. The Pump Now card allows a customer to pre-enroll with a driver's license, be recognized as a val- ued customer and pay by cash for fuel and in-store purchases, eliminating costly drive- offs. CRSD: Do you feel the technology solutions pro- vided have helped to favorably position Bucky's against the competition? KB: Yes, we feel the Midax solutions employed thus far have given our opera- tion a competitive advantage in the industry. CRSD: Looking to the future, and the relationship you have developed, are you looking at other technology applications provided by Midax? KB: Yes, we are currently looking at the Midax Loyalty platform and there is interest in the ACH functionality as well. Visit Midax at booth #3747. For more information, go to www.midax.com, email jim.n@midax.com or call 757.620.4168. flavor in its jerky family. Three other amazing flavors are available: Black Powder Beef, Sweet Whiskey Beef and the Breakfast Maple Bacon Jerky. About Hatfield and McCoy For more than 150 years, the Hatfield and McCoy feud remains the most notorious in American folklore. Now, Hatfield and McCoy have come together to partner on an American brand rooted in old family recipes, pride of name and Appalachian tradi- tion. For more information, go to www.hatfield andmccoyjerky.com or stop by booth #652. THE SWEET NEWS OF SPICY REVENGE The Legendary Hatfield & McCoy Family Brand Spicy Revenge Bacon Jerky was recognized as one of the top five most innovative new products in the salted snack category that took place at the 2016 Sweets & Snacks Expo. "It was an honor to be recognized as one of the top five most innovative new products," said Chief Executive Officer Michael Hocklander. "We saw many types of jerky at the Expo and we were extremely humbled by the award." The National Confectioners Association most innovative new prod- uct awards were rated based on taste, packaging, innovation and go-to market feasibility. As a nominee, Hatfield & McCoy Spicy Revenge Bacon Jerky represented the most creative, innova- tive and fun product that the industry has to offer. Hatfield & McCoy Spicy Revenge Bacon Jerky is its wildly popular bacon jerky. This jerky starts sweet and smoky. It finishes with a spicy kick that Hatfield & McCoy calls Revenge. It's the absolute best combination of sweet and spicy in premium bacon jerky. The difference is the cut of bacon and the way it's cooked. This level of mastery is not common in the category of bacon jerky. The work that goes into Hatfield & McCoy Spicy Revenge is a meticulous art form that begins with a 24- hour marinade. At the time of cook, the process is monitored using proprietary ovens and fine control of time and temperature. The Spicy Revenge Bacon Jerky is then carefully selected to get premium strips of bacon into each bag. The random pieces demonstrate an art form that is as deli- cious as it looks. The Legendary Hatfield & McCoy Spicy Revenge Bacon Jerky is just one GRABBIES TURNS SERVICE FOR GAS PUMP CONSUMERS INTO PROFIT CENTER FOR C-STORES, MANUFACTURERS Gas pump consumers are more con- cerned than ever with protecting their hands from the germs, grime and odors that gas pumps and nozzles are riddled with. One company has found a way for C-stores and brands to meet this rising consumer demand for cleanliness – all while increasing store traffic and sales. Grabbies, a new innovative market- ing program launching this year from Fruition Marketing, puts brandable dis- pensers filled with disposable, certified compostable gloves at every gas pump – with customizable tear-off coupons on every glove. At the pump, consumers simply pull a glove, protect their hands, peel off the coupon, then purchase the promoted deal in the C-store. The Grabbies program is particular- ly innovative because it comes at a time when cleanliness and germ pro- tection is of utmost concern to consumers. In fact, the majority of public locales (including supermarkets, airports, hotels and restau- rants) have been supplying germ-protection products as a service to their con- sumers for years – all at their own cost. Today's consumers have grown accus- tomed to having hand sanitizer, dispos- able gloves and disinfecting wipes read- ily available when they need it, and it's time that gas stations and C-stores caught up with this trend. Studies have shown that of all the public surfaces touched each day, gas pumps are the dirtiest – loaded with bac- teria because of the hundreds of hands touching them each day. In fact, it's been reported that 71 percent of all pumps are covered with bacteria that will make humans sick. Beyond germs, the pump experience leaves consumers' hands grimy, greasy and smelling like fuel. This is a top issue that the majority of both male and female gas purchasers report significantly dislik- ing. Gas stations in Asia and Europe have been providing dis- posable gloves at their gas pumps for years. With Grabbies, that same benefit comes to the U.S.– with one important distinction. The C-store no longer has to incur the cost to provide this con- sumer service, and Grabbies will actu- ally increase store traffic and drive sales for both C-stores and manufactur- ers alike. For more information, stop by booth #932, call 800.935.2059 or visit www.grabbies.com.