Issue link: http://osercommunicationsgroup.uberflip.com/i/709455
C h a i n D r u g s t o r e D a i l y M o n d a y, A u g u s t 8 , 2 0 1 6 3 8 FERNDALE LAUNCHES RECTICARE COMPLETE HEMORRHOID CARE SYSTEM Ferndale Healthcare ® Inc., the makers of RectiCare ® hemorrhoid products, recent- ly launched RectiCare Complete Hemorrhoid Care System to help treat hemorrhoids. Recommended by colon and rectal surgeons and formulated with the highest lidocaine five percent and phenylephrine HCI 0.25 percent strengths available over the counter, RectiCare Complete Hemorrhoid Care System works quickly to shrink swollen hemorrhoidal tissue and relieve the pain, itching and burning associated with hem- orrhoids and other anorectal disorders. RectiCare Complete Hemorrhoid Care System includes both RectiCare Advanced Hemorrhoidal Cream and RectiCare Advanced Hemorrhoidal Wipes, which allow consumers to treat both the pain and swelling associated with their hemorrhoids at home and on- the-go. The system also includes a supply of 10 "finger cots," little covers that fit over the finger. The finger cots promote hygienic application, since the finger does not come into contact with the prod- uct or the area to which it is being applied. The new RectiCare Complete Hemorrhoid Care System ($29.99) is available now in Walgreens, Rite Aid and CVS stores. The RectiCare Complete Hemorrhoid Care System is the newest product in the RectiCare family. Other available products include the RectiCare Anorectal Cream with five percent Lidocaine, available in 30g and 15g sizes. RectiCare Anorectal Cream has been stimulating category growth since its launch in 2013 and has become known for fast acting pain relief for those with anorectal disorders. The brand is heavily supported by both promotion to physi- cians and a national media campaign, and is distributed in drug, mass and grocery chains across the country. The brand is committed to further innovation to meet the needs of the many consumers who deal with this embarrassing and painful condition. According to the U.S. National Library of Medicine, half of all people will likely experience hemor- rhoids by the age of 50. Visit Ferndale Healthcare at booth #862. For more information, go to www.recti care.com or www.ferndalehealthcare.com. FOR DAVID BIERNBAUM, CHANGING THE LIFE OF AN UBER DRIVER TOPS ALL ACCOMPLISHMENTS David Biernbaum's consumer products bio includes a long list of successful brands, prestigious employers and clients, several national appearances, including CNBC, and hundreds of endorsements. David has a thriving con- sulting practice, also a master-broker of national sales, is always in demand, and founded Consumer Goods & Retail Professionals, with 60,000 connections on LinkedIn. David's passions are his beloved clients, brokers, partners, CPG friends and one Uber driver. On November 14, 2015, David Biernbaum, President of David Biernbaum & Associates LLC, was head- ing to the St. Louis airport with Uber. David tells the story of how a 14-mile ride changed the life of an Uber driver who was fortunate to have David in the back seat of his car. "When I first got into the car, I was talking on my mobile, consulting a client. I sensed that my driver, Joseph, was pay- ing attention to my conversation. Two miles into the ride, Joseph asked what business I am in, so I offered my brief but passionate explanation. Joseph seemed familiar with consumer and retail. "Joseph humbly explained that two years ago he lost a regional management position for a major consumer goods company for reasons that are best described as an unfortunate mistake in corporate politics. Joseph had given up try- ing to find a comparable job and was trying to make ends meet for his family by driving for Uber and selling suits in a men's store. "Joseph asked me for my business card, and I gladly handed him one, but I asked why. He said that he recently saw a posting on LinkedIn from an investor- Chief Executive Officer that was desper- ately searching for a strategist and con- sultant with my capabilities and skills, and thought he would introduce the Chief Executive Officer to me. "However, I told Joseph that based on the type of product he described, I knew someone that was a better fit than me. For the next five miles, I sold Joseph on the idea of changing his life as soon as Monday, and he, not me, would be the right consultant for the new client. Joseph and I spent most of two days together, and we worked on Joseph's pitch, presentation and proposal. "Joseph reached out to the Chief Executive Officer, and got a lunch meeting scheduled with him at a restaurant I recommended, where Joseph made his pitch and presentation. This story has a happy and sad ending. Sadly, Uber lost a wonderful driver, but happily Joseph is back in the CPG industry as a very prosperous and successful consult- ant." Two of David Biernbaum's current emerging brands include Australian Dream Arthritis Creams and Back Creams, and also SmartMouth Oral Rinses. For more information, contact David Biernbaum at david@biernbaum.com or go to www.davidbiernbaum.com. CURAD TAKES GUESSWORK OUT OF EVERYDAY EMERGENCIES Millions of people in the U.S. injure them- selves every year. When it comes to cuts and burns, one of the most common places for these injuries to occur is in the home, specifically the kitchen and bathroom. Just like injuries, all bandages are not the same. That's why having the right products at the right time can make all the difference. CURAD recently announced a few new products to its innovation lineup: Soothe & Cool ® , QuickStop! ® and Truly Ouchless! ® Plastic, making hospital-grade technology available at home to consumers. Soothe & Cool Soothe & Cool is a hydrating, high water content pad that pulls the heat from the burn while giving moisture back to help the healing process. The hydrogel dress- ing provides a cooling effect that stops the painful, burning sensation. This band- age covers the burned area of skin for up to five days to promote an ideal healing environment by protecting against dehy- dration and external contamination. Soothe & Cool works on minor burns, blisters and skin abrasions. QuickStop! When cuts happen, it's instinctual to want to quickly stop the bleeding. If you have a fear of blood or are one of the more than two million people in the U.S. tak- ing blood thinners to avoid the risk of blood clots, QuickStop! offers a quick and natural solution. New tech- nology called M•Doc™, or Micro Dispersed Oxidized Cellulose, is a natu- rally derived material that speeds up the blood clotting process. Available in a bandage or a spray, QuickStop! rapidly absorbs the blood from minor, surface skin injuries and forms a protective layer over the wound. Truly Ouchless! Plastic Last summer, CURAD introduced Truly Ouchless!, a flex fabric line specifically designed with an innovative release adhesive so bandage removal is less painful than typical bandages. Now, Ouchless technology has taken things to the next level with new Truly Ouchless ® Plastic, making it even easier to secure after you've taken a peek at healing wounds and re-apply it. Medline, the parent company of CURAD, is deeply rooted in healthcare and innovation. Medline is a leading expert in advanced wound care and hos- pital advances. CURAD brings advanced technology home by offering innovative solutions for a broad range of health con- cerns. These innovative products won't break the bank and can help take the guesswork out of life's every day emer- gencies. For more information, go to www.curad.com. NATIONAL HEADACHE FOUNDATION RECEIVES SIGNIFICANT DONATIONS Dr. Seymour Diamond, President of the Diamond Fellowship and Educational Foundation, and his family are pleased to announce the Board of Directors has authorized the donation of cash and securities valued at approximately $1,500,000 to the National Headache Foundation: (a) for use in research and educational programs of the National Headache Foundation, and (b) for fund- ing of the Seymour Diamond, M.D. Fellowship in Headache Medicine at Stritch School of Medicine-Loyola University Chicago (Maywood, Illinois). "Being the founder of the organiza- tion and seeing all of the wonderful work it has done over the years, I cannot envi- sion a better place for a donation from the Diamond family," Dr. Diamond said. About the National Headache Foundation The National Headache Foundation (NHF) is the oldest and largest organiza- tion dedicated to enhancing the health- care of individuals with headache. It is the premier educational and information- al resource for individuals with headache, their families, physicians, allied health care professionals and health policy decision makers. The mission of the National Headache Foundation is "to cure headache, and end its pain and suffer- ing." Its vision is "A World Without Headache." The NHF accomplishes its mission by providing educational and information resources, supporting headache research and advocating for the understanding of headache as a legiti- mate neurobiological disease. For more information, email mfranklin@headaches.org or call 312.274.2653.