Issue link: http://osercommunicationsgroup.uberflip.com/i/724230
G a m i n g N e w s 1 5 W e d n e s d a y, M a r ch 1 6 , 2 0 1 6 Throne of the Seven Kingdoms. Stern's Game of Thrones Pro, Premium and Limited Edition machines are packed with features and toys that provide an irresistible challenge to play against kings, knights, knaves and drag- ons. Each player can choose to be a Knight of the Stark, Lannister, Greyjoy, Baratheon, Martell or Tyrell family Houses, and pick other Houses to battle. Game of Thrones actor Rory McCann as Sandor Clegane (The Hound) guides the player throughout the game with authen- ticity and strong presence. The goal of the game is to rule the seven kingdoms of Westeros. "The Game of Thrones pinball machine celebrates the much-loved HBO series and gives fans an intense, high- energy pinball experience," said Gary Stern, Chairman and Chief Executive Officer of Stern Pinball Inc. The Game of Thrones pinball machine will be available in three mod- els, offering a variety of pricing and exclusivity for Game of Thrones fans and Stern P inball (C o nt'd. fro m p. 1 ) pinball collectors. All three models fea- ture an animated, interactive dragon that roars, flies and breathes fire through the magic of all-LED lit playfields. Players can slam the ball into the Battering Ram, attempting to break down the Castle Doors and grab features such as Super Jackpots, Wild Fire and Playfield Score Multipliers. The animated mechanical Sword of Multiball holds back reinforce- ments until it's time to attack. A bank of three Drop-Targets lights the Lord of Light Lanes to protect against side drains and awards other progressive features. A Kickback fires the ball in anger when struck. Players can win valuable random awards and features with Reel Pops™, a fun new software mechanism, by playing the Pop Bumpers and spinning three vir- tual spinning reels on the display. When three identical symbols line up, the play- er is awarded the prize shown on the reels. Earn Gold and spend it on needed weapons and features. An Action Button is featured on the front molding for the largest array of interactive play features ever seen in a pinball machine. gaming professionals to our executive management team, evaluating and evolv- ing the strategic direction of our prod- ucts, developing an exciting culture of innovation and growth for our people and the exciting unveiling of our brand new image at this year's Indian Gaming Conference & Convention. We plan to release more games in 2016 than ever before, with an emphasis on engaging, dynamic game content uti- lizing a variety of bonus levels, features and math models, all designed to create the unforgettable entertainment experi- ence players have come to expect. All of this means even stronger performance for our customers. The lineup we are presenting at NIGA includes new themes with new math and reel configurations, exciting new games based upon proven perform- ers such as Volcano and Wicked Mad Hot, and our new products for the Washington Central Determination mar- ket. We are showcasing all of our games on the enhanced Starlight cabinet which features an updated button deck for improved player comfort. As the market evolves toward interac- tive gaming, we are continually evaluating Eclipse G aming (C o nt'd. fro m p. 1 ) strategic partnerships that will help Eclipse remain competitive and provide stronger solutions for our customers. Eclipse has and will continue to invest heavily in game development and this expanded and improved product portfolio for 2016 will allow us to further strengthen our relation- ships and increase the value proposition that we deliver to our customers. Because, at the end of the day, our primary focus really is solely on our cus- tomers' success. We understand that it's not just about providing great products; it's about relationships and how well you work with your customers to realize increased return on investment. Tribal gaming is core to our business and we are deeply committed to our partnerships here. One of our top priorities is to build stronger relationships with our customers and achieve better collaboration to ensure the right product mix that pro- vides optimal value. I am excited about Eclipse's future and the direction we are heading. I invite you to come along for the ride and hope you will discover the new Eclipse Gaming while at the show. I look forward to the opportunity to share our vision. For more information, go to booth #448 or visit www.eclipsegamingsystems.com. Enter the Millennials. They represent about one third of the U.S. population and are in their twenties and thirties, the perfect customer for every casino. Millennials are changing the way America does business. They want the latest technology at their fingertips, they want to be challenged as well as enter- tained, and most importantly, they are extremely brand loyal. One of the most popular trends with Millennials is the devote interest in fantasy sports. The fantasy sports industry has seen explosive growth in the last five years with almost 57 mil- lion players in 2015, up a staggering 37 percent from the almost 36 million that played in 2011. As you might have heard, the leaders in the industry, FanDuel and Draft Kings, have been under close scrutiny because of their lack of accountability, integrity and security. States from all over the country are trying to determine the legal- ity of Fantasy Sports and how it best can regulate the industry. Despite all the tur- moil surrounding the industry, the popu- larity continues to grow to record heights. Experts predict annual revenue as high as $15 billion to $20 billion by Interactive Entertainment (Cont'd. from p. 1 ) 2020. In 2016, Database Dynamics is truly changing the game by launching CFAN, which stands for Casino Fantasy Access Network, to casinos nationwide to help bring Millennials to casinos on a regular basis. CFAN will offer weekly pay-to-play fantasy games using mega- style player pools to attract a younger male-dominated demographic to the casinos. The games, which cost $10 to enter, now pave a way to capture the sports fan year round while creating a buzz at each casino. In addition, cus- tomers can also enter nine different challenge contests that offer a grand prize of $1 million. Winners are paid directly from the prize pool, meaning that your casino doesn't have to worry about paying out weekly, monthly or season long prizes from your marketing budget. Every participating casino will get valuable player data like email and cell phone data as well as $1.50 in rev- enue for every game played by one of their players. Just the data alone is a great way for casinos to build their cus- tomer database, especially with iGaming just around the corner. For more information, visit booth #721 or www.databasedynamics.net. "Most casinos reach a point where they want to expand in order to increase the length of stay, attract new demo- graphics, entice business groups or offer more amenities to the tribal community," said Mike Long, senior vice president, consulting, at Trifecta Management Group (TMG). TMG has helped casinos successful- ly expand existing facilities to become entertainment hubs, with bowling, full- service food and drinks, arcade, billiards, laser tag, movie theaters, water parks and more. The company provides full-service and a la carte consulting, from market feasibility studies to menu development to staff training and more. Long recommends bowling as a great way for casinos to entice new visi- tors and differentiate themselves. "Bowling is a great complement to an existing facility because it's some- thing everyone can do," said Long. "Bowling is inexpensive, easy, fun, com- petitive and participatory. Everyone is familiar with it and knows how to play, compared to other more obscure gaming options." All of which makes the sport appealing to a wide variety of people. The bowling center atmosphere attracts families, an attractive segment for casi- no developments. With bowling, casi- nos are able to meet the long-term needs of their markets by offering dis- tinct entertainment options to a broader consumer base. In fact, bowling is the number-one B runswick B owling (C o nt'd. fro m p. 1 ) participatory sport in America, with 70 million people bowling each year, according to an industry study. Bowling centers are also the number-one choice of venue for children's birthday parties. Brunswick is TMG's preferred bowling equipment supplier. "Brunswick is the most well-estab- lished bowling supplier in the world," said Long. "Brunswick has a long histo- ry of product development innovation and excellent customer service. The people who work there have been in business for years and are well connect- ed in the industry." For casinos in more remote loca- tions, the addition of a bowling-anchored restaurant entertainment center provides a new destination chock full of fun activ- ities for the local community, and it makes the trip more worthwhile for visit- ing guests. Bowling is also attractive to the desirable corporate market. "Bowling and games are great for attracting business clients who want to host 'office Olympics,' interdepartmental competition, team-building activities and parties," said Long. And bowling is a particularly prof- itable addition. "Because of the square footage and equipment involved, it's not a small investment, but it yields a big return on investment," said Long. Bowling is also recession-resistant; his- torically, retail bowling outperforms other retail businesses in bad economic times. For more information, head to booth #1323 or www.brunswickbowling.com/casino/. POWERMAX PROVIDES INNOVATIVE PRODUCTS FOR TODAY'S MOBILE CONSUMER Powermax provides efficient and con- venient products offering superior per- formance and safety to keep your work- force optimized and connected when other products don't do the job. Powermax products meet the most demanding needs of today's consumers and are ISO 9002 and ISO 14000 certi- fied, ensuring the highest quality and consistency. Its Powerpacks are designed to quick- ly and safely supply power to your smart- phone, tablet or other mobile device, all in a compact and lightweight design. The Powermax Lithium Jump Starter is another product designed for convenience and productivity, starting up to an eight-cylinder five-liter engine vehicle up to 20 times on a single charge. Its portable design takes up minimal space, while offering strong amp output and a variety of safety features including overcharge and overheat protection. The LCD smart screen keeps you updated and the USB, 12V and 19V outlets keep all of your devices at full power. All Powermax products utilize lead- ing-edge technologies in both design and function, manufactured at a state-of-the- art factory. Powermax produces new and innovative products to support the grow- ing power needs of today's mobile con- sumer, providing unparalleled quality and service to the marketplace.