Issue link: http://osercommunicationsgroup.uberflip.com/i/722826
Wireless World Wednesday, September 7, 2016 4 SCOSCHE DEBUTS NEW WIRELESS PRODUCT INNOVATIONS AT SHOW Scosche has been known as a product innovator for decades. The proof is in the many awards it has and continues to receive, along with the popularity of its products in the domestic and internation- al marketplaces. Industry events like CTIA Super Mobility present a valuable forum for companies to introduce new products to the wireless community. CTIA 2016 is an extra special event for Scosche, as it debuts a host of ground- breaking, transformational, new wireless product innovations. Some are exten- sions of existing product families, while others are entirely new concepts. Each will be of interest to wireless business owners and their staff, as well as to wire- less product customers. Scosche encour- ages show attendees to explore and expe- rience these innovations first-hand by visiting booth #632. Come by and see enhanced audio innovations for the iPhone – present and future. Listen to some awesome new additions to the award-winning BoomBottle ® rugged wireless speaker family. Get drawn to exciting new prod- uct extensions to the multi-award-win- ning, No. 1 Mount Brand in the U.S., M a g i c M o u n t ™ family of Magnetic Mounts for Mobile Devices and re-discover some of its already popular wireless favorites like the Rhythm+™ Armband Heart Rate Monitor, RH1060 Bluetooth Stereo Headphones, SportFlexAIR™ Wireless Adjustable Earbuds with Mic + Controls, FM Transmitters lineup (Scosche is No. 1 in that product category too) and more. For more information, go to www .scosche.com or stop by booth #632. UNLOCKING THE MIDDLEPRISE By Scott Gregory, Director of Marketing, SOLiD Last year, SOLiD introduced a new term to the DAS wireless industry: the Middleprise, the segment of the in-build- ing wireless market that includes all types of enterprise buildings and proper- ties from roughly 100,000 to 500,000 square feet. Almost immediately, discus- sion of the Middleprise took off, reflect- ing the growing but stalled demand for in-building cellular connectivity and capacity in this market segment. This week the industry comes together at CTIA to discuss innovations that drive the ever-increasing demand for wireless communication, while largely unaware of the Middleprise. Only two percent of the $19 billion Middleprise market is served by in-building cellular technology. It's a significant but over- looked market opportunity. While carriers actively fund in- building wireless for stadiums, arenas, subways, airports and convention ven- ues, their investment choices exclude the vast majority of the Middleprise. Meanwhile, building owners, their ten- ants and the in-building ecosystem of OEMs, VAR, Integrators and Neutral Hosts are searching for new, sustainable business models. New models are inevitable, and three things must happen to unlock the Middleprise opportunity. Feel the Pain Our mobile lifestyle ratchets up the demand for wireless every day. When wireless connectivity is unreliable and subscribers are unhappy, the building owner too feels the pain of high vacancy rates, lower lease revenue and reduced market relevance. The Middleprise ten- ant faces lost workplace productivity, a poor customer experience and potential safety issues. Carriers feel the pain as lucrative corporate plan subscribers may churn more quickly. Do you see the pain? Continued on Page 37 AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CTIA Lee M. Oser CEO and Editor-in-Chief Jules Denton Kim Forrester Carlos Velasquez Associate Publishers Lorrie Baumann Editorial Director JoEllen Lowry Jeanie Catron Karrie Welborn Associate Editors Yasmine Brown Jonathan Schieffer Graphic Designers Caitlyn McGrath Sarah Glenn Customer Service Managers Stacy Davis Kim Stevens Show Logistics & Distribution Lynne Hilton Sarah Robinson Account Managers Enrico Cecchi European Sales Wireless World is published by Oser Communications Group ©2016 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 www.osercommunicationsgroup.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy