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C h a i n D r u g s t o r e D a i l y 5 1 M o n d a y, A u g u s t 8 , 2 0 1 6 CHECKPOINT: CONSISTENCY OF EAS TAGGING An interview with Keith McUmber, Director Source Tagging, Checkpoint Systems. CDD: How can drugstore chains address SKUs prone to shoplifting and ensure that their stores are consistently applying the wide range of tags in store? KM: Visible EAS source tagging is the first line of defense in deterring shoplift- ing. Some stores reinforce hands-on training by placing compliance posters in the back room to show associates the proper placement and application of spe- cific EAS tags designed for different items. In addition, to ensure that only tag- protected high-risk products are restocked, many are using color-coded or other visual cues on the shelves them- selves to alert employees that only pro- tected products should be stocked. Finally, focusing your efforts on the most high-risk SKUs provides the most bene- fit, since for many retailers, 10 percent of products comprise 90 percent of shrink risk. CDD: Tell our readers about the Checkpoint Source Tagging Team. KM: Checkpoint is experienced in running large-scale programs for numerous manufacturers and retailers, managing every aspect of source tagging, from package design (materials, adhesives, offset printing) to manufacturing (auto-application, high-speed tagging) to in-store compliance. Checkpoint Systems is a global leader in merchandise availability solu- tions for the retail industry, encompass- ing loss prevention and merchandise vis- ibility. A division of CCL Industries, Checkpoint provides end–to-end solu- tions enabling retailers to achieve accu- rate real-time inventory, accelerate the replenishment cycles, prevent out-of- stocks and reduce theft, thus improving merchandise availability and the shop- per's experience. Checkpoint's customers benefit from increased sales and profits by implementing merchandise avail- ability solutions to ensure the right merchandise is available at the right place and time when consumers are ready to buy. CDD: How can readers learn more? KM: Visit us at booth #2759 and speak directly with one of our experts in Source Tagging. At our booth, you'll also be able to enter our drawing to win a BOSE Wireless Headset. For more information, visit booth #2759, email sourcetagctr@checkpt.com or call 800.257.5540, x4200. COMPREHENSIVE ORAL DOSAGE PORTFOLIO FROM SIRIO An interview with Brian Radatovich, National Sales Director Retail/Specialty Brands North America, Sirio Pharma/Sirio Nutrition. CDD: Tell our readers about your com- pany. What's your main line of business? BR: Sirio is a contract manufacturing and product development company for the global dietary supplement industry. We are headquartered in Shantou, China and have been in business for 23 years. We are dedicated to marketing the high- est quality products that meet our cus- tomers' needs for product innovation, uniqueness, natural ingredients and value. CDD: Where is your current product emphasis? BR: We offer a comprehensive oral dosage product portfolio. With 24 softgel production lines and the world's largest tumble dryer cage, we have the capacity to service the global market. In addition, the gummy market is growing. To continue to meet the con- sumer demand, Sirio is launching plants- terol, protein, mood, caffeine, glutamine and BCAA gummies. We also plan to introduce more types of gummies, such as center-filled, swirl color and multi col- ors. CDD: What would you say makes your company unique? BR: At Sirio, everything we do, we believe in doing differently. Our 20-plus years of R&D expertise, 3,000-plus stock formulations owning 11 patents, and cus- tom formulations offer our customers tai- lored solutions for every oral dosage form. Our customer service is excellent. The customer is the central point to everything we do. We take pride in our proac- tive, transparent, solution-based approach to delivering exceptional serv- ice to our customers. With our global footprint, we have access to global mar- ket trends which we use to design prod- ucts and services to create solutions spe- cific to each customer. CDD: Tell our readers about recent developments and future plans. BR: Over the past year, Sirio sold its Treerly brand to Pfizer. Treerly was one of top healthcare brands in the China retail channel offering products uniquely designed for women's healthcare. Our consumer research tells us con- sumers prefer natural ingredients in their supplements. Sirio is focused on meeting this consumer need with the Veggie Soft Softgel program made with 100 percent plant ingredients and pectin gummy pro- gram. This year, we will be effectively managing our North America expansion. As a global organiza- tion, we have a bright future. We broke ground for a new plant that will be locat- ed in central China. This plant will start manufacturing in the first half of 2018, quadrupling our capacity. CDD: To what do you attribute your company's success? BR: Sirio delivers exceptional value to our customers and their customers. We use the highest quality raw materials, low cost of manufacturing, an experienced and creative R&D team and the latest technology. Customers know that they can trust us with their business. Sirio has earned quality certifications, including US FDA, TGA, BRC, NPA GMP certi- fied, EU Fishery Product Registered, SGS and Sedex ethical trade audit. Visit Sirio at booth #1461. For more information, go to www.siriopharm.com or call 336.624.8426. BRAND AND GENERIC PHARMACEUTICALS FROM ROUSES POINT An interview with Nancy Buckingham, Vice President Marketing, Rouses Point Pharmaceuticals. CDD: Tell our readers about your com- pany. NB: Rouses Point Pharmaceuticals has been in business for six years and is headquartered in Bonita Springs, Florida. Our product line includes both generics and brands. CDD: What would you say makes your company unique? NB: Rouses Point Pharmaceuticals has the unique advantage of flexibility, which allows us to respond quickly to the needs of our customers. We are a small, well organized company that is structured efficiently. We have a com- pany-wide focus on customer service, fast turn-around on decisions and a positive attitude. CDD: What are you doing this year that's different from what you did last year? NB: This year we are focusing on expanding our product line and partner- ing with our sister companies to co-pro- mote products. As a result, the company will be growing with personnel and we will have a greater variety of products to offer our customers. CDD: Where is your current product emphasis and are you introducing any new products? NB: Our product emphasis in on pharma- ceuticals, be it brands or generics. In addition to the generic products we offer, we have begun a co-promotional initia- tive with Akrimax, a sister company, to market InnoPran XL – a unique brand product that is not substitutable and has particular formulation benefits. CDD: What are your customer service levels? NB: We are proud to say that we have excellent customer service levels – between 98 percent and 100 per- cent. We mean it when we say 'We do business the old-fashioned way – We Deliver.' Our consistent focus on cus- tomer service has been a major part of our success. This was recognized by Cardinal who awarded us their Quality Service Award for the past two years. CDD: What is your outlook for the next year? NB: We are expecting a new product approval at the end of this year, as well as proceeding with some major acquisitions that will make next year a time of renewed growth for us and our cus- tomers. CDD: To what do you attribute your company's success? NB: Rouses Point has a very unique exec- utive leadership team that is highly expe- rienced with an enthusiastic 'can- do' attitude and excellent problem- solving skills. You know what is the best part of being at Rouses Point? We all really like working together and our professional and positive camaraderie influences the rest of the company. We believe enthusiasm breeds success that starts internally and projects outward to our customers, part- nerships and product offerings. CDD: How do potential new customers know that they can trust you with their business? NB: Trust is built on relationships with people who are experienced and have longevity in the business. Our leadership team certainly has experience and longevity, and very solid relationships with a trustworthy reputation. We would encourage any potential new customers to simply refer to our current long-stand- ing customers to consider building a new relationship with us. Visit Rouses Point Pharmaceuticals at booth #1108. For more information, call 866.931.0712 or go to www.rouses pointrx.com.