Issue link: http://osercommunicationsgroup.uberflip.com/i/738474
Convenience Retailer Show Daily Thursday, October 20, 2016 4 8 standard aircraft-grade anodized alu- minum rails, new pump station focusing on functionality and ease of maintenance, redesigned navigation system and an ulti- mate cover package. These features plus many more clearly puts the LaserWash 360 Plus in a class of its own. Every LaserWash 360 Plus can benefit from the exclusive OverGlow High Gloss Application System. Not only will your customers love their shiny vehicles, you will love the extra revenue this product is capable of gen- erating. Your customers will enjoy the look of a colorful, thick sheet of solu- tion draping their vehicle. In addition to OverGlow, every LaserWash 360 Plus can also benefit from the exclusive LaserGlow Illumination Effect System. The LaserGlow system will assist in guiding your customers through the vehicle entry and exit process and it will illuminate your bay whether your wash is in use or not. Not only will the LaserGlow System help improve your customer flow, it can also be configured to work for you 24/7/365 by illuminat- ing your wash bay day and night whether there is a vehicle in your bay or not. The system can be programmed to PDQ (Cont'd. from p. 1) display multiple color combinations of flashing patterns, or constant colored illumination that matches your brand image. A glow from your wash bay can be a highly effective marketing tool to draw more attention to your wash site encouraging consumers to take notice and keep your existing customers com- ing back again and again. Overglow and LaserGlow are available on new equip- ment or as a retrofit kit for installed LaserWash 360s. A "keep it simple" design goal mini- mizes the need for sensors, grease fit- tings, swivels and valves, while the use of common electrical components throughout the system allows easier trou- bleshooting, minimizes regular mainte- nance costs and delivers consistent high- quality cleaning. Additionally, the LaserWash 360 Plus is completely built with non-corrosive materials, providing operators a rugged machine that will deliver a long, reliable life of revenue generation. Feel comfortable in your decision to purchase PDQ Equipment. The company is proud to be part of Dover Corporation, a Fortune 500 company. To learn more about the PDQ LaserWash 360 Plus, visit booth #4309. Many things set our company apart from our competition, one of which is that we have the highest quality, variety and value in each bag. King Henry's searches for manufacturers that have quality products that are well known and are proven to be great tasting and great selling across the world. In King Henry's bag line, we have more than 200 items to choose from and many different sized racks to fit most locations' needs. We also give the bags the most product that we can, so that the end consumers feel that they get value for their purchase. The second distinction is that I have been in this business for more than 26 years, and started as a route sales person driving a truck and making deliveries store to store. I know what it is like to work long hours, work in extreme tem- peratures, and how hard it is to get, keep King Henry's (Cont'd. from p. 1) and maintain accounts. Between myself and the sales staff, we can also offer help and suggestions for distributors, from getting accounts to setting up racks, to maximizing their sales and profits per store, considering their warehouse capac- ity and their geographical area. Another difference is that we can react to our customers' needs and requests for new and varied products much quicker by testing many distributors across the United States for items that are the most popular- ly requested. This helps all distributors to bring new items to the market and keeps the line constantly improving and updated to help ensure the highest level of sales possible for all distributors and stores. I invite you to stop by King Henry's booth. My sales staff and I would love to meet you to see if we can help you, either with our King Henry's bag line, co-pack- ing or even a private label line. For more information, visit booth #7655. appears – is here to stay. High-end branded lifestyle refill- ables are not only trending, but are the ultimate C-store messaging vehicle and advertising tool. The simple branded item has customers not only carrying around a retailer's billboard, but they also pay for it – a win/win. Providing in- store items that customers feel reflect their lifestyle choices reinforces the C- store brand and helps cement the person- al consumer/retailer relationship. The convenience store industry has focused on lending an upscale treatment to its coffee bars, bringing them up to the level of specialty coffee houses. Upscale foodservice and dispensed beverage pro- grams are central to in-store sales and crucial growth areas. The goal for the C-store industry of transforming random convenience store visits into purposeful destination Mugs Made Easy (Cont'd. from p. 1) stops is driven by quality refill pro- grams. Dispensed beverages are the hallmark of convenience store profits and drive tremendous amounts of in- store traffic. Refill discounts are the best form of customer loyalty programs; the ultimate value-added proposition keeps cus- tomers coming back. The inherent value of refill programs work both ways – cus- tomers enjoy the daily discounts as retailers enjoy morning, mid-day and evening day part growth. As customers return daily to take advantage of loyalty programs, they also increase their basket prices (i.e. a muffin, sandwich, foodser- vice items, etc.). Mugs Made Easy delivers on-trend lifestyle drinkware reflecting the ever- changing convenience store customer needs. For more information, go to www.mugs madeeasy.com or stop by booth #5843. a meal, especially as they're running out the door for work or school. That's where the opportunity lies for small format and convenience stores: serving up convenient, nutritious, portable breakfast foods can meet shop- pers' demand and drive sales at a typical- ly slow part of the day. The key is mer- chandising for shopper convenience. Here are a few tips: Put breakfast front and center. Make it simple for shoppers to start their day with you by creating a break- fast station at a centrally located, front-of-store endcap. You'll need a refrigerated case and shelving for dry goods. Serving up hot coffee? You'll also need some prep space for sugar, cream, etc. Use signage at your store entrance to guide shoppers to your breakfast spot. (If your store gets lunchtime traffic from nearby busi- nesses, consider remerchandising your endcap around 10:45 a.m. with sand- wiches and fresh cut veggies. Voila! A lunch station.) Keep it portable. Consumers are skipping breakfast because it's a challenge to squeeze in a meal when they're rushing through the morning commute. Make sure you're keeping it simple with handheld options like breakfast sandwiches or burritos and cups of fruit or yogurt that fit in a car's cup holder. Don't forget to supply the forks and spoons. Hillphoenix (Cont'd. from p. 1) Please them with protein. Whether you're serving up hot or cold breakfast foods, make sure you're offer- ing the protein consumers crave – eggs, bacon, yogurt, smoothies, protein- enhanced bars and more. Put fresh in the mix. Fresh-cut produce – from melon chunks to finger-food-worthy apple slices – is a sure thing at breakfast. But also offer uncut fruit that is easy to eat in the car, like bananas or whole organic apples. Surprise shoppers. Try some unconventional fresh options for breakfast based on your shopper demographics. Would "Breakfast Guacamole" or "Hello Morning Hummus" served up with carrot, celery and jicama sticks or grain-rich bagels or crackers appeal to your customer crowd? Juice it up. Fresh juices are the perfect option for busy customers who want to wear the "healthy halo" with no hassles. Plus, it's a great way to promote your juicing sta- tion located elsewhere in the store. Remember that early morning is not the time for deploying the usual strategies to draw customers deeper into the store. Make it easy for breakfast shoppers to run in, see what they want, buy it and get on with their day. They'll be healthier, and your sales will be, too. For more information, stop by booth #6033 or go to www.hillphoenix.com. THE SNACKING GENERATION By Mark Van Iwaarden, Director of Marketing, Legendary Baking You've undoubtedly heard that the Millennial generation has a penchant toward convenience and snacking, but also prefers wholesome food. However, you may not have heard that the Baby Boomers are even more likely to eat snack food than their kids. In fact, according to a recent study by the NPD group, Boomers consume ready-to-eat snack food 20 percent more than Millennials do. At Legendary Baking, we have taken this to heart with some new product lines, including single-serve pies in a cup, 6-inch and 5-inch mini-pies and small "single serve" tarts. Designed for one or two people, these tasty options provide the perfect snack or between- meal treat as well as a great dessert after a meal. The Millennials really brought this trend to the forefront, but it seems it's their parents that are truly fueling it and making it as big as it is. Consumers of all ages want convenience and choice in their dessert options, so small or single serve makes sense across multiple cate- gories – including pie! The Boomers and Millennials are doing a great job of really shaking up the culinary world. At Legendary Baking, we are thrilled when we can take a new approach to our classic favorites. So whether you are 18 or 88, there is undoubtedly a dessert that will cater to your desires. Legendary Baking, a national bakery that special- izes in the art of pie, creates many other decadent desserts, including galettes, tarts, dessert bars, brownies, spe- cialty cakes, cream desserts, cobblers, cookies, crusts and fillings. We hold ourselves to the highest quality standards, as evi- denced by our SQF Level III achieve- ment in all of our bakeries. For more information, call 303.672.2512 or email mark.vaniwaarden@legendary baking.com.