Issue link: http://osercommunicationsgroup.uberflip.com/i/709455
C h a i n D r u g s t o r e D a i l y M o n d a y, A u g u s t 8 , 2 0 1 6 2 6 BOOST SALES BY FACILITATING COMMUNICATION By Jeff Ditges, President, Source Communications While you are here this weekend looking for ways to improve your customer expe- rience, remember that wait times and the relationship of the pharmacist to the cus- tomer are two factors paramount to shop- pers' trust in your stores. According to the 2013 Boehringer Ingelheim Pharmaceuticals Report on Pharmacy Satisfaction, independent pharmacies continue to have the highest performance ratings in overall satisfac- tion, likelihood to return and likelihood to recommend. One of the reasons the indies score so high is they have the shortest wait times. (Many of these inde- pendent stores are our customers. They have organized their pharmacy with our Modular Pole Systems™. Our system reduces wait times and boosts staff morale.) In addition to wait times, pharmacists and staff continue to be an important part of the overall pharmacy experience and one of the aspects that are key to customer satisfaction. To that end, many pharmacies offer counseling areas where pharmacists can talk to patients privately. Getting your customers to initiative these conversations can facilitate more engage- ment and more trust. Also, giving them clear talking points can make the interaction more productive and reduce the time the person behind them is waiting to talk to the same pharmacist. Here are the five conversation prompts to give your customers: 1. If you don't fill all your prescrip- tions at our pharmacy, make sure you let the pharmacist know all the medications you are currently taking. Drug interac- tions can cause serious side effects, so let us know if you have other medications you're taking. 2. Ask us if your medication should be taken with or without food, or if you should avoid other foods such as dairy while on the medication. 3. Ask us if your medica- tion requires special storage conditions such as room temperature or in the refrig- erator. 4. Not sure if you should take an old RX? Ask us. 5. Missed a dose? Lost your medica- tion? Ask us. We're here to help. Educating your customer on how to inter- act with pharmacy staff can go a long way towards getting the kind of engagement that builds trust and customer loyalty. Visit Source Communications at booth #1467. HOW DOES MYCRATINE RELIEVE MIGRAINES? By W. Paul Sullivan RPh. Mycratine is a migraine-relief remedy powered by a process patented nicotine molecule called SNRA, which supports neurotransmitter pools in the brain and relieves headaches without masking the pain. The SNRA molecules can switch and combine with a number of excitatory and inhibitory receptors in the brain, rais- ing the levels of other neurotransmitters that contribute to creating the following actions: dopamine – pleasure, suppress appetite; norepinephrine – arousal, sup- press appetite; serotonin – mood modula- tion, suppress appetite; beta-endorphins – reduce anxiety/tension. SNRA activates areas of the brain that are involved in producing the feel- ings of pleasure and reward. SNRA rais- es the levels of a neurotransmitter called dopamine in the parts of the brain that produce feelings of pleasure and reward. Dopamine is sometimes called the "pleasure molecule." The SNRA nicotine molecule also increases the level of other neurotransmitters that modulate brain activity. For example, your brain makes more endorphins in response to nicotine. Endorphins are small proteins that are often called the body's "natural pain killer." The impairment of endorphins responsiveness could play a key role in headache susceptibility to environmental stimuli that often lead to migraine pain and discomfort. SNRA nicotine molecules also have the capability of modulating circulatory activi- ty where it can affect the con- striction of the blood vessels along with new science that shows it stimulates the growth of new blood ves- sels. Mycratine helps achieve balance in the neurotransmitter pool and can modu- late circulation to help relieve migraines without any adverse effect. Visit Mycratine at booth #2363. END BRUSH TIME NEGOTIATIONS WITH TOOTHPASTES FROM HELLO With hello, parents can end brush time negotiations with their kids. Kids get fla- vors so awesome they'll rush to brush, and parents get thoughtfully selected ingredi- ents they can feel good about, with formu- lations free from artificial sweeteners, dyes, parabens, triclosan or microbeads. hello kids' fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don't dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello's kids' toothpastes are also available at other great retailers across the U.S. "As a dad, I remember the days of standing over the sink, begging my kids to brush," said Craig Dubitsky, Founder and Chief Executive Officer of hello products. "Bribes, packaging with car- toon characters, and even letting them use stuff with artificial sweeteners and dyes … I did whatever it took. I had the idea to create oral care products in fan- tastic flavors that get the job done while being as naturally friendly as possible, so parents can end those brush time negoti- ations. I hope moms and dads can laugh about the concessions they've made in the past when they see our new campaign and try our products." Fluoride-free and SLS-free tooth- pastes for both kids and adults are now available, as well as hello extra whitening fluoride toothpaste in pure mint. hello also offers toothbrushes featuring handles made from 50 percent recycled materials, and breath sprays free from alcohol, dyes, artificial sweeteners and propellant. The team at hello is focused on being natural- ly friendly from thoughtfully sourced ingredients, to BPA- and phthalate-free tubes that don't crinkle, to delicious fla- vors with no artificial sweeteners to recy- cled boxes printed with soy ink. For more information, contact Kim Sines by emailing kim@hello-products.com or calling 201.310.3354.