Issue link: http://osercommunicationsgroup.uberflip.com/i/724230
G a m i n g N e w s 2 1 W e d n e s d a y, M a r ch 1 6 , 2 0 1 6 engagement. "Our clients in the gaming industry love gift cards for their loyalty programs and employee rewards," Gilbert said. "Gift cards have universal appeal and they're easier for a casino to manage than merchandise rewards." RPG Card Services offers more than 100 gift card brands to the gaming industry for customer promotions or employee reward programs, ranging from fuel gift cards like Shell Oil to department store gift cards like Macy's. Casino marketing managers have increasingly used gift cards for tradition- al – and some non-traditional – promo- tions. Some of the more traditional uses include offering a fuel gift card as a stay and play incentive or an upscale retailer gift card to reward high-roller loyalty. "We've seen growth in the use of fuel R P G C ard Services (C o nt'd. fro m p. 1 ) and quick-serve restaurant gift cards to attract customers and increase loyalty club sign-ups," added Gilbert. One of RPG's casino customers offered a nation- al pet supply store gift card to members who stay at the RV park on the resort's grounds. From practical to aspirational, gift cards appeal to all demographic groups and fit any casino marketing budget. RPG Card Services has been provid- ing gift cards and prepaid cards to the gaming industry for almost 10 years. It works with over 100 gift card retailers in the fuel, restaurant, electronics, home improvement, general merchandise, entertainment and pharmacy industries, as well as prepaid Visa, MasterCard and American Express cards. For more information, visit www.rpggift cards.com or call 888.743.5504. With a focus on creating new gam- ing titles that engage players and add value to casinos, Everi recently opened a new game development studio in Chicago to join its group of existing game studios located in Austin and Reno. The company is committed to growing its game development division from eight studios in Austin to 16 studios across all three cities. Everi's investment in game development is already paying off as all of the company's studios are currently producing products and gaming titles that are creating buzz throughout the casino industry. One of Everi's most exciting prod- ucts that garnered immediate attention when it made its official debut at G2E 2015 is the Core HDX gaming cabinet. Sophisticated and attractive, Core HDX cabinets feature dual widescreen 23-inch monitors with 1080p capabilities and integrated touchscreens. The sound effects and music are enhanced with a premium three-way sound system that envelops players, making them feel like they are part of the game. Simply put, Core HDX cabinets are not your tradi- tional slot machine cabinets and com- mand a presence on the gaming floor. Bonus Attack will be the first exclu- sive Core HDX gaming title to include Everi Bet, the unique bet configuration system that gives casino operators the power to optimize the casino floor for max returns. With Everi Bet, game con- Everi (C o nt'd. fro m p. 1 ) figurations such as minimum/maximum bet, bet levels and progression of multi- pliers can easily be changed, allowing for more flexibility and options for casino operators. On the payments side, Everi offers several products that positively impact casino operations such as the company's popular full-service CXC 4.0 SR and CXC 4.0 R kiosks. Both full-service kiosks feature high-resolution monitors, integrated touchscreens and multiple TITO and bill interfaces. The kiosks also come equipped with Everi's patented three-in-one Rollover technology that allows patrons to easily turn an unsuc- cessful ATM transaction into a credit card advance or POS debit card transaction. Everi Compliance offers a number of integrated solutions that allow casino operators to easily meet Title 31 regula- tory requirements. This award-winning system has become the gold standard for Anti-Money Laundering (AML) compli- ance across the gaming industry, bringing together the best compliance tools in one comprehensive package. With decades of gaming industry experience and a desire to offer the best products that positively impact revenue- generating aspects of casino operations, Everi is focused on remaining a viable partner to casinos as the single source provider of gaming machines, payments solutions and compliance products. For more information about Everi, stop by booth #847 or visit www.everi.com. the start-of-day and end-of-day cash setup and balancing routines, reducing repetitive journeys to the bank branch and refocusing staff activities, a new and significantly more dynamic operat- ing model is created. It's no wonder we often hear from gaming customers that their employees love Glory Solutions because it makes their job easier and faster. At Glory, innovation is at the heart of what we do. We bring real G lo ry G lo bal So lutio ns (C o nt'd. fro m p. 4 ) innovation to our customers through technology, process and our people. Through our innovation, we funda- mentally change the way cash moves across operations, how teams work, how customers are engaged and the ways in which businesses connect their cash management systems and processes. For more information, visit www.glory globalsolutions.com, call 800.527.2638, email info@us.glory-global.com and visit NIGA booth #621. Enterprises in Phoenix. These locations took an intensely detailed review over a three-month period to evaluate the multi- ple systems from every perspective. CIS Technology's SFMS was the obvious choice, by far – it led in every cat- egory. The company itself even won as a vendor. The system won for ease of IT setup and preparation prior to on-site training, making it efficient to use from the start, but it's also in the trenches with every team member supervisor and shift manager by providing on-site training around the clock. It also won for its vastly superior reporting suite and handheld capability with no limitations; the system is fully integrated with the expansive desktop PC capability and works with a wide variety of the brands and models of handheld devices a property can use. Another reason why CIS's Slot Floor Monitor System was such a clear winner was its "Fluid and Fluent" intuitive use, by each level of team member and upper management, both on wireless devices and desktop PCs. What's more, CIS C I S Techno lo gy (C o nt'd. fro m p. 1 ) Technology offers add-on modular depart- mental features available now, in a broad spectrum from which to choose. Options include Wireless Handheld capability, Employee Status and Task Completion, Premium Player for player development staff and the Patron Services Feature Set. The best part: You can trial and module before having to decide to keep the prod- uct long term, and the system comes with free upgrades and enhancements – not to mention a very strong ROI and very low long-term cost of ownership. The Slot Floor Monitor System has been deployed in more than 90 casinos nationwide, continuing to prove itself best in class. Without exception, every single casino that has trialed the SFMS immedi- ately discovered the huge benefits the SFMS provides and placed the system into service. CIS Technology's policy of feature and function enhancements as requested by its customers is highly prized, as CIS con- tinues to improve the SFMS' customer service options and management needs. For more information, visit booth #1023 and www.cistechnology.com. center in early 2014 featuring the Strikes Bowling Alley, movies, food and arcade games. It was a logical choice for a com- munity where residents were driving 45 minutes to enjoy the closest entertain- ment options. The center features 12 lanes and a private VIP suite with four lanes, all offering Cosmic Bowling, an eight-screen cinema, sports bar and restaurant, and frozen yogurt/coffee bar. "Brunswick was top notch and accepted nothing less than perfection," said Kevin Rackard, Construction Project Manager for the Wind Creek addition. "The end product was second to none. The sales rep and installers knew their jobs well and made this first-time experi- ence a success for us." Meanwhile, in Shawnee, Oklahoma, FireLake Bowling Center hosts numerous B runswick B owling (C o nt'd. fro m p. 4 ) professional, collegiate and high school bowling tournaments throughout the year in addition to its weeknight leagues and amateur tournaments. The Professional Bowlers Association has praised FireLake for its hosting of PBA tournaments, noting that the PBA Tournament of Champions, the organization's signature event, is held in a select few locations around the coun- try. PBA players enjoy all the amenities of the Grand Casino Hotel and Resort and FireLake Bowling Center, and area fans enjoy having the event in their community. FireLake features 24 state-of-the-art Brunswick lanes, arcade game room, pro shop and food and drinks. The bowling center hosts birthday parties, corporate events and fundraisers for local charities year round. For more information, head to booth #1323 or www.brunswickbowling.com/casino/. fun. This "place with everything in one space" gives families an opportunity to spend the day together and has something for everyone. The UltraStar Multi-tainment Center hosts 24 state-of-the-art Pure Digital Cinema theaters with 12 screens, featuring five 3-D screens and D-BOX motion seats where you live and feel the action. The Star Class cinemas sets a new standard for the 21-and-up movie going experience, featuring luxury in- theater dining and private VIP movie suites. Ten Pins Down bowling center, the most technologically advanced bowling center, is the place to host a friendly company competition or throw a Cosmic Bowling birthday party. It's all fun and games at the exciting Play 'N Win Arcade, with the hottest games around and a player card system for the easiest way to manage credits and redemption. And no entertainment expe- rience would be complete without the heart-racing action of laser tag at the Urban Arena located adjacent to the arcade. The all-under-one-roof experience U ltraStar (C o nt'd. fro m p. 1 ) doesn't stop with movies, bowling, laser tag and arcade. UltraStar Multi- tainment Center is also the home of award winning restaurants and bars. The full service restaurant, the 347 Grill, features both indoor and outdoor space perfect for entertaining, and a casual yet elegant menu designed for an enjoyable dining experience. Another amazing amenity of the UltraStar Multi-tainment Center is the luxurious Luxe Lounge, a 21-and-over hotspot, offering more than excellent dining, but also multiple entertainment options for the kid in all of us, including foosball, billiards, shuffleboard and darts. This upscale sports bar and nightclub has everything you need to enjoy your favorite sporting event, and live DJs and dancing to top it off. UltraStar Multi-tainment Center is leading the way in changing the way we look at entertainment and, alongside Native American communities, creating more opportunities and economic diver- sification for the future of those who live and work in those communities. For more information, visit booth #1627 and www.ultrastarakchin.com.